Knutsford Vets

Positioning a Local Vet as the Top Independent Surgery in the Region

About the Campaign

With the recent decline in independent veterinary surgeries, Knutsford Vets were presented with the challenge of competing against the ever-growing rise of large-scale veterinary groups and well-known chains, and reached out to Wildcat Digital for help improving presence. 

What we did

Content SEO
Technical SEO
Customer Retention
Social Media
PPC
Paid Social Ads

Completed

Ongoing Campaign

No.1 Rankings

Wildcat Digital worked hard to ensure that Knutsford Vets ranked number 1 for relevant search terms in Knutsford and the local area, outranking the larger and more well-known surgeries, as well positioning them as experts in their field, particularly within Ophthalmology and Dermatology through a strong and well-considered content marketing strategy that increased organic website users by 372% in 2 years.

Learn More

Creation of a Referrals Area

Wildcat created a referral area on the Knutsford Vets website for specialist services such as Ophthalmology and Dermatology where customers could self-refer for a second opinion, or other vets could refer their customers for specialist services.

This  helped to increase patient registrations to the point that Knutsford Vets has recently expanded their surgery to accommodate more patients and increase their service offerings.

Customer Retention

Whilst our SEO campaign has seen a tremendous increase in online users and patient registrations, one of Knutsford Vets’ key priorities throughout the campaign was to retain existing clients when shiny, new surgeries were constantly opening up around them.

Our strategy was to engage existing clients with creative social media campaigns, topical and useful blog content, and through the publication of specialist factsheets about Ophthalmology and Dermatology conditions. 

Content SEO

One of the key services that Wildcat provided  was optimisations to improve keyword rankings, boost local awareness, and position them as experts in their field. Our strategy resulted in the Knutsford Vets website ranking as the number 1 vets in Knutsford (for a range of search terms), as well as receiving over 40,000 users per month.

This included general optimisations of key web pages, creation of regular blog posts, factsheets and the creation of a referrals area.

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets