PAID SOCIAL AGENCY

Social media paid advertising is one of the most effective ways of putting your brand in front of customers who don’t know it exists yet. Wildcat Digital’s award-winning PPC team will get your name in front of the right people, on the right platform.

Why Do You Need a Paid Social Agency?

Paid Social enables businesses to interact with potential customers on their favourite platforms – think Facebook, Instagram and TikTok, to name a few. 

A paid social agency crafts, refines and scales ads on these platforms so that they appear and appeal to your ideal customers. We can’t promise miracles from day one, but it’s often a faster way to get in front of your target audience than other digital marketing channels.

As your campaign progresses, you can benefit from the powers of machine learning to reduce your ad spend and hit your audience with more efficiency. Plus, our highly experienced team of experts manually optimise campaigns regularly to ensure that you get the most out of your campaigns.

Build Awareness

Social media paid advertising can enable you to reach millions with a small budget. Get your products or services in front of the right people from day one and give your brand the platform and recognition it deserves.

Target Key Audiences

The targeting potentials on Paid Social are immense and allow you to get extremely specific, meaning you can target those who are most like your ideal customer.

Drive Traffic

Have you built an amazing website, but don’t know how to get people to visit? Well structured and targeted  paid social campaigns enable you to build a steady stream of traffic to your most important pages, driving performance over a wide range of CTAs.

Conversion Campaigns

Once you find the formula, highly optimised conversion campaigns can deliver lead after lead, and sale after sale. These are perfect for any e-commerce brand looking to reach that next level and grow their sales exponentially.

Optimise Your Marketing Funnel

You don’t want someone who is new to your brand to see the same messaging as someone who is about to convert – it won’t be as effective. Tailoring ad copy and creatives to users at different stages in the marketing funnel will see results increase. 

Synergy with Other Paid Traffic

Utilising other Paid Traffic sources will allow retargeting campaigns to work more effectively, as there will be more data in your audience segments. Users that come to your website from Google Ads will also see your ads on social platforms where you are advertising.

Paid Social Media Platforms We Work With

Facebook

Instagram

TikTok

YouTube

Pinterest

LinkedIn

What to Expect

Wildcat Digital is a trusted paid social agency with a varied client base of all shapes and sizes. We’re the perfect social media paid advertising agency for your growing business

Organised

We believe it’s vital to work in an organised manner, utilising any and all available tools, resources, and processes to ensure that work is delivered on time and to the highest standard.

Methodical

Working hand-in-hand with strong organisation, we take a methodical approach to ensure that all clients receive the same standard of high quality work and dedication to their account, regardless of budget.

Transparent

Transparency is key to a successful agency-client relationship. That’s why you’ll be assigned a dedicated account manager who will be in regular communication with you throughout the campaign.

Innovative

We’re always on the hunt for new and innovative ways to help you punch above your weight online. Just when you think you’ve reached the peak, there’s always a way to find that little bit extra.

Commercially Focussed

Whilst Ads metrics are important to understand where we are in the process, we know that your priorities are leads, sales and return on investment.

Ethical

There are a lot of tricks that can help clients get ahead, but we will never recommend anything unethical that could get your business in hot water or harm your performance in the long run.

Our Work

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet
HSEDocs

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell
DrinkWell

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

Over the past 12 months Libby has massively helped imagine our paid ads account and given us a great understanding of how Google Ads actually work, and understanding how to analyse the change in metrics. Libby is great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Retail Sales & Administration Manager, Sheffield Window Centre

Jasmine is a pleasure to work with and makes our part of the relationship really simple.

Altitude PR

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham
NEBRC

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis
NetCov

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. When we thought performance might be about to peak they found another gear and we continue to hit record returns. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

Industries We Support With Paid Social Advertising

eCommerce

Education

Food & Drink

Small Businesses

Recruitment

& Many More

Increase Your Online Visibility With a Paid Social Agency

Wildcat Digital is an award-winning digital marketing agency dedicated to helping businesses punch above their weight online. Get in touch with us today for a free consultation and to see what our paid social  advertising services could do for your business.

PAID SOCIAL ADVERTISING FAQs

Is Paid Social Media Worth It?

Paid social can reach audiences that traditional PPC methods can’t. You’ll be grabbing people’s attention when they are least expecting it. With eye-catching and well planned campaigns, you’ll find that your traffic and conversions are increasing.

If someone has gone to your website, begun a purchase and abandoned the cart at the checkout, you can begin to target these specific users with personalised ads and remind them to complete their purchase.

What is Paid Social Good For?

Paid social can be great for a huge amount of marketing objectives. During the campaign setup, you can set different goals which will optimise in your favour. For example, if you want to gain more relevant followers to your page and organic growth is slow, you could create a brand awareness campaign to boost engagement. Other objectives could be to drive traffic to your website or sales. The possibilities are endless with paid social.

What is Paid Social?

Paid social is advertising on social media. Although similar to Google Ads with an auction-type bidding system, these ads will appear the entire social media platform. This can be within the actual newsfeed, in the sidebar, during videos and even in the inbox of users.

What is the Difference Between Paid Social and Organic Social?

The main difference between paid and organic social media is that paid social adverts can appear on a user’s feed even if they don’t follow your page. Organic posts will only appear to your followers. If you’ve ever scrolled through Instagram or Facebook, you would have most likely seen your friends’ posts, as well as sponsored content in between.