Why is Mobile SEO Important?
Over 60% of organic searches come from mobile devices. And, as this figure continues to increase, desktop searches continue to fall. In fact, Google reported that 56% of in-store shoppers used mobile devices to research products whilst in-store. So, even if you get a lot of foot traffic, you may be missing out if your website isn’t optimised for mobile SEO.
Additionally, Google uses mobile-first indexing. This means that it prioritises the mobile version of the content for indexing and ranking. Google will continue to rank the most appropriate pages for a given search term – whether that’s desktop or mobile – but the best course of action to help boost your rankings is to optimise for mobile SEO.