SEO for Builders

Typically, word of mouth and customer referrals can work well for builders. But if you’ve started seeing a drop off in enquiries, or maybe your competitors seem to be snagging the top spots for searches you want to be showing up for, it could be time to look at improving the SEO of your website.

Here at Wildcat Digital, we are SEO experts who will create an SEO strategy tailored specifically to your business.

If you’re looking for SEO for builders, SEO for home builders, or even SEO for builders’ merchants, reach out to see how we can help your business.

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black and white image of scaffolding against a wall

Why is SEO for Builders Important?

SEO is an important tool for any business if you want to create additional revenue streams. For businesses such as builders that may use word of mouth as their main source of sales, SEO can truly boost their efforts. You don’t even need to invest too much money, time and resources to gain the following results:

Increased visibility within Google rankings

Appear in Large Language Models (LLMs) such as ChatGPT and AI overviews.

Increased traffic and website engagement

With the above results, you can: increase your leads, raise your company profile and authority, drive new sales, and increase your revenue.

Tailored SEO for Builders

SEO has a huge bunch of strategies that can work for builders. However, not all of them will be relevant to your business and the results you seek. For example, your focus might be to gain more local leads over nationwide, or maybe you want to ensure you’re targeting the right customers, such as industrial projects, not commercial ones.

At Wildcat Digital, we make it our mission to tailor your SEO campaign to your industry and specific goals to ensure you achieve meaningful results.

Our SEO experts will audit your website and industry landscape before any plan or recommendations are made. This way of working will help your business to punch above its weight online.

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Our SEO Services for Construction Companies

SEO services can improve your online visibility and the way customers interact with your website. You can showcase your skills and craftsmanship through a range of high-quality images and a dedicated project page, or demonstrate your knowledge and expertise using an advice centre filled with useful and keyword-rich content.

We recommend the SEO services below specifically for builders and contractors.

Technical SEO

Technical SEO is vital for improving the health of your website. Improving your core web vitals can reduce bounce rate due to slow-loading pages and a hard-to-navigate site. The easier your site is to follow, with quick and simple call-to-action buttons, the more chances someone will reach out and/or request a quote.

On-Page/Content SEO

We have a content team that has extensive experience in writing informative SEO content for a wide range of industries and services. By having detailed, keyword-rich content on your site that is not only useful but specific to your industry and services, search engines know exactly what your site is about and rank you accordingly.

Mobile SEO

With so many consumers now using mobile devices for search, it’s important to ensure your website is optimised for mobile. Touch-friendly buttons, size-optimised pages, and content that fits on the smaller screens are all important to keeping customers on your site when they visit it through a mobile device.

Local SEO

Most builders and homebuilders tend to operate within their local area. That’s where local SEO comes in, allowing you to target location-specific terms that your ideal customers are searching for in your area. We will optimise your Google Business Profile and even create location pages so that your business starts to rank in location-based searches such as ‘builders near me’.

Digital PR

A digital PR strategy can help increase your online presence and get your message out to the right people in the right places. This will simultaneously improve your SEO efforts, too. This is also one way to build trust that you can utilise when trying to score high-paying clients, and the press release can work as some form of a referral.

What our Clients Think

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Annie Buckley
Fourth Wall

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

Wildcat Digital are great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Sheffield Window Centre

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

SEO For Builders With Wildcat Digital

If you want to boost your website with SEO, it’s time to enlist the specialist help of an experienced SEO agency like Wildcat Digital. We will help to grow your online presence and start to punch above your weight online, no matter your SEO goals. Find out more about our SEO services today, or contact us to arrange a free consultation.

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SEO For Builders And Contractors FAQs

Is SEO For Builders Worth It?

Just like SEO for construction companies, SEO for builders is important, too. If you want to get yourself seen online by the right people in the right places, SEO can help you to do that. When done correctly, it can improve your search result rankings and increase your conversions, resulting in a larger pool of potential customers. More customers equals more deals secured.

How Long Does SEO Take To Show Results?

There is no one answer to this question. A construction company who have been in the business for a while and already has a decent website with strong rankings could see results within the first few months. Whereas a smaller company might need more work on their website, which can take time to improve its SEO.

In short, SEO is a long-term investment that can provide gradual improvements, even months after the SEO plan you created has been completed.

Do I Need Local SEO As A Builder?

Most builders and contractors tend to service the area around them rather than trying to go nationwide. For this reason, focusing your SEO efforts on local SEO makes more sense. This way, you won’t be wasting budget trying to reach people who are outside of the area which you serve.

Do I Need A Website As A Builder?

Yes. If you want to be easily found online by potential customers when they are searching for the services you offer, then you’re going to need a website. What’s more, your website needs to be mobile-friendly too, as most consumers use this device to search on the go.

What is SEO for Builders?

Search engine optimisation (SEO) is the practice of making your website more visible on search engines such as Google when potential customers are looking for your services. If you aren’t online, consumers might not be aware of you.