Wildcat improved Centric HR’s website structure by removing various unnecessary location pages that we believed were causing rankings problems. Doing this has resulted in an improvement of location-based rankings and organic traffic.
The majority of Centric HR’s improvements to traffic has come from blog content, however when you compare that to non-blog traffic, there is an obvious correlation between them.
Blog traffic increased by 788% and service page traffic increased by 147.5% within the first 12 months of the campaign, likely due to an increase in overall domain authority as a result of the addition of high quality blog content.

A key CTA on the Centric HR website reported an 80% conversion rate when users actually made an enquiry, however, they were struggling to get users that far. Wildcat came in and optimised the site for conversions, adding CTA buttons throughout and adding conversion tracking which allowed us to understand how visitors used the site. In time, this led to a significant increase in enquiries and therefore conversions.

Majid Bani
					
Joe Walker
					Sheffield Window Centre
Nova Lecterns
					
Shyam Rajani
					
Andy Roberts
					Changing Outcomes
Altitude PR
					
Nigel Sanderson
					Mens Minds Matter
Steph Masters
					Wall Nuts
Yashi Paswan
					DotFilms
Michael Oszmann
					
Annie Buckley
					Fourth Wall
Laura Johnson
					
Julie Fountain
					Beach Art Glass
Joanne Taylor
					
Phil Hudson
					Ayce Solutions
Valor Property Maintenance
					
Anu Oladokun
					Crest Surveyors
Cherie Mobberley
					The Early Teacher
Katie Bell
					Katie Bell Physiotherapy
Simon Bennet
					HSEDocs
Paul Francis
					Jarvale Construction
Christopher Freeman
					
Chantelle Whitham
					NEBRC
Gintaras Poskaitis
					NetCov
Darcie Hall
					Plumlife
Roan Heming
					Human Hub
Garry Turley
					Hi-Point Access
Home Crowd Properties
					
Paul Adams
					Knutsford Vets
Paul Marks
					Your Sexual Health
Masie Kearns
					iClean
Daneka Taylor
					The Polycarbonate Store
Tom Bell
					DrinkWell
						Centric HR has both operational and strategic HR expertise across both public and private sectors and a proud reputation for providing people solutions for executive teams, encompassing complex, sensitive and often contentious employment casework, as well as challenging workforce projects.