Technical SEO Agency

Wildcat Digital is an award winning technical SEO agency based in the heart of Sheffield. We work hard to whip your website into shape to help drive traffic and increase conversions. With our technical SEO services, your website can punch above its weight online.

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What is Technical SEO?

Technical SEO refers to a range of website optimisations that help search engines crawl and index your website. This is essential for improving search engine rankings. In turn, this then helps to drive traffic and increase conversions or leads.

In short, if search engine crawlers can’t find your pages, they won’t be indexed and will not appear in search results. This is regardless of how valuable the content on your pages is. 

In addition to crawlability and indexing, Technical SEO also considers user experience (UX) factors such as site speed, page structure and navigation. If your website doesn’t create a friendly user experience, search engines will recognise this and may not rank your site well as a result.

Why Do I Need a Technical SEO Agency?

There are a few technical SEO tasks that you can easily manage yourself, but others are more complex and bad implementation could break your website. This is where a technical SEO agency can add value.

A technical SEO agency will conduct a Technical SEO Audit early on in your campaign to gauge the health of your website and set priorities for the first few months. This audit will reveal any major issues that impact the performance of your site that you may not have been aware of. In fact, a number of major technical SEO issues aren’t obvious.

Our Technical SEO Services

At Wildcat Digital, we can support clients with a range of technical SEO tasks, including:

Indexing and Caching

Your web pages need to be indexable by search engines to be able to rank. If search engine crawlers can’t find your pages, this is a huge problem that needs to be fixed immediately. Our team can audit your indexing and caching, whilst helping you properly implement content delivery networks, or maximising your crawl budget.

Crawlability

Once Google’s crawl bot finds your website, it then needs to be able to crawl through your site from page to page. This requires good internal linking, a sensible site structure and a correctly formatted sitemap. Our <a href=”https://wildcatdigital.co.uk/seo/”>SEO</a> team will review your site’s crawlability early in the campaign to get things moving in the right direction.

Search Engine Appearance

This involves a number of factors that determine how your site appears on search engines. Our <a href=”https://wildcatdigital.co.uk/seo/”>SEO</a> experts review title tags and meta descriptions, as well as any directives, like  “no snippet” tags, to ensure your pages appear optimally. We can also help to maximise the space you take up on search engines.

URL Structure

Your URLs are important as they can influence how users and search engines perceive and navigate through your site. We check for URLs which are unsecure, too long, contain unnecessary parameters, and those that don’t reflect the page content and site structure.

Structured Data

Structured data is information that helps search engines to understand what a page or website is about, or to classify information on a page. This may help search engines index pages more accurately and encourage “rich results”. We add structured data for local businesses, products, reviews, recipes, and videos, to name a few.

Duplicate Content

Duplicate content is harmful to a site’s ranking ability as search engines may interpret it as regurgitated, stolen or low value. They may also not know which version of the content to rank higher. We’ll work closely with our content experts to change duplicate content, or to implement canonicals to prevent a Google penalty.

Internal Linking

We’ve already highlighted the importance of strong internal linking for crawlability purposes, but it’s also important for user experience. This is an important part of the online customer journey and can directly impact conversions. Customers need to be able to find what they’re looking for quickly and easily.

Site Speed

Site speed is a huge factor for user experience. Having slow-loading pages can have a negative impact on ranking performance as users will often click away from the site and look elsewhere for their needs. Our experts can help to compress your images,  implement lazy-loading, as well as minifying excess code, to name a few.

Our Work

Quality Backlinks Encourage a 4000% Increase in Traffic

Hearing Excellence Clinic

Securing Google Map Pack Rankings for Tracked Keywords

Broadleaf Tree Surgery
View all case studies

Who We Can Help

Construction Companies

eCommerce

Vets

Physiotherapists

Healthcare Providers

Surveyors

HR Companies

Education

Small Businesses

What Our Clients Think

I cannot even begin to share our success with wildcat, we were with a company charging DOUBLE and our enquiries where so poor, now we are inundated with quality work and quite frankly it’s changed our lives! If you’re looking to change DONT HESITATE this is your sign to move companies!

Amelia Russell
LD Roofing

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet
HSEDocs

Wildcat really makes life easy with their simple yet well structured way of working. They have been the only team so far to understand what we really wanted out of our digital efforts.

Yashi Paswan
DotFilms

We've been working with Wildcat for less than a year, and the results have been fantastic! They've been proactive, helpful, and a pleasure to work with. Special shout-out to our account manager, Jasmine, who has been amazing—super responsive and always goes the extra mile for us. Highly recommend them for anyone looking to boost their online presence!

Daneka Taylor
The Polycarbonate Store

We're still seeing excellent rankings which are delivering leads and opportunities. Jamie is competent, helpful and good to work alongside

Altitude PR

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell
DrinkWell

We are very happy with our partnership with Wildcat. Our account manager is proactive in identifying areas that maybe beneficial to our business and providing ongoing support to help us achieve meaningful results.

Anu Oladokun
Crest Surveyors

Excellent support and very attentive. Wildcat really take time to understand our business and its needs.

Paul Francis
Jarvale Construction

Over the last year we’ve been working with Wildcat Digital on our SEO at Plumlife Homes, and the results have been fantastic. Our account manager, Paul, has been great - always proactive and clear in his communication. We’ve seen noticeable improvements in our search rankings and organic website traffic since partnering with Wildcat and would highly recommend them for anyone looking to strengthen their digital marketing.

Darcie Hall
Plumlife

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

What a find!!!.. After having a year with another agency and not going anywhere our business was going backwards..it was getting close to the last role of he dice.. By the grace of God we found these amazing people who have helped turn my business around and are starting to move forward. The team are very knowledgeable and on hand to discuss how we can develop each month. I feel very lucky to be working with a great team and can't thank them enough for what they do for us. It's safe to say these are the real deal!!! No contest!!! And it's great to be finally making profit again!

Nik Byrne
Impact Plasterers

Wildcat Digital are great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Sheffield Window Centre

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

Very reactive in their response times, great communication in all aspects, friendly and welcoming team.

Masie Kearns
iClean

Website traffic and sales are great! The increase in website orders, phone calls and phone orders has been really significant so I'm already convinced that you're doing an excellent job!

Nova Lecterns

I highly recommend wildcat digital. They help me tremendously in the growth of my SEO.

Roan Heming
Human Hub

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham
NEBRC

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Annie Buckley
Fourth Wall

We’ve had such a positive experience working with WildCat Digital at Men’s Minds Matter. From the very beginning, they took the time to really understand who we are, what we stand for, and the challenges we face as a rapidly growing non-profit organisation. Their SEO work has been outstanding — helping us enhance our online presence and raise awareness of our cause in a meaningful way.

Nigel Sanderson
Mens Minds Matter

Wildcat have offer a professional and comprehensive service. All the team communicate fantastically well and they explain things in a way that are easy to understand.

Andy Roberts
Changing Outcomes

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis
NetCov

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

Thanks to the excellent team at Wildcat Digital! After around a year of working together I can say that everyone has been most helpful, knowledgeable and great to work with!

Julie Fountain
Beach Art Glass

We at Ayce Solutions have been working with Wildcat digital for over a year now and we have nothing but good words to say about them, from the initial meeting all the way upto present day they have been great, always keeping us updated as to what is happening, Andy who has been our point of contact has been brilliant, nothing is too much trouble and we have a zoom meeting every month to catch up on the months events and discuss what's next. All in all I would highly recommend Wildcat digital.......a great company to work with. Thank you everyone

Phil Hudson
Ayce Solutions

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

Our Other SEO Services

Content SEO

Digital PR

eCommerce

Local SEO

Mobile SEO

Technical SEO FAQs

What is SEO vs Technical SEO?

SEO is the overarching umbrella term that encompasses all aspects of Search Engine Optimisation. Technical SEO is just one aspect of that and helps to improve the technical side of your website, including:

  • Indexing
  • Crawlability
  • Internal linking
  • Search engine appearance
  • Structured data
  • Duplicate content
  • Site speed
  • And more

What Is The Difference Between On-Page SEO and Technical SEO?

On-site SEO generally refers to the content on your website; your homepage, service pages, product pages, news, blogs, and more. The aim of on-page SEO is to optimise these pages in such a way that they have a positive impact on the rankings of your chosen keywords and general visibility on search engines. 

Technical SEO, on the other hand, refers to other SEO tasks performed on your website that do not directly relate to content. This may include improving page speed, site structure, sitemaps, indexation, and structured data.

What Services Does a Top Technical SEO Agency Provide?

A good Technical SEO agency will offer a wide range of services relating to Technical SEO including:

  • Indexing
  • Search engine appearance
  • URLs
  • Structured data
  • Duplicate content
  • Crawlability
  • Linking
  • Redirects
  • Site speed
  • Mobile usability
  • And more

Depending on the agency, they may also offer services such as Content SEO, Local SEO, eCommerce SEO, Mobile SEO and Digital PR Services. Some agencies may also offer additional PPC and Paid Social services.

Is Technical SEO Difficult?

In SEO, we don’t like to say “it depends”, but it kind of does here. Some aspects of Technical SEO are more complex than others. For example, optimising search engine appearance is much easier than working on structured data – this uses JSON, a coding language that search engines read. 

It can be worth consulting with a Technical SEO agency before getting started as there are a number of tasks which could negatively affect, or even break your website if done incorrectly.

How Long Does Technical SEO Take?

SEO is not a  quick fix. It’s an investment and can take anywhere from 3-12 months to start showing results. There are a number of Technical SEO tasks that do offer quick fixes in terms of user experience and rankings, but some tasks may take longer to have an impact on rankings.

What is a Technical SEO Audit?

A Technical SEO audit is a checklist that SEOs run through at the start of a campaign to determine the technical health of a website. It typically includes:

  • Indexing
  • Search engine appearance
  • URLs
  • Structured data
  • Duplicate content
  • Crawlability
  • Linking
  • Redirects
  • Site speed
  • Mobile usability
  • And more

Learn more about Technical SEO audits in our blog, What is a Technical SEO Audit & Why is it Important?

Do Small Websites Need a Sitemap?

Google suggests that if your website is under 500 pages, you don’t necessarily need a sitemap. However, considering that creating a sitemap and submitting it can take less than 30 minutes, it can be beneficial to have it from the get-go.

Learn more about sitemaps in our dedicated blog, What is a Sitemap?

How Do I Get Google to Index My Sitemap?

Simply submit your sitemap to Google Search Console and Google should discover it within 48 hours. You can see when Google’s last read it and how many URLs it has discovered.

Learn more about Sitemaps in our dedicated blog, What is a Sitemap?

How Do You Audit Canonical Tags For SEO?

When looking at your canonical tags, there are 3 important factors that you need to consider. These are; recording each page that has a canonical tag, ensuring that the tag is placed correctly and directs crawlers to the correct landing page, and checking for any technical issues that are preventing the page from being crawled.

Learn more about canonical tags by reading our detailed blog.

How Do You Audit Site Speed and Performance

Website speed can be audited using various (free) tools available on different websites such as Google PageSpeed Insights, GTmetrix, ShortPixel, and DotCom-Tools. These tools give us more information about where speed and performance can be improved.

Learn more about how to audit site speed and performance by reading our detailed blog.

How Do You Set Up a 301 Redirect?

Implementing your 301 redirects depends on a variety of factors, including your CMS and reasoning. For example, redirecting a whole website is a different procedure than redirecting a single webpage. Usually, the most efficient way to add a redirect is through the server itself, although other options are available.

Learn more about 301 redirects by reading our detailed blog.

What Happens If You Stop Doing SEO On Your Website?

If you stop doing SEO on your website, you won’t see an instant drop in results. However, over the coming weeks and months, you may lose rankings, which would stop you from reaching as many users online. If you lose traffic to your site, your sales and leads will likely be impacted, which in turn will lead to less revenue for your business.

Learn More

What is a Technical SEO Audit and Why is it Important?

A technical SEO audit reviews the technical fundamentals of a website including: indexing, search engine appearance, URLs, structured data, duplicate content, crawlability, linking, redirects, security, site speed, mobile usability & more. A website is more likely to succeed if these factors are optimised.

Learn more by reading our detailed blog.

What is robots.txt?

Robots.txt is a text file on your website that instructs web robots and crawlers on which pages they should or should not access. When it comes to search engine agents, the robots.txt file allows us to stop Googlebot, Bingbot, and other crawlers from accessing certain areas of your site, and better manage the crawl budget.

The robots.txt file is part of a number of tools that website owners and developers can use to implement the Robots Exclusion Protocol, alongside X-robots-tags, robots meta tags, and rel attributes.

Learn more about robots.txt in our recent blog.