Centric HR came to Wildcat Digital after having a problem with loss of search engine rankings. They wanted to regain their rankings and traffic, and if possible, further improve these metrics to increase their conversion rate from the website. After previously using SEO tools that weren’t very successful, and gave manipulated data, Centric HR chose Wildcat to create and run a campaign.
What we did
Wildcat improved Centric HR’s website structure by removing various unnecessary location pages that we believed were causing rankings problems. Doing this has resulted in an improvement of location-based rankings and organic traffic.
The majority of Centric HR’s improvements to traffic has come from blog content, however when you compare that to non-blog traffic, there is an obvious correlation between them.
Blog traffic increased by 788% and service page traffic increased by 147.5% within the first 12 months of the campaign, likely due to an increase in overall domain authority as a result of the addition of high quality blog content.
A key CTA on the Centric HR website reported an 80% conversion rate when users actually made an enquiry, however, they were struggling to get users that far. Wildcat came in and optimised the site for conversions, adding CTA buttons throughout and adding conversion tracking which allowed us to understand how visitors used the site. In time, this led to a significant increase in enquiries and therefore conversions.
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Centric HR has both operational and strategic HR expertise across both public and private sectors and a proud reputation for providing people solutions for executive teams, encompassing complex, sensitive and often contentious employment casework, as well as challenging workforce projects.