Content Optimisation

We began by optimising existing pages based on keyword research and new keyword opportunities such as:

Shipping from Pakistan to UK

Container haulage Felixstowe

Shipping container to Saudi Arabia

Content Creation

To further target these new keyword goals and opportunities, we set about creating a number of new pages. These included freight routes and freight types.

This strategy has not only improved keyword rankings and organic traffic, but has also helped to achieve improved conversion rates.

Technical Improvements

We began by fixing a range of technical issues that hindered the performance of the site.  This included:

Site speed improvements

Redirects/fixing broken links and 404 errors

Indexing

Metadata improvements

Results

  • At the start of their campaign in February 2022, Messiah Freight ranked for just 6 keywords. In March 2023 they ranked for 287 keywords, a 4683% increase.
  • Of these 287 keywords, approximately 20% are ranking on the second page or higher.
  • As a result of creating new content around freight routes and types, conversions increased by 8800%. The website went from receiving 0 conversions to consistently achieving around 50 per month.

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Phil Hudson
Ayce Solutions

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Plumlife

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The Early Teacher

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Jarvale Construction

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Laura Johnson

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HSEDocs

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NetCov

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Human Hub

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DrinkWell

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Fourth Wall

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Beach Art Glass

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Home Crowd Properties

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Mens Minds Matter

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Wall Nuts

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Crest Surveyors

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DotFilms

Cargo ships docked at port

Messiah Freight

Messiah Freight is an experienced shipping and logistics company providing cross-border shipping options for business around the world. From air freight, sea freight, land freight and more, Messiah Freight is the go-to trusted logistics provider.