The world of digital marketing is constantly evolving, and March has proven to be a busy period for professionals in the field. A confirmed Google algorithm update, implementing AI in advertising, and more. This month has undoubtedly kept digital marketers on their toes!
This update aims to highlight the key developments in digital marketing from the past month. Are you interested in staying ahead of the latest marketing trends and utilising them effectively? If so, continue reading!
In our digital roundup for February, we discussed an unconfirmed Google algorithm update – now, it has been officially confirmed. But what will this update entail? Will campaigns need to be adjusted? Don’t worry, we will go through it all below.
The March Google Core update is geared towards enhancing the quality of search results by targeting low-quality and unoriginal content. The update is scheduled to unfold over a month until it reaches full implementation. Its primary aim is to present users with more pertinent and valuable content in search results.
Google’s overarching objective is to elevate the standard of search results by integrating signals and strategies that discern helpful content, thereby diminishing the prevalence of search-engine-first material in SERPs. The emphasis is on prioritising the needs of users over search engines.
In the same announcement, Google has also released new spam policies within this update. This includes:
As Chris Nelson from the Search Quality team at Google said: “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people”.
This reinforces the focus of this core update on content that prioritises being helpful, trustworthy, and people-first. Therefore, when creating your content, prioritise these aspects over solely relying on research.
In March, Meta unveiled a series of enhancements to its Advantage+ and Shopping Ads, aiming to assist brands in enhancing engagement, boosting conversions, and delivering ads tailored to individual preferences. So, what does this include?
As mentioned above, the latest Google core update focuses on people-first content. Many anticipate that this means the death of AI content, yet this couldn’t be further from the truth. AI doesn’t need to be perceived as the enemy; instead, employing its capabilities to your advantage is key.
Solely relying on AI-generated tools is a big no when it comes to SEO. However, mastering the effective utilisation of AI tools can significantly improve your campaigns. So, how can you use AI for content creation?
With how many websites have AI-generated content, there is no doubt that many will be getting hit with manual actions in the March 2024 algorithm update. Instead of relying solely on AI for creating content, how can you use its potential to enhance your work while still having an authentic, creative, and ethical approach?
Solutions is a new free tool within Google Ads that simplifies campaign management and automates tasks for advertisers. You can use it to generate performance reports, manage budgets, and optimise your advertising. So, how does this benefit advertisers?
There are several ways in which Google Ads “Solutions” can improve campaign management for advertisers. These “solutions” help to streamline campaign management by automating time-consuming tasks. Furthermore, it offers effective resources for overseeing budgets and compiling lists of negative keywords, thereby conserving time and effort.
As a digital marketing agency, we are always on the hunt for tools to enhance our work and streamline tasks for greater efficiency. Here are some of the tools that we found useful this month:
Anyone working in SEO understands the detriment of duplicate content on a website. With Siteliner’s duplicate content finder, you can easily locate and rectify any instances of duplication.
Check out Siteliner here.
With the SEO writing assistant provided by Semrush, you can easily check the SEO potential and originality of your piece of content in real time.
Check out Semrush SEO Writing Assistant here.
Following the recent confirmation of the Google algorithm update, digital marketers utilised tools similar to this one to detect fluctuations in their campaigns. When a simultaneous decrease was observed across the board, it served as an indicator of global downturns.
Check out Semrush Volatility Sensor here.
Struggling to figure out why your website is running slow? PageSpeed Insights can help you to identify what areas of your website need improvement. Additionally, this tool will help you determine what scores your website should be getting.
Check out PageSpeed insights here.
Discover SEO insights faster, better, and smarter with Conductor for Chrome. Want to see the website’s key page information? Or the overall health of a page? With Conductor, SEO experts can accomplish all of that and more.
Check out Conductor for Chrome here.
Wildcat Digital has an enthusiastic team of experienced digital marketers, delivering services that include SEO, PPC, Paid Media, and Website Builds. We consistently monitor and stay ahead of developments in the digital marketing sector to uphold the quality of our campaigns. Get in touch with us today to discuss your digital goals and find out how our team can help your business punch above your weight online.
Founder
Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.
Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.
Content Strategist Team Lead
With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.
Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.
SEO Account Director
Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.
Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.
Head of Operations
Nadea joined Wildcat in 2021 and has since overhauled the way we work. She has a background in various administrative, operations and HR roles, which gave her the experience and skills needed to lead and organise a growing business.
Outside of work, Nadea loves anything that keeps her active, but she especially enjoys hiking, camping and mountain biking.
SEO Account Manager
With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management.
In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.
Senior PPC Account Manager
Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.
Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.
SEO Team Leader
Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Team Leader. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.
In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.
Senior PPC Executive
Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat.
Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.
Senior SEO Executive
After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online.
Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music.
SEO Executive
Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side.
Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.
PPC Team Leader
Carl joined Wildcat in 2023 with a wealth of experience in PPC. He has experience working with a wide range of clients, industries and budgets, from small local businesses all the way to international e-commerce businesses. Carl has a particular interest in strategic planning and forecasting. He is passionate about data analysis and creating sustainable long-term cross-channel strategies.
In his spare time, Carl enjoys keeping fit by lifting weights, bouldering and running. He’s also a keen musician, having played the double bass and bass guitar for 20 years.
Team Lead & Technical SEO Account Manager
With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.
In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.
SEO Account Manager
With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!
In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.
SEO Executive
Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management.
Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.
Client Success Coordinator
Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond.
Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.
Senior SEO Executive
Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go.
Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening.
PPC Executive
Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media.
Outside of work, Tom enjoys staying active by going to the gym and hiking. He also loves travelling and motorbiking.
Head of Growth
Rich joined us in May 2024 to head up our growth team. With years of experience helping other agencies to grow, Rich joins us at an exciting time as Wildcat is working on a five-year plan to become one of the biggest agencies in the UK.
Outside of work, Rich is a father to three children, which keeps him very busy! He’s also recently started running again to keep fit and loves a bit of DIY.
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