Experience, Expertise, Authoritativeness, and Trustworthiness, also known as E-E-A-T, is one of the most important elements of SEO in 2023. But many are still unsure how to write content that matches up to these Google guidelines, leaving many marketers clueless when their website doesn’t rank well! Our experts are here to help. So, let’s dive in – how do you write content for E-E-A-T?
E-E-A-T content is content that leans on your personal expertise. Content should be 100% factual, whilst also containing ‘golden nuggets’ of information that come directly from your qualifications and experience in the industry. E-E-A-T content should also be backed up with an author profile which lists any formal qualifications and accreditations. All in all, E-E-A-T content should promote trustworthiness.
Read on to find out how to write E-E-A-T content that ranks well on search engines.
Google’s Search Quality Evaluator Guidelines use E-E-A-T to measure content quality. Even more weight is placed on E-E-A-T when evaluating websites within the YMYL (Your Money, Your Life) niche. But how do you write content showcasing experience and expertise whilst also being authoritative and trustworthy? We’ve created a checklist for you to use below:
According to Google, “Trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem.”
E-E-A-T is just one of the ways that Google measures website quality. To find out which other elements impact your website’s performance, read this blog: What are Google Ranking Factors and How Do They Impact SEO?
Writing high-quality content is not the only factor that you need to consider to show Google that your site is trustworthy. Some other ways to improve your website’s E-E-A-T score include:
E-E-A-T content is important, but there are several key SEO factors that you must include in your content if you are to rank well on Google. Your SEO-friendly content should also include:
For more information on writing SEO-friendly content, read this helpful article: How Do You Write a Blog For SEO?
If you want to write high-quality content for your website that ranks well on Google, get in touch with our experts. We’ll work closely with you to update your exciting blogs, resources, service pages, and more, helping you to better showcase your expertise and expertise.
We also offer award-winning PPC, Paid Social, and Web Design services for those looking to punch above their weight online.
E-E-A-T is a key Google ranking factor which stands for:
E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is important for SEO as it is one of Google’s key ranking factors. If your site doesn’t demonstrate experience, expertise, authoritativeness, or trustworthiness, your content is unlikely to rank, and therefore you won’t receive any organic traffic.
Find out more in one of our recent blogs: What is E-A-T in SEO & Why Is E-A-T Important?
AI-generated content doesn’t generally score well against E-E-A-T guidelines as it lacks any human touch. Tools like ChatGPT generally just use information that has been scraped from other sources on the web.
If you will use AI to generate your website content, you must edit it afterwards for accuracy. To help comply with E-E-A-T guidelines, we recommend adding your own tips, tricks, advice, or information to ensure the content is as helpful as possible for users. Find out more about AI-generated content for SEO in one of our latest blogs: Will AI Content Help My Website? It’s Complicated…
