LD Roofing

Scaling LD Roofing with High-Performance PPC

About the Campaign

LD Roofing were already investing in PPC but weren’t seeing the full return from their budget. The campaign focused on improving efficiency, ensuring ads were shown to the right people at the right time, and driving high-quality enquiries. By refining targeting, strengthening ad messaging, and reducing wasted spend, we transformed their PPC into a consistent and scalable lead generation channel.

What we did

PPC account restructure & optimisation
Improved ad copy & messaging
Search Term Refinement & Local Targeting Optimisation
Budget efficiency & wasted spend reduction

Completed

Ongoing

Image of house.

What We Did

We optimised LD Roofing’s PPC campaigns to generate high-quality, high-intent leads and maximise return on ad spend. This included refining keyword targeting to focus on converting searches, improving ad copy to increase relevance and engagement, and restructuring campaigns to align with industry best practice. We also reduced wasted spend on non-performing searches and strengthened tracking to accurately measure phone calls, messages, and enquiries, positioning LD Roofing as a consistently busy and reliable roofing provider.

PPC Account Restructure & Optimisation

We restructured the account to align with industry best practices, ensuring campaigns and ad groups were organised around high-intent services. This allowed for better control over targeting, improved relevance, and stronger overall performance.

Improved Ad Copy & Messaging

We refreshed ad copy to make it more engaging and relevant to users’ search intent. By using clearer, more compelling language, we increased click-through rates and encouraged higher-quality enquiries from potential customers.

Search Term Refinement & Local Targeting Optimisation

We refined search term targeting and optimised local search ads to ensure campaigns were only shown for high-intent, relevant queries in the right locations. This helped eliminate wasted spend, improve lead quality, and ensure the budget was focused on searches most likely to convert into calls and enquiries.

Budget Efficiency & Wasted Spend Reduction

We closely monitored spend to ensure budget was being used effectively. By reducing wasted spend on non-converting searches, we were able to reallocate budget towards higher-performing areas, driving more value without increasing overall spend.

Results

The campaign delivered strong year-on-year growth, improving both efficiency and lead quality while driving significant revenue increases.

Revenue performance saw a substantial uplift, increasing from £56K in February last year to a projected £143K this year, demonstrating the direct impact of improved PPC performance on business growth.

Conversion performance also improved significantly:

  • 175% increase in conversion rate (YoY)
  • 73% increase in visibility

Beyond the data, the impact has been clear from a business perspective. The client has reported being noticeably busier, with a consistent increase in both phone calls and message enquiries.

Overall, the campaign transformed PPC from a basic lead driver into a highly efficient, scalable channel, delivering both immediate results and long-term growth.

I cannot even begin to share our success with wildcat, we were with a company charging DOUBLE and our enquiries where so poor, now we are inundated with quality work and quite frankly it’s changed our lives! If you’re looking to change DONT HESITATE this is your sign to move companies!

Amelia Russell
LD Roofing

LD Roofing team member.

LD Roofing

LD Roofing Services is a trusted UK roofing contractor providing residential and commercial roofing solutions, including repairs, replacements, and specialist installations such as flat roofing and solar panels.