Therapy Stars joined Wildcat Digital with the key goal of improving their online presence both in their local area, and the wider Wrexham/Shropshire region. Other objectives of this campaign included expanding the website to showcase their wide ranging services, as well as increasing the trustworthiness of the website to be able to compete with strong local competition.
Over the past two years Wildcat Digital increased organic users by 1034%, organic views by 745% and increased conversions by 114% through a combination of creative content creation and optimisation. Alongside this, keywords have jumped up 959%, with a 471% increase in top three keywords.
What we did
SEO Content Creation
SEO Content Optimisation
Completed
Ongoing Campaign
We created a number of pages to target relevant child physiotherapy keywords across different age groups and for common conditions that Therapy Stars treat. A number of these pages are now ranking on the first page in the Wrexham area – a key goal for Therapy Stars.
We then began to optimise older blogs with strong SEO potential – one blog in particular achieved 6286% increase in traffic at its peak, as well as climbing from third-page rankings to position 1 in just 12 months. To date, this is still Therapy Stars’ second best performing page, only recently overtaken by another blog written by Wildcat.
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Therapy Stars is a private Physiotherapy clinic based in Penley, specialising in providing assessment and treatment for babies, children, and young adults across a wide range of conditions. The clinic was the first Children’s Physiotherapy clinic to offer Dynamic Movement Intervention (DMI) therapy in the UK and is one of very few clinics that offer week long physiotherapy for children and babies with severe disabilities; services which are difficult to obtain through the NHS.