Wildcat improved Centric HR’s website structure by removing various unnecessary location pages that we believed were causing rankings problems. Doing this has resulted in an improvement of location-based rankings and organic traffic.

• Removed irrelevant location pages such as London, Manchester and Leeds, but kept the Birmingham, and Staffordshire pages which they wanted to rank for
• Optimised the homepage for Staffordshire keywords
• Added organisation schema to the homepage
• Optimised Google My Business profile as they previously weren’t appearing when people searched Centric HR in Google

The majority of Centric HR’s improvements to traffic has come from blog content, however when you compare that to non-blog traffic, there is an obvious correlation between them.

Blog traffic increased by 788% and service page traffic increased by 147.5% within the first 12 months of the campaign, likely due to an increase in overall domain authority as a result of the addition of high quality blog content.

A key CTA on the Centric HR website reported an 80% conversion rate when users actually made an enquiry, however, they were struggling to get users that far. Wildcat came in and optimised the site for conversions, adding CTA buttons throughout and adding conversion tracking which allowed us to understand how visitors used the site. In time, this led to a significant increase in enquiries and therefore conversions.