Hearing Excellence Clinic joined Wildcat Digital in July 2023 for SEO, with the aim of growing their visibility online in their local area. They had just opened up a new clinic in Barnsley (with an existing clinic in Sheffield), and wanted to rank well for local keywords, driving more traffic to the website and, ultimately, resulting in more bookings – their main KPI
In less than 12 months, Wildcat has taken the Hearing Excellence Clinic’s website from being relatively successful to being a website that more than delivers on their main KPIs. Find out how.
What we did
- Technical SEO fixes
- Fixing tracking issues to provide more accurate metrics
- Service page optimisations
- Targeted PPC keyword improvements
- UX Improvements
- PR and outreach
Completed
Ongoing Campaign
When we started the campaign, we noticed a few technical SEO issues that were having an impact on search visibility, including indexing and crawling issues which were stopping the website from properly appearing in search results. We fixed these issues in week two of the campaign, ensuring that the website was crawlable and indexable before spending time optimising content.
At the start of our PPC campaign, we noticed some tracking issues that were causing high conversion rates, in comparison to genuine enquiries that were actually coming through. We fixed this issue early on so that the client could have more accurate insight into how effective Google Ads actually are for their campaign, with a clear benchmark to track progression.
To date, the largest impact we’ve seen in our SEO campaign was through targeted service page optimisations. When we took on the campaign, their homepage was ranking for a number of keywords that would better suit a dedicated service page. In just a few months, we got the relevant pages ranking for the right keywords, which are still ranking on a 12-month upwards trend.
In our PPC campaign, we overhauled the keywords used to instead target local long-tail keywords which allowed us to effectively compete with huge competitors such as Bupa. We also implemented a phrase match strategy, which allowed us to reach a specific audience, opening up better conversion opportunities.
Once high-priority SEO tasks were completed, we began performing PR and outreach, with the aim of improving their brand awareness, building domain authority and driving traffic to the website. This resulted in gaining a few backlinks that increased referral traffic by 4200% in just one month. We also gained a valuable backlink from Forbes that helped drive traffic and generate 100 conversions over two months.
We added a booking form onto the website (where users previously had to make bookings via an external site). This improved the user experience and flow of the booking process. Over the last 90 days (vs the same period in 2023), conversions have increased by 17%).
Over the last 90 days (versus the same period in 2023) we achieved:
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At Wildcat Digital, we work in a transparent, methodical, and ethical manner. We won’t take your money if we don’t think that we can make a difference to your website. We offer an open, honest line of communication with a dedicated account manager throughout your campaign with us so that you understand exactly what we’re doing, why we’re doing it, and how this offers a clear return on your investment.
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