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Read the latest news, views, and updates from across the digital marketing industry with the Wildcat Digital team.

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How Large Language Models (LLMs) are Changing SEO

December 17, 2025

As we enter into 2026 and reflect back on the year as business owners and digital marketers, we can’t help…

Jon Herdman

Content
Marketing

Identifying Thin, Duplicate, and Overlapping Content to Improve SEO

December 17, 2025

Could your website be too ‘thin’ to rank well? Are you even aware of the ways it could be lacking…

Jon Herdman

Content
Knowledge Hub

GEO Vs SEO: The Differences

November 27, 2025

By now, you’ve probably heard of the term Search Engine Optimisation (SEO), and maybe even know what it entails. But…

Dariusz Baczyk

Content
Marketing

Creating LLM-Friendly Content Formats

November 13, 2025

The way we create and optimise content has shifted dramatically in 2025. With AI-driven search engines becoming more and more…

Kezia Humphries

Content
Marketing

What is YMYL & Why it Matters for SEO

November 11, 2025

As the internet evolves with new technologies and hallucination-prone AI overviews, users have had to understand that not all websites…

Paul Pennington

Content

The Role Of Brand In LLM-Driven Search

October 31, 2025

The landscape of SEO and digital marketing as a whole has changed significantly since the start of 2025. With the…

Amy Varley

Content
Marketing

How to Measure SEO Success in the Age of LLMs

October 31, 2025

In just the last few years, the way that people discover information online has shifted - and it’s set to…

Jamie Stowe

Content
Marketing

What is a Topic Cluster & Why is it Important For SEO?

April 14, 2025

Do you want your content to stand out and drive results online? To position yourself as an expert in any…

Jamie Stowe

Content

Do Blogs Increase SEO?

February 17, 2025

The world of digital marketing is always changing, with businesses constantly searching for ways to increase their online presence. Blogging…

Amy Varley

Content