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Read the latest news, views, and updates from across the digital marketing industry with the Wildcat Digital team.

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Do Blogs Increase SEO?

February 17, 2025

The world of digital marketing is always changing, with businesses constantly searching for ways to increase their online presence. Blogging…

Amy Varley

Content SEO
SEO
SEO Blogs

February Digital Marketing News Roundup

February 17, 2025

February has already proven to be a busy month in the world of Digital Marketing, with Google confirming a Google…

Chloe Robinson

News

How To Build An SEO Strategy

February 13, 2025

A well-structured SEO strategy is the backbone of any successful digital marketing campaign. Whether you're aiming to boost organic traffic,…

Jasmine Savery

SEO
Strategy

How to Perform a Competitor Keyword Gap Analysis in 5 Simple Steps

February 13, 2025

Competitor keywords are keywords that your competitors are targeting in an effort to improve rankings in the search engines, drive…

Molly Sturgeon

Competitor Analysis
Keywords
SEO

What are Retargeting Ads in PPC?

February 12, 2025

When users visit your website but leave without converting, how do you bring them back? That’s where retargeting ads come…

Masilda Hysi

PPC
Retargeting Ads

How to Create a Marketing Budget in 7 Simple Steps

February 10, 2025

Are you looking to expand your marketing efforts but aren’t sure where that leaves you financially? It sounds like you…

Chloe Robinson

Knowledge Hub
Marketing

How to Manage Crawl Budget for Larger Websites

February 3, 2025

A ‘crawl budget’ is how much time a search engine such as Google will spend per day going through the…

Thea Chapman

Knowledge Hub
SEO
Technical SEO

What is Evergreen Content?

January 27, 2025

If you’re involved in writing blog posts or creating content, you’ve likely heard of the term ‘evergreen content’. However, many…

Kezia Humphries

Content
Knowledge Hub
SEO

What is Newsjacking & How Can it Boost Backlinks?

January 27, 2025

Newsjacking, a term coined by David Meerman Scott in his book titled ‘Newsjacking’, refers to a marketing strategy that has…

Andy Blanchard

Content
Knowledge Hub
PR