With the recent decline in independent veterinary surgeries, Knutsford Vets were presented with the challenge of competing against the ever-growing rise of large-scale veterinary groups and well-known chains, and reached out to Wildcat Digital for help improving presence.
What we did
Paid Social Ads
Wildcat Digital worked hard to ensure that Knutsford Vets ranked number 1 for relevant search terms in Knutsford and the local area, outranking the larger and more well-known surgeries, as well positioning them as experts in their field, particularly within Ophthalmology and Dermatology through a strong and well-considered content marketing strategy that increased organic website users by 372% in 2 years.Learn More
Wildcat created a referral area on the Knutsford Vets website for specialist services such as Ophthalmology and Dermatology where customers could self-refer for a second opinion, or other vets could refer their customers for specialist services.
This helped to increase patient registrations to the point that Knutsford Vets has recently expanded their surgery to accommodate more patients and increase their service offerings.
Whilst our SEO campaign has seen a tremendous increase in online users and patient registrations, one of Knutsford Vets’ key priorities throughout the campaign was to retain existing clients when shiny, new surgeries were constantly opening up around them.
Our strategy was to engage existing clients with creative social media campaigns, topical and useful blog content, and through the publication of specialist factsheets about Ophthalmology and Dermatology conditions.
One of the key services that Wildcat provided to Knutsford Vets was the optimisation of their website in order to improve keyword rankings, boost local awareness, and position them as experts in their field. Our strategy resulted in the Knutsford Vets website ranking as the number 1 vets in Knutsford (for a range of search terms), as well as receiving over 40,000 users per month. This included:
Although not all of these 40,000 users are from the Knutsford area, this awareness helps to position Knutsford vets as experts in their field.