What is Digital PR?
Digital PR is a marketing tactic used to increase a brand’s online presence. It’s a widely used service that involves applying the principles of traditional PR to the modern digital landscape.
This includes promoting content, stories, brands and products in creative ways across online channels such as online newspapers and magazines, social media, blogs and websites. Such activities help to build awareness, increase industry authority and backlinks, as well as helping to drive traffic and encourage conversions.
The whole point of working with a digital PR agency is to stay ahead of the curve and make your brand unmissable – to punch above your weight online.