September 5, 2023

What is Domain Authority and How can I Increase it?

A website’s domain authority score is one aspect used by search engines to determine where your website will rank on search engine results pages (SERPs). Improving it can be a lengthy process, but enlisting the support of an expert SEO agency is a step in the right direction. In this blog, we discuss the benefits of improving your domain authority score and how to go about doing it. 

So what is domain authority and how can you increase it? Domain authority is a number ranking from 1-100 that can impact where your website ranks in SERPs. An excellent domain authority score is anything above 80, however it would take a lot of time and improvements to achieve this, especially on newer websites. 

Read on to find out more about checking your domain authority score and the steps you can take to increase it. 

How Do You Improve Domain Authority?

Domain authority is a metric used in SEO to measure the likelihood of a website ranking in SERPs (Search Engine Results Pages). Although this is not the only factor that improves a website’s chance of ranking higher, it suggests that your website is trustworthy and provides relevant content to the initial search query. This means you should work on improving your domain authority in order to improve organic traffic, keyword rankings, and conversions. 


Building your backlink profile is one of the best ways to increase your domain’s authority. Starting with identifying your competition is the ideal place to start so you can determine why their site may have a higher domain authority. Using these competitors, you can complete an analysis of their backlinks and identify any that are also relevant to your business. This will give you a good idea of websites that are writing content that is relevant to your niche. 

Once you start to produce high quality content on your website, consider reaching out to these businesses asking for a collaboration and a link to your website. Make sure the content is the highest quality and as useful as it can be so more people want to link to it from their own website. 


If the pages on your website are not crawlable by search engines, they won’t appear in SERPs. This can significantly impact your domain authority. You can check to see if your pages are indexable and crawlable using Google Search Console. Likewise, if you want to learn more about what Google sees when it crawls your site, read our recent blog on the topic.

User Experience

Review your pages from a user experience perspective. If users are not spending a lot of time on your website without completing desired actions (such as converting), this may tell search engines that your site is not providing high quality content. 


Any content on your website will also contribute to your site’s overall domain authority. Ensure it is consistently high quality, includes keywords and it is relevant to your brand, services and products. Learn how to properly optimise content for SEO in our helpful blog.

An expert SEO can help you perform these steps towards improving your domain authority. However, remember that SEO is a long term process so it takes some time to see the desired results, especially if you have a newer website. 

How Can You Check Domain Authority Score?

There are tools available to help you check your domain authority score including SEMRush and Moz. These tools can also be used to help you check out your competitors authority score, backlink profile and the keywords they are targeting. 

These can be complicated and costly if you are not an SEO expert. However, SEO agencies like Wildcat Digital have subscriptions to such tools which we use to your benefit each and every day. If you’re not quite ready to invest in these tools yourself, an SEO agency could be a great option.

Why Should You Improve Domain Authority?

There are many benefits to improving your domain authority, including:

Working on improving your domain authority should become part of your standard SEO plan once you have completed higher priority tasks. Working with an SEO specialist to create and implement this plan can ensure you are focusing on your priorities, identifying the right opportunities for gaining backlinks, and correctly optimising your content. 

Contact Wildcat Digital to start your SEO journey.

Increase your Domain Authority with Wildcat Digital

Improving your domain authority can be a lengthy and difficult process. Our expert SEO team at Wildcat Digital expert can take away the hassle and make sure the right tailored plan is executed properly. Arrange a free consultation today, and we can start your SEO journey together. 

Post by

Em Briddon

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