Flagmakers

Waving the Flag for Superior Search

About the Campaign

Flagmakers has been a long-term client at Wildcat Digital. But in 2022, we noticed an opportunity to capitalise on significant national events where flags would be popular, such as The Queen’s Jubilee in 2022, the 2022 football World Cup and the Coronation of King Charles III in 2023. 

Learn how we capitalised on these events to increase organic visits by, at its peak, 532% in just one month.

What we did

Targeted Content Creation and Optimisation
PPC - TBC

Completed

Ongoing Campaign

What We Did

Targeted Content Optimisations

In the months leading up to significant national events, we created and optimised a range of new pages targeting those looking to purchase flags or bunting to celebrate. We also went back and re-optimised relevant product pages, such as the Union Jack and national flag pages. Additionally, we created high-quality blog content answering common questions about these events to bring in more users.

Implementing Performance Max Ad Campaigns

We started  our PPC campaign with Flagmakers by focusing on product campaigns that helped to drive significant early results. However, As the campaign progressed, we introduced Performance Max campaigns to improve the quality of leads generated. This also helped to put together a more cohesive campaign across multiple platforms including Shopping, Display, Gmail and YouTube. 

Charles III bunting

Results

By implementing the strategy outlined above, we have achieved the following results:

  • An increase of 212% in revenue in the 3 months leading to King Charles’ Coronation.
  • An increase of 300% in revenue between August 2022 and September 2022 to commemorate the Queen’s death.
  • 38,000 organic users in May 2023 in the lead up to the Kings’ Coronation, including a 100% increase in organic visits to the Union Jack page during the month of the King’s Coronation and a 532% increase in the month of the Queen’s funeral.
  • 72 first page rankings for Union Jack page during May 2023, (up from 32 year-on-year) and 22 Top 3 Rankings (up from 9 year on year-on-year).No decline in previously achieved B2B keywords (such as Union Jack Flags) which continue to be the main focus for Flagmakers going forward.
  • A 303.9% increase in ad impressions.
  • A 72% increase in ad conversions.
  • A 46% decrease in cost-per click.

Thanks to the excellent team at Wildcat Digital! After around a year of working together I can say that everyone has been most helpful, knowledgeable and great to work with!

Julie Fountain
Beach Art Glass

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis
NetCov

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet
HSEDocs

Wildcat really makes life easy with their simple yet well structured way of working. They have been the only team so far to understand what we really wanted out of our digital efforts.

Yashi Paswan
DotFilms

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham
NEBRC

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

Very reactive in their response times, great communication in all aspects, friendly and welcoming team.

Masie Kearns
iClean

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

Wildcat have offer a professional and comprehensive service. All the team communicate fantastically well and they explain things in a way that are easy to understand.

Andy Roberts
Changing Outcomes

We're still seeing excellent rankings which are delivering leads and opportunities. Jamie is competent, helpful and good to work alongside

Altitude PR

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell
DrinkWell

Wildcat Digital are great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Sheffield Window Centre

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

Wildcat are a professional team who worked hard to understand our sector and goals.

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Katie Bell Physiotherapy

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Hi-Point Access

I highly recommend wildcat digital. They help me tremendously in the growth of my SEO.

Roan Heming
Human Hub

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Fourth Wall
Annie Buckley - Director, Fourth Wall

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

Website traffic and sales are great! The increase in website orders, phone calls and phone orders has been really significant so I'm already convinced that you're doing an excellent job!

Nova Lecterns

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

row of world flags against a blue sky

Flagmakers

Flagmakers is the UK’s leading provider and manufacturer of hand-sewn flags. For more than a century, Flagmakers has been making quality flags, banners and bunting for a wide range of clients including Tiffany & Co., Cartier, Holiday Inn Express and events such as the 2022 Birmingham Commonwealth Games.