Wildcat improved Centric HR’s website structure by removing various unnecessary location pages that we believed were causing rankings problems. Doing this has resulted in an improvement of location-based rankings and organic traffic.
The majority of Centric HR’s improvements to traffic has come from blog content, however when you compare that to non-blog traffic, there is an obvious correlation between them.
Blog traffic increased by 788% and service page traffic increased by 147.5% within the first 12 months of the campaign, likely due to an increase in overall domain authority as a result of the addition of high quality blog content.
A key CTA on the Centric HR website reported an 80% conversion rate when users actually made an enquiry, however, they were struggling to get users that far. Wildcat came in and optimised the site for conversions, adding CTA buttons throughout and adding conversion tracking which allowed us to understand how visitors used the site. In time, this led to a significant increase in enquiries and therefore conversions.
Roan Heming
Human Hub
Altitude PR
Majid Bani
Tom Bell
DrinkWell
Joanne Taylor
Masie Kearns
iClean
Home Crowd Properties
Paul Marks
Your Sexual Health
Yashi Paswan
DotFilms
Chantelle Whitham
NEBRC
Steph Masters
Wall Nuts
Shyam Rajani
Cherie Mobberley
The Early Teacher
Gintaras Poskaitis
NetCov
Nova Lecterns
Katie Bell
Katie Bell Physiotherapy
Joe Walker
Retail Sales & Administration Manager, Sheffield Window Centre
Garry Turley
Hi-Point Access
Fourth Wall
Annie Buckley - Director, Fourth Wall
Paul Adams
Knutsford Vets
Laura Johnson
Michael Oszmann
Julie Fountain
Beach Art Glass
Andy Roberts
Changing Outcomes
Christopher Freeman
Valor Property Maintenance
Simon Bennet
HSEDocs
Centric HR has both operational and strategic HR expertise across both public and private sectors and a proud reputation for providing people solutions for executive teams, encompassing complex, sensitive and often contentious employment casework, as well as challenging workforce projects.