Positioning DrinkWell as the Market Leader of Low-Calorie Alcohol

About the Campaign

With the recent rise in popular diets, such as the Keto diet, DrinkWell was presented with a unique opportunity to target this segment, and position themselves as the market leader of lower-calorie, lower-carb, and lower-sugar alcoholic drinks. Wildcat Digital conducted research into this market, including keywords, search terms, and common questions to craft a winning strategy. 


What we did



August 2023

Drinkwell website shown on a horizontal smartphone
Drinkwell website on laptop screen
Digital Agency Sheffield

From a Niche 5-Figure Retailer to a Seven-Figure Disruptor

Throughout the course of DrinkWell’s partnership with Wildcat Digital, their campaign has gone from strength to strength with the help of well-considered website migration and design, alongside a strong SEO strategy that took DrinkWell from being a niche five-figure online retailer pre-COVID to a seven-figure market disruptor in 2022 that receives 20,000 organic users per month and owns the “low calorie” search landscape.

Brand Visibility

Search for anything related to calories and alcohol and you’ll probably see DrinkWell on the first page. With the help of a methodical eCommernce SEO strategy, the site consistently ranks high for anything to do with “low calorie alcohol”, positioning them as a leader in their niche.

Huge Traffic Gains

Thanks to their huge keyword improvements, DrinkWell consistently reaches over 20,000 organic users per month – an increase of around 300% since the campaign began pre-COVID. All of this has had a massive impact on revenue performance and growth.

Blog Traffic

Through consistent on point content creation, Wildcat Digital have helped position DrinkWell as a leading authority and disruptor within the alcohol industry. Our content team worked alongside DrinkWell to understand the brand and vision and created content that matches their voice and reaches their audience.

Person using a tablet that shows campaign stats

Website Migration

In January 2021, the client rebranded from Skinny Booze to DrinkWell, during which time Wildcat Digital managed the technical side of their website migration. Through careful and methodical processes, we implemented this migration with no loss in traffic  and no negative impact overall. Since the migration, DrinkWell has grown into its new brand with the new domain name far out performing the old one.

Tasks included: – 

  • Mapping their 301 redirects
  • Migrating content, title tags and headers
  • Implementing Google Analytics and Tag Manager on the new website
  • Post launch monitoring
Learn More

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell

Arrange a Consultation

At Wildcat Digital, we work in a transparent, methodical, and ethical manner. We won’t take your money if we don’t think that we can make a difference to your website, and we offer an open, honest line of communication with a dedicated account manager throughout your campaign with us so that you understand exactly what we’re doing, why we’re doing it, and how this offers a clear return on your investment.

Book a free consultation with us today to learn more about our digital marketing services and our ROI-driven approach to pricing.

Arrange a Consultation