Results
In just over one year, Wildcat has overhauled SWC’s Google Ads campaigns into an award-nominated campaign. We’re proud to have been shortlisted for Best Local Campaign (PPC – Small) at the 2023 UK Search Awards off the back of positive results such as:
- An 86.67% increase in total conversions
- A 74% increase in total impressions
- A 99% increase in overall clicks
- A 15% increase in CTR
- A 10% increase in search impression share
- A 26% increase in search top impression share
- Maintained high conversion rates despite the greater focus on colder audiences / non-branded leads
- Scaled spending in line with business goals and achieving profitable results