SEO is essential for any company wishing to increase their search engine rankings online and is a well-known tool amongst marketing professionals, but if you’re new to the world of digital marketing you may be wondering what are the different types of SEO services and how do they help a business grow online.
So what are the different types of SEO? There are six main types of SEO available to help you rank higher on search engines: technical SEO, content SEO/On-Page SEO, off-site SEO, local SEO, eCommerce SEO, and mobile SEO.
Read on to learn more about the different SEO services and discover not only what they mean but how they can help your business grow online.
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There are many different types of SEO and, though all are targeting different areas, they all share the common aim in that their main goal is to increase web page rankings on search engines through optimisations that please both Google and the user.
Below, we’ve highlighted six main types of SEO. These are by no means the only SEO services available but these are the SEO services that we commonly utilise in our campaigns, and have found to be the most effective in helping websites rank higher.
Technical SEO is all about your website being easily accessible and optimising the technical aspects of the website to improve your search engine ranking. These ‘technical aspects’ include elements such as making your website easy to crawl and easy to navigate, making a website that loads faster to improve user experience, and signposting Google to important content on your website. One of the first things we do with a new campaign is conduct a number of SEO audits, including a Technical Site Audit.
Content SEO focuses on creating content for your website that helps your pages to rank higher on search engines. Creating content not only improves the user experience for your website but you can also utilise it to rank for your chosen keywords and search terms. The content you create has to be well-written, structured correctly, and unique and engaging enough to rank higher than competitors.
But it’s not just rankings we’re looking to improve with content. Content can also help you to gain the featured snippet right at the top of Google search results – above position 1 – helping to improve a brand’s visibility. Learn more about featured snippets in our recent blog.
Off-Site SEO refers to any tasks completed off of your own website to improve your search engine rankings, which is often linked to improving your authority. There is a range of tasks that can be completed outside of your website that Google takes into account when deciding your search engine rating, one of the key ones being your link profile. Industry professionals have revealed that backlinks are one of the best ways to rank highly on search engines, so creating PR campaigns, guest blogging and reaching out to gain potential backlinks is essential for effective off-site SEO.
Local SEO services are an SEO strategy that focuses on businesses that want to rank highly on search engines within a local area, e.g. a business that wants to rank well in Sheffield, South Yorkshire, or even the whole of Yorkshire, as opposed to ranking well nationwide. Local SEO is perfect for businesses that operate out of a specific area, it utilises several SEO tactics but they are tailored to only target local searches.
eCommerce SEO refers to using tactics to optimise websites that have an online store to help improve rankings and also to get your products in front of potential customers to help improve your conversion rates. eCommerce SEO includes a multitude of tactics to help you punch above your weight online and legitimately compete against the big players in your industry.
Mobile SEO is all about optimising your site for mobile users, in a world where over 15-16 billion mobile phones are in use around the world, mobile SEO services are becoming essential for all website owners. When optimising a website for mobile you are taking into account the page speed, web design, and overall structure to ensure that the user’s journey is high quality no matter the device they are using.
The SEO services that your website would benefit from depending on your business model, industry, and individual goals. However, some types of SEO that work well across the board include both technical and content SEO. These forms of SEO focus on the overall user experience and have a strong impact on rankings.
That being said, local SEO is a commonly used SEO service for businesses that operate within a specific area (e.g. a Physiotherapy clinic in Sheffield, or a Veterinary practice in Cheshire). Meanwhile, online stores would greatly benefit from eCommerce SEO and mobile SEO.
At Wildcat Digital, we work hard to create an SEO strategy that is 100% tailored to your business, your goals, and the industry in which you operate. We may not utilise all of the SEO services that we offer as they may not be relevant to your campaign, but rest assured that we’re using everything in our toolkit to help your site punch above its weight online.
Wildcat Digital’s team of SEO experts are here to fight in your corner, implementing a range of SEO services across your website to help grow your online presence, gain more traffic and rank higher on search engines. We have a track record of helping businesses reach their goals with SEO, but don’t just take our word for it – take a look at some of our recent case studies to learn more about what we can do.
Get in touch with us to receive a free consultation about how we can help your business with SEO, PPC and Paid Social.
Founder
Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.
Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.
Head of Growth
Rich joined us in May 2024 to head up our growth team. With years of experience helping other agencies to grow, Rich joins us at an exciting time as Wildcat is working on a five-year plan to become one of the biggest agencies in the UK.
Outside of work, Rich is a father to three children, which keeps him very busy! He’s also recently started running again to keep fit and loves a bit of DIY.
Head of Digital
Sarah joined Wildcat in January 2025, bringing over seven years of SEO expertise to the team. With a background in Fashion Communication and Promotion, she has worked both in-house and at agencies, covering a range of digital marketing specialisms before focusing on SEO.
Passionate about all things search, Sarah thrives on helping brands grow their online presence.
Outside of work, she enjoys walking her dog, running, and shopping for vintage clothing.
Office Manager
Amelia joined Wildcat Digital in January 2025, bringing extensive experience in HR, Health & Safety, Facilities Management and IT Support. Previously an Operations Manager at The University of Sheffield, she has a strong background in creating efficient and well-organized work environments.
Specialising in HR, Health & Safety, and Facilities Management, Amelia ensures the Wildcat Digital team has the resources and support needed to thrive. Whether managing office operations, maintaining compliance, or fostering a positive workplace culture, she keeps everything running smoothly.
Outside of work, Amelia loves trying new things, traveling, camping, and walking. She also enjoys socialising and exploring new places with friends and family. Her adventurous spirit and proactive approach make her a valued member of the team.
Client Success Coordinator
Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond.
Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.
SEO Account Director
Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.
Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.
Team Lead & Technical SEO Account Manager
With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.
In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.
Team Lead & Senior SEO Account Manager
With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management.
In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.
PPC Team Leader
Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.
Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.
Senior SEO Account Manager
With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!
In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.
SEO Account Manager
Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Account Manager. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.
In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.
SEO Account Manager
Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go.
Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening.
PPC Account Manager
Masilda joined the Wildcat team in October 2024 with over seven years of experience in digital marketing. She specialises in Google Ads, but is also certified in Google Analytics, YouTube Ads, Google Ads for Ecommerce and Apple Search Ads. She has extensive expertise in performance marketing, display advertising, online lead generation and market planning.
In her free time, Masilda likes staying active, cooking, trying new restaurants and exploring new places.
Senior PPC Executive
Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat.
Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.
Senior SEO Executive
After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online.
Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music.
Senior SEO Executive
Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side.
Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.
Senior SEO Executive
Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management.
Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.
Senior SEO Executive
Kezia joined us in July 2024 after completing a CIM Certificate in Digital Marketing and gaining experience in Content SEO at another Sheffield agency.
In her spare time, Kezia loves to get outdoors, bouldering, hiking and travelling.
Senior PPC Executive
Alex joined Wildcat Digital in December 2024 as a Senior PPC Executive, bringing a strong background in Paid Media, Paid Social, and Programmatic advertising. With a degree in Business & Marketing and Google Ads certifications, she has the expertise to craft high-performing campaigns that drive results.
Before joining Wildcat Digital, Alex worked at two leading agencies in Leeds, honing her skills across various digital advertising platforms. Her analytical mindset and strategic approach help businesses maximize their online presence and advertising budgets.
Outside of work, Alex enjoys spending time with her dog, Lola, and going on walks with her dog walking group. She’s also a keen footballer and loves playing five-a-side whenever she gets the chance. Her enthusiasm and team spirit make him a great addition to the Wildcat Digital team.
SEO Executive
Amy joined Wildcat in 2024 with a background in journalism, having worked as a News Editor and Editor-in-Chief at The Sheffield Tab. She is naturally interested in Content SEO and research, so will no doubt prove to be a content power-house.
In her spare time, Amy loves watching crime shows, listening to music and hanging out with her dog, Eddie!
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