Hi-Point Access came to Wildcat Digital after making a large investment with a well-known national print and digital marketing agency, but receiving minimal return on their investment. By moving to Wildcat Digital, Hi Point saved thousands of pounds, yet tripled their conversions with our lean approach to digital marketing.
What we did
With little knowledge of the digital marketing arena, and minimal reporting or account manager communication, Hi-Point didn’t know what they were paying for, or what a good return on their investment would even be. As such, they found themselves paying a great sum of money each month, only to lose trust in their agency after gaining no tangible results throughout the course of their campaign.
Hi-Point reached out to Wildcat Digital for a solution. Our expert team put together a 360 degree strategy that included a new website with improved functionality, an SEO strategy targeting high volume, high importance keywords within Hi-Point’s local area, and a Google Ads campaign that converted at scale, all for a fraction of the cost of their previous agency.
Wildcat Digital’s way of working gave Hi-Point a clear understanding of what we were doing (and why we were doing it). Plus, with a dedicated account manager and transparent monthly reports, we gave control back to Hi-Point, helping them to see a clear return on their investment with us, month on month.
Hi-Point’s old website was outdated with poor user experience and lagged behind competitors. What’s more, the site was built on a rigid custom CMS that meant they couldn’t make the majority of changes themselves. Wildcat Digital migrated the website to WordPress, gave it a clean look and feel, and placed conversions at the forefront of the design.
Wildcat’s methodical SEO strategy led to the majority of Hi-Point’s high-volume relevant keywords to rank consistently within the top 10, as well as a current* number 1 ranking for their most important keyword, Sheffield Scaffolding. This improvement in search rankings across the board has led to a huge increase in conversions for Hi-Point and a clear return on investment.
Wildcat’s Google Ad’s strategy for Hi-Point has, over the course of the campaign, saved them £80 per lead in comparison to statistics from their previous agency. With the same budget, our team helped to increase conversions by 150%, as well as improving ad quality, performance and best practices.
At Wildcat Digital, we work in a transparent, methodical, and ethical manner. We won’t take your money if we don’t think that we can make a difference to your website, and we offer an open, honest line of communication with a dedicated account manager throughout your campaign with us so that you understand exactly what we’re doing, why we’re doing it, and how this offers a clear return on your investment.
Book a free consultation with us today to learn more about our digital marketing services and our ROI-driven approach to pricing.Arrange a Consultation