Centric HR

Our SEO Strategy Helped Improve Organic Traffic by 147% to Service Pages Within 12 Months

About the Campaign

Centric HR came to Wildcat Digital  after having a problem with loss of search engine rankings. They wanted to regain their rankings and traffic, and if possible, further improve these metrics to increase their conversion rate from the website. After previously using SEO tools that weren’t very successful, and gave manipulated data, Centric HR chose Wildcat to create and run a campaign.

What we did

Local SEO
Blog content
Conversion optimisation

Completed

Ongoing Campaign

What We Did

Local SEO

Wildcat improved Centric HR’s website structure by removing various unnecessary location pages that we believed were causing rankings problems. Doing this has resulted in an improvement of location-based rankings and organic traffic.

  • Removed irrelevant location pages such as London, Manchester and Leeds, but kept the Birmingham, and Staffordshire pages which they wanted to rank for
  • Optimised the homepage for Staffordshire keywords
  • Added organisation schema to the homepage
  • Optimised Google My Business profile as they previously weren’t appearing when people searched Centric HR in Google

Blog Content

The majority of Centric HR’s improvements to traffic has come from blog content, however when you compare that to non-blog traffic, there is an obvious correlation between them.

Blog traffic increased by 788% and service page traffic increased by 147.5% within the first 12 months of the campaign, likely due to an increase in overall domain authority as a result of the addition of high quality blog content.

C-HR Traffic

Conversion Optimisation

A key CTA on the Centric HR website reported an 80% conversion rate when users actually made an enquiry, however, they were struggling to get users that far. Wildcat came in and optimised the site for conversions, adding CTA buttons throughout and adding conversion tracking which allowed us to understand how visitors used the site. In time, this led to a significant increase in enquiries and therefore conversions.

CHR Health Check CTA

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell
DrinkWell

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis
NetCov

We are very happy with our partnership with Wildcat. Our account manager is proactive in identifying areas that maybe beneficial to our business and providing ongoing support to help us achieve meaningful results.

Anu Oladokun
Crest Surveyors

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet
HSEDocs

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

Wildcat really makes life easy with their simple yet well structured way of working. They have been the only team so far to understand what we really wanted out of our digital efforts.

Yashi Paswan
DotFilms

Website traffic and sales are great! The increase in website orders, phone calls and phone orders has been really significant so I'm already convinced that you're doing an excellent job!

Nova Lecterns

I highly recommend wildcat digital. They help me tremendously in the growth of my SEO.

Roan Heming
Human Hub

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham
NEBRC

We've been working with Wildcat for less than a year, and the results have been fantastic! They've been proactive, helpful, and a pleasure to work with. Special shout-out to our account manager, Jasmine, who has been amazing—super responsive and always goes the extra mile for us. Highly recommend them for anyone looking to boost their online presence!

Daneka Taylor
The Polycarbonate Store

Thanks to the excellent team at Wildcat Digital! After around a year of working together I can say that everyone has been most helpful, knowledgeable and great to work with!

Julie Fountain
Beach Art Glass

Wildcat Digital are great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Sheffield Window Centre

Excellent support and very attentive. Wildcat really take time to understand our business and its needs.

Paul Francis
Jarvale Construction

We’ve had such a positive experience working with WildCat Digital at Men’s Minds Matter. From the very beginning, they took the time to really understand who we are, what we stand for, and the challenges we face as a rapidly growing non-profit organisation. Their SEO work has been outstanding — helping us enhance our online presence and raise awareness of our cause in a meaningful way. What has impressed us just as much, though, is how much they’ve gone above and beyond SEO. The team have supported us with PR opportunities and even contributed to fundraising efforts, showing genuine care and commitment to the work we do. It’s rare to find an agency that brings not only expertise and professionalism but also heart and empathy. I work closely with Jamie, who has been brilliant throughout. He’s approachable, proactive, and always willing to share ideas or put in the extra effort to get things done. It feels like having an extension of our own team, rather than just an external agency. We’re really grateful for everything WildCat Digital have done and continue to do for us. If you’re looking for a digital partner who delivers excellent results and truly invests in your success, we couldn’t recommend them more highly.

Nigel Sanderson
Mens Minds Matter

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

Over the last year we’ve been working with Wildcat Digital on our SEO at Plumlife Homes, and the results have been fantastic. Our account manager, Paul, has been great - always proactive and clear in his communication. We’ve seen noticeable improvements in our search rankings and organic website traffic since partnering with Wildcat and would highly recommend them for anyone looking to strengthen their digital marketing.

Darcie Hall
Plumlife

Very reactive in their response times, great communication in all aspects, friendly and welcoming team.

Masie Kearns
iClean

We're still seeing excellent rankings which are delivering leads and opportunities. Jamie is competent, helpful and good to work alongside

Altitude PR

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

We at Ayce Solutions have been working with Wildcat digital for over a year now and we have nothing but good words to say about them, from the initial meeting all the way upto present day they have been great, always keeping us updated as to what is happening, Andy who has been our point of contact has been brilliant, nothing is too much trouble and we have a zoom meeting every month to catch up on the months events and discuss what's next. All in all I would highly recommend Wildcat digital.......a great company to work with. Thank you everyone

Phil Hudson
Ayce Solutions

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Annie Buckley
Fourth Wall

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

Wildcat have offer a professional and comprehensive service. All the team communicate fantastically well and they explain things in a way that are easy to understand.

Andy Roberts
Changing Outcomes

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

SEO for HR

Centric HR

Centric HR has both operational and strategic HR expertise across both public and private sectors and a proud reputation for providing people solutions for executive teams, encompassing complex, sensitive and often contentious employment casework, as well as challenging workforce projects.