From Local to Regional: How Crest Surveyors Scaled Organic Traffic by 2,500%

Building on their existing website framework, we carried out in-depth service page optimisation to improve visibility and drive more relevant enquiries. Each page was refined with SEO best practices, clear user journeys, and engaging content to better showcase Crest Surveyors’ expertise. This ensured that potential clients, particularly those looking for valuations, could easily find the right service while also strengthening organic performance across the site.

We designed and implemented a user-friendly, SEO-enhanced House Survey Cost Calculator to help potential clients intuitively estimate survey and valuation costs. The tool allows users to select services such as HomeBuyer Survey, Building Survey, Market Valuation, or Shared Ownership/Help to Buy Valuation, along with property size or value. It instantly displays the estimated cost without requiring contact details, making the experience seamless and conversion friendly.

We enhanced the blog page to showcase the latest posts, making it easier for users to find relevant content and stay engaged. The improved layout and intuitive navigation help highlight high-performing blogs and guide visitors to related service pages, increasing both user engagement and organic traffic.

Alongside optimised service pages, we developed a blog strategy focused on industry regulations and early-stage homebuyer queries with strong organic potential. By targeting topics that answered common questions at the start of the home-buying journey, Crest Surveyors were able to capture highly relevant traffic. This approach secured multiple top-performing blogs, with the best bringing in more than 2,000 users per month, and continues to drive consistent organic growth.