Therapy Stars

Our Bespoke SEO Strategy Increased Organic Traffic by 1034% in 2 Years

About the Campaign

Therapy Stars joined Wildcat Digital with the key goal of improving their online presence both in their local area, and the wider Wrexham/Shropshire region. Other objectives of this campaign included expanding the website to showcase their wide ranging services, as well as increasing the trustworthiness of the website to be able to compete with strong local competition. 

Over the past two years Wildcat Digital increased organic users by 1034%, organic views by 745%  and increased conversions by 114% through a combination of creative content creation and optimisation. Alongside this, keywords have jumped up 959%, with a 471% increase in top three keywords.

What we did

SEO Content Creation
SEO Content Optimisation


Ongoing Campaign

Laptop showing campaign statistics
Therapy Stars mobile mockup

Content Creation

We created a number of pages to target relevant child physiotherapy keywords across different age groups and for common conditions that Therapy Stars treat. A number of these pages are now ranking on the first page in the Wrexham area – a key goal for Therapy Stars. 

  • Conditions guides
  • Physiotherapy for different age ranges guides
  • Location pages
  • Blogs

Content Optimisation

We then began to optimise older blogs with strong SEO potential – one blog in particular achieved 6286% increase in traffic at its peak, as well as climbing from third-page rankings to position 1  in just 12 months. To date, this is still Therapy Stars’ second best performing page, only recently overtaken by another blog written by Wildcat.

  • Optimisation of existing key pages
  • Optimisation of existing blogs with good SEO potential

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

Over the past 12 months Libby has massively helped imagine our paid ads account and given us a great understanding of how Google Ads actually work, and understanding how to analyse the change in metrics. Libby is great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Retail Sales & Administration Manager, Sheffield Window Centre

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. When we thought performance might be about to peak they found another gear and we continue to hit record returns. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Jasmine is a pleasure to work with and makes our part of the relationship really simple.

Altitude PR

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

SEO for Physiotherapists

Therapy Stars

Therapy Stars is a private Physiotherapy clinic based in Penley, specialising in providing assessment and treatment for babies, children, and young adults across a wide range of conditions. The clinic was the first Children’s Physiotherapy clinic to offer Dynamic Movement Intervention (DMI) therapy in the UK and is one of very few clinics that offer week long physiotherapy for children and babies with severe disabilities; services which are difficult to obtain through the NHS.