Local SEO Agency

Wildcat Digital is an award-winning local SEO agency that works with businesses of all shapes and sizes. Our team works hard to make your website punch above its weight online, increasing leads and conversions.

What is Local SEO?

Local SEO is an SEO strategy that helps your business to be more visible online within a certain area. For example, if you are a hairdresser in Sheffield, Local SEO would help your business to show up in search results around the Sheffield area. 

Any business that has a physical location or serves a specific area can benefit from Local SEO. However, it’s particularly useful for smaller, independent businesses that have to compete against their industry’s big players and ever-growing chain businesses. 

Local SEO agencies like Wildcat Digital do this in a number of ways, including:

  • Proving that you operate in the area with content that proves this
  • Creating location pages
  • Claiming and building out your Google Business Profile
  • Using schema markup and geo-coordinates
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Do I Need Local SEO?

Not all businesses need Local SEO but almost any business can benefit from it. Whether or not you need it depends on how much your business relies on local custom – do most of your customers/clients visit your store in person or do you operate mostly online? 

In these cases, Local SEO can significantly boost your online presence and positively impact your bottom line. Think about it this way, if your salon is in Sheffield, an influx of traffic from London or even further afield may seem impressive, but it won’t do much to impact your bottom line. Local SEO works to gain this influx in traffic from the areas you actually operate in.

Types of Local SEO

At Wildcat Digital, we can support clients with a range of Local SEO strategies, including:

Google Business Profile

Claiming your Google Business Profile (GBP) is essential for local SEO. This is a free online directory that highlights your business close to the top of a search results page for relevant searches. You may also appear on Google Maps.

Location Schema

Location schema helps search engines to better understand your website, what you do and where you are located in its own language. It is an incredibly helpful way of boosting Local SEO and is sometimes considered a major ranking factor.

Local Citation

Local citations are effectively online directories such as Yell.com. It’s a really great way of boosting your business’ brand awareness, and may also provide you with a few backlinks – another great ranking factor!

Location Pages

Creating specific location pages for each area in which you operate (or office/store locations) allows you to target location-based keywords and signals to search engines that your business operates within a certain area.

FAQs

How is Local SEO Different from SEO?

Nationally focussed SEO campaigns don’t typically include locations or other geographical factors in keywords unlike Local SEO campaigns. For example:

  • National keyword: SEO Agency
  • Local keyword: SEO Agency Sheffield

National campaigns may include elements of Local SEO, such as Google Business Profile, Map Packs, and website location pages but the key difference is that they aren’t specifically targeting a given location.

Do Small Businesses Need SEO?

Local SEO is incredibly beneficial for small businesses, helping to boost your online profile in the areas that you operate. Crucially, it can also increase leads and conversions.

Is Local SEO Worth It?

Local SEO is beneficial for most businesses, but particularly for those that rely on physical, in-store customers. This type of SEO boosts your visibility within the area you operate – where your customers actually are. This results in more leads and sales from people in your area.

What Impacts Local SEO?

There are a number of things you can do to improve your local SEO. Some of these include:

  • Claiming/optimising your Google Business Profile
  • Gaining online reviews from people in your area
  • Using schema
  • Creating location landing pages on your website
  • Including your business address on your website
  • Using locational keywords on your web pages
  • Online citations like Yell.com and other local directories

What is a Local SEO Agency?

A Local SEO agency is a digital marketing agency that specialises in Search Engine Optimisation (SEO) targeting a specific area. Local SEO agencies utilise a number of strategies to boost a company’s website visibility within their local area or areas in which they operate.

What Our Clients Think

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. When we thought performance might be about to peak they found another gear and we continue to hit record returns. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis
NetCov

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

Over the past 12 months Libby has massively helped imagine our paid ads account and given us a great understanding of how Google Ads actually work, and understanding how to analyse the change in metrics. Libby is great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Retail Sales & Administration Manager, Sheffield Window Centre

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

Jasmine is a pleasure to work with and makes our part of the relationship really simple.

Altitude PR

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet
HSEDocs

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham
NEBRC

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell
DrinkWell

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