Securing Google Map Pack Rankings for Tracked Keywords

We began by first removing a range of irrelevant and duplicated pages before actioning a content optimisation strategy. We worked through the homepage, key service pages and location pages, as well as their Google Business Profile. As of 2024, we’ve held Google Map Pack rankings for the majority of tracked keywords.

With the aim of increasing traffic to the site and brand awareness, we implemented a blog strategy that targeted a range of common questions and queries. This has been very successful, with Q1 of 2024 seeing a 540% increase in traffic. Many of these high-performing blogs have now been optimised for conversions.

As the site began to grow in traffic and visibility, we refocused our strategy and began to optimise for conversions, adding contact forms and better calls to action throughout the site. Over the first quarter of 2024, we’ve seen a 91% increase in organic conversions compared to the previous quarter.

After running a traditional search campaign for a few months, which allowed us to collect valuable insights, we switched to a Performance Max campaign. We instantly saw sharp rises in conversion rates and this allowed us to make use of the current account data to provide us with access to easier conversion opportunities.