Quality Backlinks Encourage a 4000% Increase in Traffic

When we started the campaign, we noticed a few technical SEO issues that were having an impact on search visibility, including indexing and crawling issues which were stopping the website from properly appearing in search results. We fixed these issues in week two of the campaign, ensuring that the website was crawlable and indexable before spending time optimising content.

At the start of our PPC campaign, we noticed some tracking issues that were causing high conversion rates, in comparison to genuine enquiries that were actually coming through. We fixed this issue early on so that the client could have more accurate insight into how effective Google Ads actually are for their campaign, with a clear benchmark to track progression.

To date, the largest impact we’ve seen in our SEO campaign was through targeted service page optimisations. When we took on the campaign, their homepage was ranking for a number of keywords that would better suit a dedicated service page. In just a few months, we got the relevant pages ranking for the right keywords, which are still ranking on a  12-month upwards trend.

In our PPC campaign, we overhauled the keywords used to instead target local long-tail keywords which allowed us to effectively compete with huge competitors such as Bupa. We also implemented a phrase match strategy, which allowed us to reach a specific audience, opening up better conversion opportunities.

Once high-priority SEO tasks were completed, we began performing PR and outreach, with the aim of improving their brand awareness, building domain authority and driving traffic to the website. This resulted in gaining a few backlinks that increased referral traffic by 4200% in just one month. We also gained a valuable backlink from Forbes that helped drive traffic and generate 100 conversions over two months.