Range Exchange came to Wildcat Digital in March 2022 following a poorly performed website redesign and migration which led to a downturn in keyword ranking performance. Keyword performance at this time was 43% lower than the previous year.
Our main goal for this campaign was to regain organic traffic by recovering their lost Google Ranking positions. After just 4 months, we recovered Range Exchange’s performance to pre-migration levels. Since then Wildcat has further improved performance with a 500% increase in organic traffic, peaking at 4000 organic users per month, a 720% increase in top 3 ranking keywords, and a 300% increase in organic conversions.
What we did
Keyword Recovery & Improvement
Content Optimisation & Creation
Range Exchange’s main aim was to recover lost keywords as a result of a poorly managed website migration. Wildcat achieved this within just 4 months and, in just 12 months, went on to further improve keyword rankings by:
This went on to drive a 500% increase in organic traffic. Wildcat recovered Range Exchange’s average of 800 users per month in just 4 months but went on to achieve peak traffic of around 4000 organic users per month in January 2023.
We noticed an opportunity in the reconditioned AGA space – there were a number of large-volume keywords that the client had never capitalised on. As we wanted Range Exchange to rank 1st for any keyword in the reconditioned AGA niche, we got to work on content optimisation and creation around these new keywords.
Range Exchange is a family run business which has been reconditioning Aga Cookers since 1995. The team sources the youngest and latest specification Aga cookers possible, rather than refurbishing old and tired cookers. They then spare no expense on the reconditioning process, restoring them to showroom condition.