Therapy Stars joined Wildcat Digital in June 2021 with the key goal of improving their online presence both in their local area, and the wider Wreham/Shropshire region. Other objectives of this campaign included expanding the website to showcase their wide ranging services, as well as increasing the trustworthiness of the website.
Wildcat achieved these goals within the first 12 months of the campaign, increasing traffic by 1465%, via a combination of content optimisation, creativity, and technical strategy.
What we did
At the start of the campaign, Wildcat conducted a technical site audit to gain a general picture of the health of the website. This provided the team with a list of key priorities to fix within the first three months of the campaign, which helped to get the site in a good position, ready for ongoing SEO tasks that helped to meet the client’s goals. Tasks included:
A key part of this campaign was to create informative, educational content for service pages that also hit the mark on user experience; all of which had a positive impact on conversions where they nearly tripled on a monthly basis between October ‘21 and April ‘22.
Once key service pages had been optimised, the team then began to focus on creating and optimising blog content. One of the campaign’s most successful blog optimisation tasks was optimising the Baby Hyper-mobility blog, which achieved an increase in traffic of 6286.36% in 12 months. What’s more, this blog climbed from the third page of search results to position 1 in less than 12 months.
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Valor Property Maintenance
Therapy Stars is a private Physiotherapy clinic based in Penley, specialising in providing assessment and treatment for babies, children, and young adults across a wide range of conditions. The clinic was the first Children’s Physiotherapy clinic to offer Dynamic Movement Intervention (DMI) therapy in the UK and is one of very few clinics that offer week long physiotherapy for children and babies with severe disabilities; services which are difficult to obtain through the NHS.