November 9, 2023

How To Get A Job In SEO

Are you interested in starting a career in SEO? It can be an exciting, fast-paced industry with much to offer, but it can be very competitive. Here at Wildcat Digital, our experts have put together this blog to guide you on the skills, qualifications and experience you need to break into the SEO industry. So, how do you get a job in SEO?

To get a job in SEO, it’s useful to have the right qualifications, skills or experience. This typically includes business, marketing, journalism or language qualifications.  Some companies may prefer experience in the marketing industry. But it’s not the end of the world if you don’t have these  – a good attitude and a desire to learn is all you really need. Research the company, their values and vision, and try to communicate how you’d excel there.

Keep reading to learn more about getting a job in SEO with Wildcat Digital, an award-winning digital marketing agency. 

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How Do I Start A Career In SEO? 

SEO is an exciting industry to be a part of, but it can be hard to know where to start when looking for your first role. First, you need to know what role you want, as there are many opportunities in the SEO industry. You can focus on being an SEO Account Manager, a technical expert, or a content specialist; it depends on your skills and what you’re looking for in a career. The following steps to starting your SEO career are identifying if you want to work in an agency or as part of an in-house team.


Agencies are very fast-paced environments. You get the opportunity to work with different clients from all sectors. Agencies suit people who thrive under pressure, are adaptable and flexible. There is much room for progression within an agency; people tend to climb the ranks very quickly.


In-house roles are suitable for people who prefer a slower-paced environment. They tend to not progress as quickly, but they get the chance to really learn, develop and understand their craft.

Once you’ve decided if agency or in-house life is for you, you can then start applying for roles and tailor your CV to suit the company you want to work for. If you’re looking for a job in an SEO agency, why not browse our current vacancies and apply today? 

Is It Easy To Get A Job In SEO? 

Getting your first job in SEO can be difficult, as it’s a competitive industry. It is, however, not impossible to break into the industry of SEO. There are various roles to choose from, depending on what opportunity you are looking for. There are some easy steps to follow to make it easier to start your SEO career: 

How To Get A Job In SEO With No Experience 

If you have yet to gain formal experience in SEO, it can be challenging to get a job in SEO. But it is possible with the right attitude and transferable skills. SEO agencies value communication, creativity, and problem-solving as ideal skills a candidate should have when applying for a role. 

Attitude is a vital part of applying for an SEO job, as most agencies work with various clients; it’s essential to have a positive, can-do attitude even if you don’t find the work as attractive as other clients. This can positively impact your career and colleagues around you, making you an ideal candidate for the job. 

Need help determining if you have the right experience for a job in SEO? Browse our current vacancies to see if you have the skills we’re looking for.

Skills Needed To Work In SEO 

When working in SEO, there are some necessary skills that you need. These skills will make you more desirable when applying for an SEO role. These skills include: 

Willingness To Learn: SEO constantly changes, and there’s always room for learning. You need to be able to take on feedback and learn new ways of doing things to make your work more efficient.

What Qualifications Do You Need To Be An SEO? 

When starting a career in SEO, employers sometimes ask for specific qualifications. Most agencies will prefer candidates who have bachelor’s degrees in business, marketing, journalism, languages, communications or a related field. 

However, this isn’t always the case, as some agencies will consider you if you have relevant experience in SEO or have completed courses by the Chartered Institute of Marketing or the Institute of Date & Marketing. Likewise, if you can prove you have the right skills for the job gained in another area, you might also be considered. 

Start Your Career In SEO With Wildcat Digital 

If you want to get started in your career in SEO, why not apply for one of our vacancies here at Wildcat Digital? We are an award-winning digital marketing agency and can help you kick-start your career in SEO.  

If you want to help, our clients punch above their weight online and take a walk on the wild side, check out our current vacancies and apply today! 

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Lucy Walsh

Will Hitchmough


Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.

Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.

Chloe Robinson

Content Strategist Team Lead

With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.

Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.

Paul Pennington

SEO Account Director

Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.

Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.

Nadea van der Merwe

Head of Operations

Nadea joined Wildcat in 2021 and has since overhauled the way we work. She has a background in various administrative, operations and HR roles, which gave her the experience and skills needed to lead and organise a growing business. 

Outside of work, Nadea loves anything that keeps her active, but she especially enjoys hiking, camping and mountain biking.

Molly Sturgeon

SEO Account Manager

With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management. 

In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.

Libby Oldale

Senior PPC Account Manager

Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.

Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.

Jasmine Savery

SEO Team Leader

Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Team Leader. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.

In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.

Braden Godley

Senior PPC Executive

Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat. 

Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.

Jon Herdman

Senior SEO Executive

After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online. 

Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music. 

Rachel Davies

SEO Executive

Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side. 

Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.

Carl Atterbury

PPC Team Leader

Carl joined Wildcat in 2023 with a wealth of experience in PPC. He has experience working with a wide range of clients, industries and budgets, from small local businesses all the way to international e-commerce businesses. Carl has a particular interest in strategic planning and forecasting. He is passionate about data analysis and creating sustainable long-term cross-channel strategies.

In his spare time, Carl enjoys keeping fit by lifting weights, bouldering and running. He’s also a keen musician, having played the double bass and bass guitar for 20 years.

Dariusz Baczyk

Team Lead & Technical SEO Account Manager

With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.

In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.

Jamie Stowe

SEO Account Manager

With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!

In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.

Andy Blanchard

SEO Executive

Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management. 

Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.

Siena Russell

Client Success Coordinator

Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond. 

Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.

Thea Chapman

Senior SEO Executive

Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go. 

Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening. 

Tom Brookes

PPC Executive

Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media. 

Outside of work, Tom enjoys staying active by going to the gym and hiking. He also loves travelling and motorbiking.

Rich Ayre

Head of Growth

Rich joined us in May 2024 to head up our growth team. With years of experience helping other agencies to grow, Rich joins us at an exciting time as Wildcat is working on a five-year plan to become one of the biggest agencies in the UK.

Outside of work, Rich is a father to three children, which keeps him very busy! He’s also recently started running again to keep fit and loves a bit of DIY.

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