PAID SOCIAL AGENCY

You don’t need to have millions of followers to do well with paid social advertising. Whether you simply want to boost brand awareness or harness more sales, our paid social team is here to help you punch above your weight online. Ready to get started?

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Why Choose Us as Your Paid Social Agency?

Right now, you probably have a great product or service, but your potential customers don’t know about it. Paid social advertising is a fantastic way to boost brand awareness and put you in your customer’s choice set. 

But, if you don’t know what you’re doing, social media paid advertising platforms can be difficult to navigate. You have to work out demographics (which can be particularly tricky on some platforms), as well as working out how each individual platform works and how to set up your accounts so that you don’t waste money. Not to mention working out how much you should spend to see a return. 

This is where a specialist paid social agency like Wildcat Digital can help. We understand how frustrating and time-consuming it can be to navigate these channels and see success. But, you don’t have to be a huge well-known company to increase brand awareness and earn more sales. Let us take the reins and help you punch above your weight online.

Our tried and tested methodology, alongside our team’s extensive experience and expertise, ensures that we work with you to create a bespoke paid social marketing strategy that is aligned with your business goals.

You might have heard similar promises from other paid social advertising agencies, but what makes us different is that we work as an extension of your team and want to ensure that we’re delivering true value – value that impacts your bottom line, not just vanity metrics.

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Benefits of Our Paid Social Advertising Services

Build Awareness

Social media paid advertising can enable you to reach millions with a small budget. Get your products or services in front of the right people from day one and give your brand the platform and recognition it deserves.

Target Key Audiences

The targeting potentials on Paid Social are immense and allow you to get extremely specific, meaning you can target those who are most like your ideal customer.

Drive Traffic

Have you built an amazing website, but don’t know how to get people to visit? Well structured and targeted  paid social campaigns enable you to build a steady stream of traffic to your most important pages, driving performance over a wide range of CTAs.

Conversion Campaigns

Once you find the formula, highly optimised conversion campaigns can deliver lead after lead, and sale after sale. These are perfect for any e-commerce brand looking to reach that next level and grow their sales exponentially.

Optimise Your Marketing Funnel

You don’t want someone who is new to your brand to see the same messaging as someone who is about to convert – it won’t be as effective. Tailoring ad copy and creatives to users at different stages in the marketing funnel will see results increase. 

Synergy with Other Paid Traffic

Utilising other Paid Traffic sources will allow retargeting campaigns to work more effectively, as there will be more data in your audience segments. Users that come to your website from Google Ads will also see your ads on social platforms where you are advertising.

Paid Social Media Platforms We Work With

Facebook

Instagram

TikTok

YouTube

Pinterest

LinkedIn

What to Expect

We exist to help your business punch above its weight online, helping you boost your online visibility, increase leads and get more sales in a manner that you can be confident in. 

Each campaign we run is different but the below steps outline a typical journey to getting started with social media paid advertising at Wildcat Digital.

1 - Initial Consultation

When you’re ready to get started, we offer a free initial consultation to get to know your business and what you’re looking for. We’ll also answer any questions you might have at this stage.

2 - Proposal Process

If you’re ready to move forward after your initial consultation, we’ll then put together a bespoke proposal outlining what we could do to help your website punch above its weight online. This will be formally presented to you and you’ll have the opportunity to ask any questions and address any reservations you might have.

3 - Onboarding

Once you have decided to get started with Wildcat Digital, our team will then onboard you before handing you over to your dedicated Account Manager who will handle things from here on out.

4 - Set Up Month

We begin with a set-up month to allow your dedicated account manager to audit your account in detail and analyse historical data. If we’re starting from scratch, we’ll set up your accounts for you. During this month, we’ll be in touch regularly to ensure everything is on track, what the next steps are and where if anything needs to be altered from the proposal we initially sent over.

5 - Campaign Begins

Once approved by you, we will push the campaigns that we have prepared live. It’s important to note that all campaigns will go through a learning phase, especially if it’s a brand-new account. This means performance may be lower than expected initially, but should pick back up. During the first month of your campaigns being live, we will update you on the initial performance and if we need to make any changes

6 - Ongoing Management

We’ll monitor your ads performance throughout the month, making necessary adjustments and changing budgets where needed. If performance is lower than expected, you’ll hear it from us first alongside a solution we plan to implement. Your strategy will be updated regularly based on the data we have accumulated, and we will always be looking for additional opportunities for conversions and account growth.

What Our Clients Think

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. When we thought performance might be about to peak they found another gear and we continue to hit record returns. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Fourth Wall
Annie Buckley - Director, Fourth Wall

Industries We Support With Paid Social Advertising

eCommerce

Education

Food & Drink

Small Businesses

Recruitment

& Many More

Increase Your Online Visibility With a Paid Social Agency

Wildcat Digital is an award-winning digital marketing agency dedicated to helping businesses punch above their weight online. Get in touch with us today for a free consultation and to see what our paid social  advertising services could do for your business.

Our Other PPC Services

Paid Search

Google Shopping

Google Display and Retargeting

Video Ads

PAID SOCIAL ADVERTISING FAQs

What is Paid Social?

Paid social is advertising on social media. Although similar to Google Ads with an auction-type bidding system, these ads will appear the entire social media platform. This can be within the actual newsfeed, in the sidebar, during videos and even in the inbox of users.

What is Paid Social Good For?

Paid social can be great for a huge amount of marketing objectives. During the campaign setup, you can set different goals which will optimise in your favour. For example, if you want to gain more relevant followers to your page and organic growth is slow, you could create a brand awareness campaign to boost engagement. Other objectives could be to drive traffic to your website or sales. The possibilities are endless with paid social.

Is Paid Social Media Worth It?

Paid social can reach audiences that traditional PPC methods can’t. You’ll be grabbing people’s attention when they are least expecting it. With eye-catching and well planned campaigns, you’ll find that your traffic and conversions are increasing.

If someone has gone to your website, begun a purchase and abandoned the cart at the checkout, you can begin to target these specific users with personalised ads and remind them to complete their purchase.

What is the Difference Between Paid Social and Organic Social?

The main difference between paid and organic social media is that paid social adverts can appear on a user’s feed even if they don’t follow your page. Organic posts will only appear to your followers. If you’ve ever scrolled through Instagram or Facebook, you would have most likely seen your friends’ posts, as well as sponsored content in between.

How Much Should You Spend on PPC Per Month?

Google Ads has no minimum or maximum daily spend, so you could theoretically spend as much or as little you would like. When deciding a monthly budget, we’d recommend you begin with a reasonable amount that can be increased or decreased as necessary. You shouldn’t be breaking the bank in case of a negative return, but you should be willing to invest in ads to see a result. Once you begin to see a return on ad spend (ROAS), you can begin to increase the monthly budget to further increase your profits.

Why am I Not Appearing for [x] Term?

There are a wide range of reasons why your ads might not be showing. Typically, it will depend on how you structured your campaign, your budget, or the scheduling that is causing the problem. But, there are a range of external factors beyond your control that may also have an impact.

Some of the key reasons why your ad isn’t appearing include:

  • Your bid is too low – you are competing for ad space with a number of other companies for the same keywords. Your problem might be that you were outbid.
  • Your targeting is off – have you correctly identified and set the right demographic/location parameters?
  • You are you – when you operate an ads account, it should be set up to reach your customers. Depending on your campaign set up, it’s possible that you are not viewed as a high priority customer.