After initial optimisation of key pages, Wildcat found further optimisation opportunities for the Thermac site through Google Search Console. By reviewing the impressions to click ratio data, Wildcat found a number of unexplored opportunities to optimise product pages, category pages and general information pages.

In most cases, these pages were either not optimised for SEO or didn’t contain any content. Our Content Specialists chipped away at these pages each month and, in just 12 months, their efforts resulted in an 83% increase in keyword rankings.

Before joining Wildcat, Thermac had some good, traditional search campaigns which gave us the data we needed to start running Performance Max Campaigns. This helped find users who are more likely to convert, gaining significant traction in both Paid Search and Google Shopping.

During our time working with Thermac, we have seen sharp rises in performance across every main key performance indicator (KPI) with the most sizeable rise coming from Impressions