eCommerce SEO

At Wildcat Digital, we know that your eCommerce website is your bricks and mortar – if you don’t get customers to your website, you don’t make money. Our team of SEO experts will help you to grow your website with tailored SEO services that improves search rankings and boosts your brand’s online visibility, gains valuable traffic and, crucially, increases sales.

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Why SEO for eCommerce is Important

SEO is one of the most impactful things that you can do for an eCommerce website. Your website is your business – your brick and mortar – and, if you don’t get it right you won’t make sales. 

Unfortunately, not all areas of digital marketing are guaranteed to have a great impact on eCommerce websites, but SEO is the one that is worth the investment. With a strong SEO strategy, you’ll see returns on this investment for years to come with improved brand awareness, an increase in traffic and an upsurge in sales. Not only that, but your improved brand visibility will go a long way in retaining customers past their first purchase. 

Even with minimal time and resources, there are a whole host of SEO factors that can be implemented throughout your site to help boost your rankings. In fact, we find that it’s particularly beneficial for smaller eCommerce businesses operating in high-competition niches – we know how hard it can be to go up against the big players! A truly great SEO strategy, however, will help your business to punch above its weight online and gain the recognition it deserves. Just have a little patience.

Our SEO Services for eCommerce Websites

There are various different SEO services that can be used to help boost a website, but not all are relevant to each and every industry. Below are the SEO services that we recommend for eCommerce websites.

Technical SEO

All SEO campaigns can benefit from technical SEO – it’s essential for improving the health and performance of your website. Implementation might look a little different for each and every business, but will commonly include:

  • Reviewing site security
  • Fixing indexing issues 
  • Reviewing and improving page speed
  • Reviewing and fixing duplicate content

On-Page SEO

Keyword implementation across eCommerce websites is crucial. You need to know what your customers are searching for and ensure that your relevant pages are set up to rank for those keywords. In most cases we will:

  • Optimise your homepage and top-level key pages for relevant keywords
  • Optimise or set up category pages 
  • Optimise product pages for keywords
  • Create additional content such as blogs to attract more traffic and encourage conversions

Mobile SEO

2021 data shows that  72.9%  of all eCommerce sales come through mobile devices. This is why mobile SEO is crucial for eCommerce websites. To improve mobile SEO on eCommerce sites, we typically:

  • Configure your site for mobile
  • Review and optimise website structures and navigation on mobile devices
  • Ensure page layouts translate to mobile
  • Review and optimise page speed and loading times on mobile

What our eCommerce Clients Think

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell
DrinkWell

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

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DrinkWell

Positioning DrinkWell as the Market Leader of Low-Calorie Alcohol

With the recent rise in popular diets, such as the Keto diet, DrinkWell was presented with a unique opportunity to target this segment, and position themselves as the market leader of lower-calorie, lower-carb, and lower-sugar alcoholic drinks. Wildcat Digital conducted research into this market, including keywords, search terms, and common questions to craft a winning strategy. 

 

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Who We Can Help

At Wildcat Digital, we tailor our SEO services to each and every business, considering the industry you operate in and your individual goals. Here’s just a few examples of eCommerce businesses that we can help.

Online Fashion Stores

Online Jewellery Sellers

Handmade Craft Sellers

Food and Drink Suppliers

Fitness Brands

Home Interiors Brands

Kitchen and Cooking Brands

Online Sellers of Art and Digital Prints

Work with a Growing eCommerce SEO Agency

If you’re interested in boosting your website with SEO, enlist specialist help from our experienced team at Wildcat Digital. We’re here to grow your online presence and help you to punch above your weight online, whatever your SEO goals. Learn more about our SEO services today, or get in touch with us to arrange a free consultation.

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eCommerce SEO FAQs

What is SEO in eCommerce?

eCommerce SEO relates to SEO efforts in relation to an online store to help the site rank better. Typically, this would involve the creation or optimisation of product descriptions and category pages, conversion optimisation, optimising site structure and navigation, implementing schema markup and more.

What’s the Difference Between SEO and eCommerce SEO?

SEO is an umbrella term that encompasses all aspects of Search Engine Optimisation. eCommerce SEO simply focuses on the SEO factors that best suit eCommerce websites. This may include a number of factors from each aspect of SEO, including:

  • Technical SEO
  • Content SEO
  • Mobile SEO
  • Digital PR

Do eCommerce Sites Need SEO and PPC?

For eCommerce websites, your website is your brick and mortar. It’s the backbone of your businesses and you won’t make sales if you don’t get it right. PPC is beneficial for eCommerce sites and can drive results fairly quickly. However, performance can be limited by your budget and will stop performing once you stop investing in it. 

SEO is the foundation of good online visibility and performance. It can take a little time to start seeing results, but these are typically longer-term than with PPC.

It is essential for improving brand awareness, increasing traffic and driving sales. It can also go a long way in retaining customers past their first purchase.

How Can SEO Help Your Business?

SEO has a number of fantastic benefits for your business and, over time, can help you to achieve significant growth. These benefits include:

  • SEO improves your authority, trustworthiness and credibility. High ranking websites tend to be trusted over those that rank lower down, and usually offer more relevant content to the search query
  • SEO gives you a competitive advantage; being on the first page of search results means that your customers are more like to use your website over a lower ranking competitor
  • Local SEO tactics can help to give your business a boost in your region, especially if your mobile site is optimised – almost 80% of searches on mobile lead to conversions!
  • Good SEO has a positive impact on user experience, which can have a knock on effect on impacting conversions and repeat custom

How Long Does it Take For SEO to Work?

SEO is not a quick-fix;  it can take anywhere from 6-12 months for SEO to begin yielding results. It takes time to build up the authority of your website, and optimise your pages for SEO. However, this timeframe can depend on the niche of your business, your competitive landscape, and a number of other external factors that influence rankings.

What is YMYL and Why is it Important for SEO?

YMYL stands for Your Money or Your Life and, in Google’s words, refers to “pages or topics that could potentially impact a person’s future happiness, health, financial stability, or safety”. It’s important for sites within YMYL niches to show expertise, experience, trust, and authoritativeness, otherwise it’s less likely users will trust the website.

Learn more by reading our detailed blog.

Who Needs SEO?

SEO is for any business with a website. Whether you’re a young startup, or an experienced MNE, SEO can help your business to climb the ranks of search engines, stand out from the competition, and be noticed by your target audience. Some may see it as an unnecessary expense, but if you want to help your business punch above its weight online, and start gaining more traffic to your website, strong SEO is needed. 

At Wildcat Digital, our team of SEO experts can help whip your site into shape with Technical SEO, Content SEO, Link Building and more, helping to gain more visitors and conversions, whatever your goals are. 

 

Why Isn’t My Website Ranking on Google?

There are a number of reasons why your website isn’t ranking on Google, but one of the most important factors to consider is whether or not Google even knows that your website exists (is it indexed?), and if it can be crawled. 

But, if your website is properly indexed and can be crawled then another factor may be responsible;

  • Technical issues with your website
  • Internal and external linking issues
  • Content and keyword issues

At Wildcat Digital, one of the first things we do for a new SEO account is to conduct specialist SEO audits that give us an overview of the health of your website. If your website isn’t currently ranking very well, these audits tell us why and help us to build a roadmap to success.