We will optimise your content so that search engines can scour it easily and extract the information needed to display as a definitive answer in features such as snippets and AI-generated responses. AEO aims to create content that will appear as direct answers in search results.
We will analyse how Google uses AI overviews, and how it chooses which content to show to its users. From here, we will adapt how we create your content so that it matches what AI tools are looking for, and ultimately position your brand as a trusted source to cite from.
As well as being cited in AI overviews, it’s good practice to target LLMs like ChatGPT, too. We will build and optimise your content in line with best practices for LLMs so that it stands a higher chance of being used in their tools.
Schema markup is used in AI for it to better understand your website’s content. Think of it as Google’s “language”. We will use and optimise structured data so that AI overviews can understand exactly what your content contains.
Our first step is a free initial consultation so that we can get to know your business and what you’re looking for from GEO. This is the perfect opportunity for you to ask any questions that you might have at this stage.
If you’re happy to move forward after the initial consultation, we will put together a bespoke proposal that outlines how we can help your business. This will be formally presented to you, giving you the opportunity to ask any questions or discuss any reservations you may have.
Once you’re happy with the proposal and ready to start working with Wildcat Digital, our team will begin the onboarding process. You will then be handed over to your dedicated Account Manager, who will handle your account from then on.
Typically, we begin with a setup month to allow your Account Manager to gather all the required information they will need to run your campaign. They will also conduct any relevant audits that will inform your strategy moving forward, and gather account details, so that we can hit the ground running when your campaign formally begins.
Once the strategy has been approved by you and we have everything we need, we will start to get to work on your campaign. We do this in monthly sprints, and you will receive a performance report at the start of each new month to keep you updated on your campaign progress. Throughout the month, we will also be in touch to discuss updates and content that requires your approval.
At Wildcgat Digital, we regularly review and update your strategy accordingly, by looking at its performance and your monthly report. We will track the traffic you gain from LLMs and how you are showing up in AI features, ensuring we keep your goals in mind until we reach them. Once your goals have been achieved, we will work to maintain or improve on that performance, or even start looking for ways that we can add value to your campaign.
We understand that with an unfamiliar industry comes unfamiliar terminology and concepts. Hopefully, our FAQs below will help you to gain a better understanding of GEO and some of the jargon that you might come across.