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Read the latest news, views, and updates from across the digital marketing industry with the Wildcat Digital team.

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What is Paid Social Advertising?

June 22, 2026

Paid social - sometimes referred to as paid social media - is where you pay a social media platform a…

Lucy Young

Marketing
PPC

Building Topical Authority: Content Depth vs Content Breadth in SEO

June 11, 2026

As the modern landscape of search engines continues to evolve, so too does the content we see online. Whereas for…

Andy Blanchard

Content

How Do I Track my Keyword Positions on Google?

June 10, 2026

Once you've identified the keywords you want your website to rank for, the next step is understanding how those keywords…

Olivia Hardwick

Knowledge Hub
Technical SEO

How to Manage Google Reviews for Local SEO

June 9, 2026

Google Reviews are a core pillar of local SEO strategies because they provide one of the clearest indicators of trustworthiness…

Reiss Mason

Knowledge Hub
Technical SEO

Consent, Privacy, and GA4: What SEOs Need to Know

June 8, 2026

As privacy regulations continue to evolve, collecting website analytics data has become more complicated than just adding a tracking code…

Jamie Stowe

Knowledge Hub
Technical SEO

What is Schema in SEO?

June 5, 2026

Schema markup is how you let the search engines know exactly what is on your site. Think of it as…

Lucy Young

Knowledge Hub
Technical SEO

SEO Reporting & Attribution

June 5, 2026

With over half of Google searches now ending without a click, measuring and reporting effectively on organic performance is more…

Kezia Humphries

Knowledge Hub
Technical SEO

Is Structured Data a Google Ranking Factor?

June 5, 2026

Structured data is an important aspect of SEO that can improve click-through rates, conversion rates, and bring in more traffic…

Eviee Taylor

Knowledge Hub
Technical SEO

Local SEO – How to Get Found by Customers in Your Area

June 4, 2026

Local SEO is one of the most commercially valuable forms of search optimisation. When someone searches for a service near…

Jamie Stowe

Knowledge Hub
Marketing