February 20, 2024

What’s Happening in Digital Marketing? Your February Roundup

The digital marketing industry is continuously changing and improving. Whether it be Google algorithm updates or changes that incorporate AI, there is always something new. As an award-winning Digital Marketing Agency, we like to stay ahead of the game with updates. 

Therefore, we have created this useful February update with some of the most important updates in digital. Keep reading to find out more about the recent unconfirmed Google search ranking algorithm update as well as how AI is now being used to detect fake reviews faster. 

Unconfirmed Google Search Ranking Algorithm Suspected – February 14th

Once again, SEO experts have noticed signs of a new unconfirmed Google search ranking algorithm update. Professionals within the industry have recognised volatility in rankings on tracking tools such as SEMRush and AHRefs. Take a look below at the volatility we have noticed on tracking tools.

In the images above you can clearly see a spike in SERP (Search Engine Results Page) volatility which suggests Google are making changes to the Algorithm ranking factors. When a confirmed or unconfirmed Algorithm update takes place, it is quite normal to experience an intense period of fluctuations before rankings settle again. 

If you notice that your website traffic or keyword rankings have taken a hit during a suspected Google algorithm update, it could be time to refresh yourself on Google ranking factors. Take a read of our informative blog that highlights the most important Google ranking factors and how they affect SEO by clicking here. 

Read more: https://www.seroundtable.com/

Fake Reviews Detected Faster By Google Due to AI

170 million fake reviews have been identified and taken offline thanks to the use of AI technology. Google has explained how the new algorithm is supported by AI to recognise patterns of suspicious reviews including those that have been duplicated across multiple profiles and platforms. 

This is proving beneficial to small businesses that have been negatively impacted by fraudulent reviews. Fraudulent reviews can seriously harm the reputation of SMEs therefore knowing that Google is actively tackling this issue is providing peace of mind. 

In addition to this, the accuracy of how well Google identifies fake reviews has increased by 45% compared to 2023. This means that users can feel more confident in business when choosing to use their services or products because they know the reviews are genuine. 

Read more: https://www.searchenginejournal.com/google-uses-ai-to-detect-fake-online-reviews-faster/508093/

Pinterest Joins Google in Ads Partnership

In the world of Paid Media, Google announced that they have formed a Google Ads partnership with Pinterest. This is significant to brands running campaigns because it allows them to interact with an active, high-value customer base that has the potential for a high return on investment. Not only that, it will also help them broaden their reach due to Pinterest having 482 million users worldwide. 

The partnership has been active for a couple of weeks and has already proven successful. Executives are expecting this partnership will be a catalyst for increasing the average revenue per user in international markets. 

Read More: https://searchengineland.com/pinterest-ad-partnership-google-437390

New Demand Gen Function Involving Product Feeds

There has also been a change to Demand Gen campaigns which should ultimately lead to users viewing more ads that are related to their interests and search history. Prior to this update, Demand Gen campaigns were only image or video, but now you can have a product feed which allows you to display your inventory. This in turn will help with brand awareness and potentially more conversions which is a positive for brands running campaigns. 

Read more: https://www.linkedin.com/in/maximilian-vom-eyser/recent-activity/all/

Resources We’ve Found Useful This Month

As an agency we use SEMrush as a tracking tool on a daily basis. We also refer to them for useful information. Click to read their informative blog on redirects and best practices

Analytics Mania also have a very informative blog that details exactly which contact form tracking method you should use as well as which tags and triggers to use. Take a read to find out more.

Advanced Web Ranking is also a tool we use for our campaigns. Click to read more about how entities are shaping the SERPs including how entities help your content and how it impacts SEO.

Interested in PR? Click to read a detailed guide on the recipe for the perfect press release including the key steps involved.

Elevate Your Digital Campaigns with Wildcat Digital

Wildcat Digital has a wide team of experienced digital marketers and we deliver services including SEO, PPC, Paid Media and Website Builds. We actively monitor and seek out updates in the digital marketing industry to ensure our campaigns are to a high standard. Take the pressure off yourself by trusting us experts to keep your campaigns up-to-date. 

Contact us today to discuss your digital goals and discover how we can help you punch above your weight online. 

Post by

Molly Sturgeon

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