May 13, 2024

Northern Pride: Our Double Success at Northern Digital Awards 

Reflecting on our journey as a dynamic force in the digital marketing landscape, Wildcat Digital takes immense pride in our remarkable achievement of securing not one, but two nominations at the prestigious 10th Northern Digital Awards. This acclaimed regional ceremony serves as a spotlight, shining a light on the outstanding work and achievements within the digital marketing sphere. 

Continue reading to learn more about these esteemed awards and our perspective on what constitutes an award-worthy campaign.

What Is The Northern Digital Awards?

The purpose of the Northern Digital Awards is to celebrate the thriving digital industry of the North of England. Regardless of the size of the agency or campaign, the awards are dedicated to highlighting remarkable innovation and creativity. Judged by top industry experts from across the United Kingdom, the adjudication process is conducted in an ethical, transparent way. 

For Wildcat Digital, this recognition is more than just a validation of our talent; it’s a testament to our unwavering commitment to excellence and boundary-pushing endeavours. With each nomination, Wildcat reaffirms its position as a frontrunner in the ever-evolving realm of digital marketing. As a team, we take immense pride in knowing that our hard work and creativity has been acknowledged by leading industry professionals.

Our Journey As a Business 

Headquartered in the steel city’s cultural, creative and digital hub inside the Showroom Workstation, our team has grown exponentially in size and client numbers since it was formed in 2018 by founder and MD Will Hitchmough. Will made his first hire in October 2020 and the team has expanded from a headcount of one to nineteen in just three years. His ambitious growth plans for the next five years include growing to a 250 person agency. This reflects the recent growth in our client portfolio, working with 65 brands ranging from regional businesses to nationally recognised, household names. 

Having established ourselves as digital marketing leaders within the North, our  agency is on the brink of achieving its first million-pound year in 2024. Setting our sights on national level success, our vision is to become recognised as the best digital marketing agency in the UK.

The North – Digital Marketing Powerhouse 

In the world of digital marketing, the North of England has made significant strides. As a Sheffield-based company, we take great pride in our regional identity. Whilst we serve a diverse clientele, we particularly enjoy partnering with businesses in our community. Collaborating with esteemed local businesses like Jackson Woodturners and Samuel Staniforth fills us with pride, knowing we play a part in their growth and achievements. As we navigate the ever-changing digital world, our commitment to fostering Northern innovation remains resolute, empowering our region’s growth in the digital era. 

Award Worthy Campaigns 

So, what made our campaigns award worthy? At Wildcat Digital we believe that the key to creating an award winning campaign includes: 

Best Low Budget Campaign – Wildcat Digital & Flagmakers – Royal Performance on a Budget

During our campaign with Flagmakers, we identified a strategic opportunity to leverage significant national events where flags would be popular, including the Queen’s Platinum Jubilee and King Charles III Coronation. Our goal was to secure top rankings for Flagmakers in search engine results pages for keywords related to flags and bunting associated with these events. 

Since June 2022 we achieved:

We have been able to build on a previously good performing B2B campaign, enabling Flagmakers to add significant new revenue streams during 2022 and 2023. Our agile way of working on a small budget enabled Flagmakers to achieve maximum ROI on our SEO services and the continued good performance of B2C pages means the website is well positioned for the next event of national significance.

Best Integrated Campaign – Wildcat Digital and Your Sexual Health – Testing The Limits of Digital Performance

Our campaign with Your Sexual Health aimed to recover their sales and traffic to pre-pandemic levels and, beyond that, put them in a position to achieve a seven-figure turnover. Since June 2022 we achieved:

Operations Director, Paul Marks from Your Sexual Health said,

 “We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. When we thought performance might be about to peak they found another gear and we continue to hit record returns. They manage our SEO, PPC and now Digital PR and we wouldn’t want to go anywhere else.” 

Although we didn’t secure any awards on this occasion, the valuable feedback provided by the judges will serve as invaluable guidance to propel us towards success in the future.

Words From The Founder 

Will Hitchmough, founder and MD says: 

“I founded Wildcat Digital to be an award-winning agency, so being shortlisted for campaigns year on year is a fantastic achievement. Over the last 12 months we’ve continued to grow our client base and these nominations spotlight the quality we have achieved in our work.” 

Will adds, “It’s a testament to the skill and hard work of every team member to be in the running again. I’m extremely proud of the team we have here and excited to see what the future holds for Wildcat Digital.” 

What Makes a Digital Marketing Agency Award Winning? 

So, what should you be looking out for when choosing a digital marketing agency? 

When it comes to digital marketing agencies, this question holds immense significance. It’s crucial to carefully weigh various factors before choosing a company. At Wildcat Digital, we’ve streamlined these considerations into six key factors:

  1. Testimonials, reviews and case studies 

Unfortunately, lots of agencies claim that they are experts when it comes to digital marketing, when this is simply not the case. This is why it’s so important to check what experience they have. It’s worth taking a look at their case studies to see what work they have completed. These case studies should outline results. You should also be able to see testimonials and reviews from their previous clients. 

  1. Openness and honesty 

Transparency is a cornerstone of our ethos at Wildcat Digital. An unmistakable indicator of an agency’s credibility lies in their capacity to establish realistic expectations. This includes disclosing the timeframe for results and accurately forecasting the outcomes they can deliver for you.

  1. Communication skills

Evaluating an agency’s communication skills is vita. This is because communication is always at the centre of digital marketing. How a company communicates can give you an idea of how your business needs can be met. Take a look at their website, blogs and social media to see how they interact with their users. 

  1. Innovation

When you are searching for an agency, you want to find a company that knows and understands the latest trends in the digital marketing world. Find out whether they integrate the latest technologies and digital marketing tools. 

  1. Team

Take the time to look through the agency’s website to gain insights into their team members and specialised skills. It’s important to recognise that behind every marketing strategy lies a dedicated team committed to crafting the solutions necessary to achieve your desired outcomes.

  1. Goals 

Ultimately, your decision will be determined by your business objectives and budget. The agency you choose should comprehend the most effective strategies aligned with your goals, ensuring they are feasible within your budget. A reputable digital agency may even encourage you to establish more precise goals tied to profitability and growth. 

To read more about how to choose a digital marketing agency, take a look at our insightful article, ‘12 Essential Questions to Ask a Digital Marketing Agency’

What’s To Come 

As we approached the end of 2023, we rolled out our ambitious five-year plan and company vision. By 2028, our aspiration is to emerge as one of the biggest and best digital marketing agencies in the UK. We aim to have 250+ clients at any one time and over 100 members of staff working on award-winning campaigns.

Get In Touch 

If you’d like to get in on award-worthy SEO and PPC campaigns, get in touch with our friendly team today! Take the first step towards success by scheduling a complimentary consultation to explore your specific needs and objectives. 

Let us guide you on the path to achieving your digital marketing goals.

Post by

Rachel Davies

Will Hitchmough


Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.

Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.

Chloe Robinson

Content Strategist Team Lead

With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.

Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.

Paul Pennington

SEO Account Director

Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.

Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.

Nadea van der Merwe

Head of Operations

Nadea joined Wildcat in 2021 and has since overhauled the way we work. She has a background in various administrative, operations and HR roles, which gave her the experience and skills needed to lead and organise a growing business. 

Outside of work, Nadea loves anything that keeps her active, but she especially enjoys hiking, camping and mountain biking.

Molly Sturgeon

SEO Account Manager

With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management. 

In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.

Libby Oldale

Senior PPC Account Manager

Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.

Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.

Jasmine Savery

SEO Team Leader

Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Team Leader. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.

In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.

Braden Godley

Senior PPC Executive

Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat. 

Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.

Jon Herdman

SEO Executive

After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online. 

Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music. 

Rachel Davies

SEO Executive

Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side. 

Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.

Carl Atterbury

PPC Team Leader

Carl joined Wildcat in 2023 with a wealth of experience in PPC. He has experience working with a wide range of clients, industries and budgets, from small local businesses all the way to international e-commerce businesses. Carl has a particular interest in strategic planning and forecasting. He is passionate about data analysis and creating sustainable long-term cross-channel strategies.

In his spare time, Carl enjoys keeping fit by lifting weights, bouldering and running. He’s also a keen musician, having played the double bass and bass guitar for 20 years.

Dariusz Baczyk

Team Lead & Technical SEO Account Manager

With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.

In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.

Jamie Stowe

SEO Account Manager

With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!

In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.

Andy Blanchard

SEO Executive

Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management. 

Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.

Siena Russell

Client Success Coordinator

Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond. 

Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.

Thea Chapman

Senior SEO Executive

Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go. 

Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening. 

Tom Brookes

PPC Executive

Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media. 

Outside of work, Tom enjoys staying active by going to the gym and hiking. He also loves travelling and motorbiking.

More blogs.

View all

May Digital Marketing Roundup: Latest Updates

May 21, 2024

SEO is an ever-changing landscape. With the ever-increasing prominence of AI in our field, how do SEOs find their place…

Jon Herdman

Knowledge Hub

Is It Better To Use “www” or Not for SEO?

April 29, 2024

For many that are setting up their first website, the question of whether they need to include “www” at the…

Jamie Stowe

Knowledge Hub
Technical SEO

Devising Your Marketing Plan For The Year Ahead

April 29, 2024

In any business sector, it’s crucial to develop an annual marketing plan that outlines your company’s specific goals and strategies.…

Rachel Davies

Knowledge Hub