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Read the latest news, views, and updates from across the digital marketing industry with the Wildcat Digital team.

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How Does GA4 Attribute Traffic To Different Channels?

December 6, 2024

GA4 uses various attribution models to assign traffic and conversions to different channels. These can be confusing since they use…

Jamie Stowe

Knowledge Hub
SEO
Technical SEO

Does Long Form Content Rank Higher?

November 29, 2024

Creating high-ranking content can feel like an art and a science, especially when it comes to word count. One of…

Jasmine Savery

Knowledge Hub
SEO

Will Changing My Website Affect SEO?

November 22, 2024

Looking to change your website? Worried about the positive or negative effects that this may have on your SEO? Here…

Jon Herdman

Knowledge Hub
SEO
Technical SEO
Uncategorized

Do Breadcrumbs Really Help SEO?

November 22, 2024

Breadcrumbs are a small but powerful element of technical SEO that can help users and search engine crawlers to navigate,…

Thea Chapman

Knowledge Hub
SEO

November Digital Marketing News Roundup

November 21, 2024

As part of this months’ digital roundup we focus on the recent Core Algorithm Update and what you can do…

Molly Sturgeon

Knowledge Hub
News
PPC
SEO

How Much Does Alt Text Help SEO?

November 19, 2024

Whether you’re new to SEO or have spent the last few years trying to optimise your website, you might be…

Kezia Humphries

Knowledge Hub
SEO

SEO Link Building: How Many Internal Links are Good for SEO?

November 19, 2024

Links are a vital aspect of all SEO campaigns. Both internal and external links can contribute different SEO value to…

Andy Blanchard

Knowledge Hub
SEO

What Is An Authority Score, & Can Better Rankings Boost It?

November 19, 2024

There are many things that can influence how your website ranks on search engine results pages (SERPs). Domain authority is…

Amy Varley

Knowledge Hub
SEO

How Often Should You Refresh Content for SEO?

November 6, 2024

It can be easy to be satisfied with a piece of content, publish it, and then forget all about it.…

Chloe Robinson

Content
Knowledge Hub
SEO