Technical SEO Agency

Wildcat Digital is an award winning technical SEO agency based in the heart of Sheffield. We work hard to whip your website into shape to help drive traffic and increase conversions. With our technical SEO services, your website can punch above its weight online.

What is Technical SEO?

Technical SEO refers to a range of website optimisations that help search engines crawl and index your website. This is essential for improving search engine rankings. In turn, this then helps to drive traffic and increase conversions or leads.

In short, if search engine crawlers can’t find your pages, they won’t be indexed and will not appear in search results. This is regardless of how valuable the content on your pages is. 

In addition to crawlability and indexing, Technical SEO also considers user experience (UX) factors such as site speed, page structure and navigation. If your website doesn’t create a friendly user experience, search engines will recognise this and may not rank your site well as a result.

Why Do I Need a Technical SEO Agency?

There are a few technical SEO tasks that you can easily manage yourself, but others are more complex and bad implementation could break your website. This is where a technical SEO agency can add value.

A technical SEO agency will conduct a Technical SEO Audit early on in your campaign to gauge the health of your website and set priorities for the first few months. This audit will reveal any major issues that impact the performance of your site that you may not have been aware of. In fact, a number of major technical SEO issues aren’t obvious.

Our Technical SEO Services

At Wildcat Digital, we can support clients with a range of technical SEO tasks, including:

Indexing and Caching

Your web pages need to be indexable by search engines to be able to rank. If search engine crawlers can’t find your pages, this is a huge problem that needs to be fixed immediately. Our team can audit your indexing and caching, whilst helping you properly implement content delivery networks, or maximising your crawl budget.

Crawlability

Once Google’s crawl bot finds your website, it then needs to be able to crawl through your site from page to page. This requires good internal linking, a sensible site structure and a correctly formatted sitemap. Our SEO team will review your site’s crawlability early in the campaign to get things moving in the right direction.

Search Engine Appearance

This involves a number of factors that determine how your site appears on search engines. Our SEO experts review title tags and meta descriptions, as well as any directives, like  “no snippet” tags, to ensure your pages appear optimally. We can also help to maximise the space you take up on search engines.

URL Structure

Your URLs are important as they can influence how users and search engines perceive and navigate through your site. We check for URLs which are unsecure, too long, contain unnecessary parameters, and those that don’t reflect the page content and site structure.

Structured Data

Structured data is information that helps search engines to understand what a page or website is about, or to classify information on a page. This may help search engines index pages more accurately and encourage “rich results”. We add structured data for local businesses, products, reviews, recipes, and videos, to name a few.

Duplicate Content

Duplicate content is harmful to a site’s ranking ability as search engines may interpret it as regurgitated, stolen or low value. They may also not know which version of the content to rank higher. We’ll work closely with our content experts to change duplicate content, or to implement canonicals to prevent a Google penalty.

Internal Linking

We’ve already highlighted the importance of strong internal linking for crawlability purposes, but it’s also important for user experience. This is an important part of the online customer journey and can directly impact conversions. Customers need to be able to find what they’re looking for quickly and easily.

Site Speed

Site speed is a huge factor for user experience. Having slow-loading pages can have a negative impact on ranking performance as users will often click away from the site and look elsewhere for their needs. Our experts can help to compress your images,  implement lazy-loading, as well as minifying excess code, to name a few.

Technical SEO FAQs

What is SEO vs Technical SEO?

SEO is the overarching umbrella term that encompasses all aspects of Search Engine Optimisation. Technical SEO is just one aspect of that and helps to improve the technical side of your website, including:

  • Indexing
  • Crawlability
  • Internal linking
  • Search engine appearance
  • Structured data
  • Duplicate content
  • Site speed
  • And more

What Is The Difference Between On-Page SEO and Technical SEO?

On-site SEO generally refers to the content on your website; your homepage, service pages, product pages, news, blogs, and more. The aim of on-page SEO is to optimise these pages in such a way that they have a positive impact on the rankings of your chosen keywords and general visibility on search engines. 

Technical SEO, on the other hand, refers to other SEO tasks performed on your website that do not directly relate to content. This may include improving page speed, site structure, sitemaps, indexation, and structured data.

What Services Does a Top Technical SEO Agency Provide?

A good Technical SEO agency will offer a wide range of services relating to Technical SEO including:

  • Indexing
  • Search engine appearance
  • URLs
  • Structured data
  • Duplicate content
  • Crawlability
  • Linking
  • Redirects
  • Site speed
  • Mobile usability
  • And more

Depending on the agency, they may also offer services such as Content SEO, Local SEO, eCommerce SEO, Mobile SEO and Digital PR Services. Some agencies may also offer additional PPC and Paid Social services.

Is Technical SEO Difficult?

In SEO, we don’t like to say “it depends”, but it kind of does here. Some aspects of Technical SEO are more complex than others. For example, optimising search engine appearance is much easier than working on structured data – this uses JSON, a coding language that search engines read. 

It can be worth consulting with a Technical SEO agency before getting started as there are a number of tasks which could negatively affect, or even break your website if done incorrectly.

How Long Does Technical SEO Take?

SEO is not a  quick fix. It’s an investment and can take anywhere from 3-12 months to start showing results. There are a number of Technical SEO tasks that do offer quick fixes in terms of user experience and rankings, but some tasks may take longer to have an impact on rankings.

What is a Technical SEO Audit?

A Technical SEO audit is a checklist that SEOs run through at the start of a campaign to determine the technical health of a website. It typically includes:

  • Indexing
  • Search engine appearance
  • URLs
  • Structured data
  • Duplicate content
  • Crawlability
  • Linking
  • Redirects
  • Site speed
  • Mobile usability
  • And more

Learn more about Technical SEO audits in our blog, What is a Technical SEO Audit & Why is it Important?

What Our Clients Think

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Knutsford Vets

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Changing Outcomes

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NEBRC

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DrinkWell

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iClean

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Beach Art Glass

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Wall Nuts

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. When we thought performance might be about to peak they found another gear and we continue to hit record returns. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet
HSEDocs

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

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Katie Bell Physiotherapy

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