Digital PR Services

Wildcat Digital is an award-winning digital marketing agency that works hard to make your business punch above its weight online. Our Digital PR team helps businesses to raise their profile online whilst also gaining valuable backlinks to boost ranking power.

Arrange a Free Consultation

What is Digital PR?

Digital PR is a marketing tactic used to increase a brand’s online presence. It’s a widely used service that involves applying the principles of traditional PR to the modern digital landscape. 

This includes promoting content, stories, brands and products in creative ways across online channels such as online newspapers and magazines, social media, blogs and websites. Such activities help to build awareness, increase industry authority and backlinks, as well as helping to drive traffic and encourage conversions.

The whole point of working with a digital PR agency is to stay ahead of the curve and make your brand unmissable – to punch above your weight online.

Why Do You Need Digital PR Services?

One of the main goals of digital PR is brand awareness and media coverage. This, of course, gets the word out about your brand but it also does wonders in helping to build authority. This coverage helps to paint your brand as an expert in the field, building trust with potential customers. 

But, digital PR has a whole host of other benefits in addition to boosting brand awareness:

  • Driving traffic to your website
  • Creating leads and generating conversions
  • Creating organic backlinks
  • Boosting SEO growth

Positioning you as an industry leader, improving your E-E-A-T

Our Digital PR Services

At Wildcat Digital, we can support clients with a range of digital PR services. We work with you right from the planning and ideation stage, through to research, content writing, outreach, pitching and reporting. Our services include:

PR Campaigns

We can create a range of digital PR campaigns that get your brand seen. This includes product launches, awareness campaigns, data-driven campaigns and more.

Link Building

Our digital PR  services can help to boost your backlink profile. <a href=”https://wildcatdigital.co.uk/seo/”>SEO</a> and digital PR go hand-in-hand. Backlinks help to boost your domain authority and help content to rank better.

Reactive PR

We can help to build your authority in the industry, putting you at the centre of what’s happening through creative content, thought leadership, commentary and more.

Content Marketing

Our expert content team will help you to create content that positions you as an industry leader. This will naturally drive traffic and gain organic backlinks to your site.

Our Work

7 Figure Revenue Achieved Through Digital Marketing

Your Sexual Health

Our SEO Strategy Helped Improve Organic Traffic by 147% to Service Pages Within 12 Months

Centric HR
View all case studies

Who We Can Help

Construction Companies

eCommerce

Vets

Physiotherapists

Healthcare Providers

Surveyors

HR Companies

Education

Small Businesses

What Our Clients Think

Wildcat have offer a professional and comprehensive service. All the team communicate fantastically well and they explain things in a way that are easy to understand.

Andy Roberts
Changing Outcomes

I cannot even begin to share our success with wildcat, we were with a company charging DOUBLE and our enquiries where so poor, now we are inundated with quality work and quite frankly it’s changed our lives! If you’re looking to change DONT HESITATE this is your sign to move companies!

Amelia Russell
LD Roofing

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis
NetCov

What a find!!!.. After having a year with another agency and not going anywhere our business was going backwards..it was getting close to the last role of he dice.. By the grace of God we found these amazing people who have helped turn my business around and are starting to move forward. The team are very knowledgeable and on hand to discuss how we can develop each month. I feel very lucky to be working with a great team and can't thank them enough for what they do for us. It's safe to say these are the real deal!!! No contest!!! And it's great to be finally making profit again!

Nik Byrne
Impact Plasterers

We've been working with Wildcat for less than a year, and the results have been fantastic! They've been proactive, helpful, and a pleasure to work with. Special shout-out to our account manager, Jasmine, who has been amazing—super responsive and always goes the extra mile for us. Highly recommend them for anyone looking to boost their online presence!

Daneka Taylor
The Polycarbonate Store

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

Wildcat really makes life easy with their simple yet well structured way of working. They have been the only team so far to understand what we really wanted out of our digital efforts.

Yashi Paswan
DotFilms

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Thanks to the excellent team at Wildcat Digital! After around a year of working together I can say that everyone has been most helpful, knowledgeable and great to work with!

Julie Fountain
Beach Art Glass

I highly recommend wildcat digital. They help me tremendously in the growth of my SEO.

Roan Heming
Human Hub

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Annie Buckley
Fourth Wall

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

Over the last year we’ve been working with Wildcat Digital on our SEO at Plumlife Homes, and the results have been fantastic. Our account manager, Paul, has been great - always proactive and clear in his communication. We’ve seen noticeable improvements in our search rankings and organic website traffic since partnering with Wildcat and would highly recommend them for anyone looking to strengthen their digital marketing.

Darcie Hall
Plumlife

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

We’ve had such a positive experience working with WildCat Digital at Men’s Minds Matter. From the very beginning, they took the time to really understand who we are, what we stand for, and the challenges we face as a rapidly growing non-profit organisation. Their SEO work has been outstanding — helping us enhance our online presence and raise awareness of our cause in a meaningful way.

Nigel Sanderson
Mens Minds Matter

Wildcat Digital are great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Sheffield Window Centre

Excellent support and very attentive. Wildcat really take time to understand our business and its needs.

Paul Francis
Jarvale Construction

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham
NEBRC

Website traffic and sales are great! The increase in website orders, phone calls and phone orders has been really significant so I'm already convinced that you're doing an excellent job!

Nova Lecterns

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell
DrinkWell

Very reactive in their response times, great communication in all aspects, friendly and welcoming team.

Masie Kearns
iClean

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet
HSEDocs

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

We are very happy with our partnership with Wildcat. Our account manager is proactive in identifying areas that maybe beneficial to our business and providing ongoing support to help us achieve meaningful results.

Anu Oladokun
Crest Surveyors

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

We at Ayce Solutions have been working with Wildcat digital for over a year now and we have nothing but good words to say about them, from the initial meeting all the way upto present day they have been great, always keeping us updated as to what is happening, Andy who has been our point of contact has been brilliant, nothing is too much trouble and we have a zoom meeting every month to catch up on the months events and discuss what's next. All in all I would highly recommend Wildcat digital.......a great company to work with. Thank you everyone

Phil Hudson
Ayce Solutions

We're still seeing excellent rankings which are delivering leads and opportunities. Jamie is competent, helpful and good to work alongside

Altitude PR

Our Other SEO Services

Local SEO

Content SEO

Technical SEO

eCommerce SEO

Mobile SEO

Digital PR FAQs

Is Digital PR Important for SEO?

Digital PR isn’t always a part of an SEO strategy but it can have a huge impact on the success of an SEO campaign. Digital PR naturally drives traffic to your website, but it also creates authority and builds backlinks – both of which are important for a successful SEO campaign.

What’s the Difference Between PR and Digital PR?

PR and digital PR have similar goals and motivations but differ in the channels they use. One of the main aims of both is to raise brand awareness and drive sales. However, traditional PR does this via print publications like newspapers and magazines, TV, radio, and other offline channels. Digital PR uses online channels such as online publications, websites, blogs and social media.

Is Digital PR and SEO the Same Thing?

SEO and PR may have similar goals in driving traffic and brand awareness. But, they have have very different strategies. SEO focuses on getting web pages to rank highly on search engines. Meanwhile, PR focuses on increasing brand awareness and perception.

 

Learn more about the relationship between SEO and PR in our dedicated blog.

What are Some Digital PR Examples?

Digital PR encompasses a range of strategies, including:

  • Reactive PR – reacting to breaking news stories as a way of establishing yourself as an industry leader.
  • Newsjacking – reacting to or commenting on current events in order to gain high-value coverage.
  • Planned campaigns – these campaigns can take time as they will often involve a lot of planning, a variety of tasks and may involve other parties. Examples here could include conducting a survey and using the results to craft a campaign, reimagining products in a creative way that captures the attention of the media or creating content with the intention of securing high-value backlinks.
  • Journalist outreach – asking to be featured in online publications
  • Providing expert quote or testimony
  • Creating guest post articles in exchange for a backlink

What are the Benefits of Digital PR?

Digital PR comes with a range of benefits. These include:

  • Building brand awareness
  • Building backlinks and therefore website domain authority
  • Positioning your brand and employees as an industry authority.
  • Increased leads and sales.

Can You Increase Keyword Rankings Without Link Building?

A good link profile holds a lot of SEO value, but there’s more than one way to improve keyword rankings. These include:

  • Accurate keyword planning and strategy
  • Producing high-quality and engaging content
  • Checking your website’s core vitals to see where page speed can be improved
  • Crawling and indexing optimisation
  • Evaluate on-page SEO factors (internal links, organic CTR, user experience)

Learn more about this in our detailed blog.

How Do I Find Guest Post Opportunities?

There are several ways to find guest blogging opportunities, including:

  • Searching for a business-related keyword + “guest post”, “looking for writers” or a similar phrase
  • Using social media platforms to connect with journalists
  • Tools such as HARO (Help A Reporter Out) or JustReachOut
  • Auditing your competitors’ backlinks

Learn more about how to find guest post opportunities by reading our detailed blog.

How Many Backlinks Do I Need to Rank

You should aim for quality backlinks rather than quantity. The industry you operate in will determine what backlinks are necessary for you to stand out against competitors. For example, healthcare or finance related content will need more backlinks to rank well than content about hair and beauty.

 

Learn more about this in our dedicated blog.

What Is Link Building?

Link building is the process of gaining backlinks to your website from high-authority websites in order to increase the authority of your own website. Backlinks tell Google that the content on your website is useful, relevant, trustworthy, and worth viewing. These links also help Google to find your website easier for crawling and indexing purposes.

Learn more about link building in our detailed blog.

Why is Link Building Important?

A link building strategy is important for SEO as it helps to build the domain authority of your website, which is a key ranking factor. A website with a high domain authority showcases expertise and authority on subject matter, and a good level of trustworthiness. This tells Google that your site is worth viewing, thus pushing it up the rankings. 

In general, the higher your domain authority, the higher the chances of improving your rankings.