Jarvale Construction

About the Campaign

We transformed Jarvale Construction’s website from a static company profile into a powerful lead-generating engine. By implementing a Revenue-First SEO strategy, optimising service pages, creating high-value content, and building credibility through case studies and interactive tools, we helped Jarvale secure £5M in contracts within just three months- demonstrating how targeted digital strategy can drive real business growth.

What we did

Blog Strategy
Blog Page Improvements
Case Study Development
Service Page Optimisation

Completed

Ongoing

What We Did

We approached Jarvale Construction’s website with a clear focus on driving measurable results. We developed a comprehensive blog strategy and created high-value, sector-specific content to address the challenges faced by MDs, Operations Directors, and Procurement Managers. We optimised service pages to improve clarity, structure, and calls-to-action, turning them into effective lead-generation assets. Interactive calculators were introduced to help prospects estimate project costs, increasing engagement and lead quality, while blog page improvements enhanced navigation, internal linking, and SEO structure to maximise traffic and retention.

We also conducted a thorough technical SEO audit and implemented fixes to ensure the website was fast, fully crawlable, and optimised for search visibility. Completed projects were turned into compelling case studies that reinforced credibility and supported the sales team. Conversion optimisation efforts streamlined forms and landing pages to encourage enquiries. Keyword research targeted high-intent search terms to attract the right decision-makers, and trust and authority were strengthened by highlighting accreditations, memberships, and FAQs. Every action we took was designed to support both SEO growth and commercial results, ensuring the website became a consistent lead-generating engine.

Service Page Optimisation

We reimagined Jarvale Construction’s service pages to provide clear information and drive leads. By refining headings, copy, and calls-to-action, highlighting key services and sectors, and aligning content with decision-makers’ priorities, we turned each page into a high-performing asset that attracted traffic and converted visitors into commercial leads.

Case Study Development

We transformed Jarvale’s completed projects into clear, compelling case studies that showcased their expertise and reliability. Each story highlighted challenges, solutions, and results, building trust with decision-makers and helping convert website visitors into qualified leads.

Blog Improvements

We improved Jarvale’s blog pages by enhancing navigation, internal linking, and SEO structure. These changes made it easier for visitors to find relevant content, stay engaged longer, and discover Jarvale’s services, driving both traffic and qualified leads.

Blog Strategy

We developed a focused blog strategy to create high-value, sector-specific content that addressed the challenges of decision-makers in construction. This approach increased engagement, boosted search visibility, and positioned Jarvale as a trusted expert in their field.

Results

The transformation was immediate and measurable:

£5M in contracts generated within three months
59% increase in organic traffic (from 2,358 to 3,759 annual users)
Conversions doubled year-on-year
Keyword rankings grew from 142 to 248, with top 10 positions increasing from 16 to 39
Achieved #1 ranking for “industrial construction” and #2 for “warehouse construction”
Search visibility more than doubled, with impressions climbing from 84k to 198k
Demonstrated how a strategic, integrated SEO approach can drive significant business growth

By combining technical optimisation, high-value content, and sales-focused tools, we turned Jarvale’s website into a powerful revenue-driving platform, proving that the right digital strategy can transform a traditional business into a consistent lead-generating machine.

Constructing Leads Above the Bids: How We Transformed Jarvale Construction’s Inbound Pipeline