North London Earwax Clinic

Establishing an Online Presence for a New Business

About the Campaign

Over the past two years, Wildcat digital has helped North London Earwax Clinic (NLEWC) establish its online presence as a new business. At the start of the campaign, NLEWC was struggling to rank even for its own name and received little traffic in what is a fairly competitive landscape.

Wildcat took over SEO at an early stage when the business had just been set up and had no online presence. Although a website existed, the structure and content of the site were not set up for SEO success. Our expert SEO team built a bespoke SEO strategy that took a strategic approach, implementing high-priority fixes first and creating high-quality content to populate the site.

By 2024, our campaign with NLEWC has only gone from strength to strength, and was even shortlisted for a national award at the UK Search Awards in 2023.

What we did

Improved Keyword Performance
Increased Organic Traffic
Built an Online Presence


Ongoing Campaign

Laptop showing campaign statistics
North London Earwax Mobile Mockup

Keyword Rankings

After almost two years, the NLEWC site is now ranking for over half of their selected targeted keywords. Overall keyword rankings have shot up by an incredible 57,775% in this time, including a 900% increase in top three ranking keywords.


  • Keyword research & mapping.
  • Review and optimisation of metadata.
  • Optimisation on key landing pages.
  • Creation of supporting landing pages (which led to 6 new keyword rankings).

Online Presence

Due to the general nature of the name North London Earwax Clinic, the site was not ranking for branded searches at the start of the campaign. After 10 months of work, the site now ranks for its own name as well as having a presence in targeted searches within the local area, and on Google Maps. 

  • Keyword review and implementation.
  • Addition of local business schema.
  • Optimisation of key pages.
  • Creation of location pages and adding their address to the footer.

Organic Traffic

The NLEWC site has seen incredible growth in organic traffic over the past two years with an increase of:

  • 16,542% in organic views;
  • 11,615% in organic users;
  • 12,314% in organic sessions.

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. When we thought performance might be about to peak they found another gear and we continue to hit record returns. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Jasmine is a pleasure to work with and makes our part of the relationship really simple.

Altitude PR

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

Over the past 12 months Libby has massively helped imagine our paid ads account and given us a great understanding of how Google Ads actually work, and understanding how to analyse the change in metrics. Libby is great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Retail Sales & Administration Manager, Sheffield Window Centre

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

SEO for Healthcare

North London Earwax Clinic

North London Earwax Clinic was founded in 2021 by Paediatric Audiologist, Zahrah Jaunmahomed with the aim of providing safe, comfortable, and accessible ear wax microsuction to a wide range of patients in North London.