SEO for Building Materials Retailers

As a building materials retailer (AKA builders’ merchant), you may have found yourself losing footfall and trade enquiries to larger competitors. This doesn’t reflect the quality or standards of your business, but rather the lack of SEO. 

Wildcat Digital is committed to helping businesses like yours gain online visibility. So, whether you run a local builders’ merchant, trade counter, or you’re an online supplier, reach out to our team or arrange a free consultation to see how we can help you.

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Why is SEO for Building Materials Retailers Important?

Relying on word of mouth or repeat custom for your business may be working, but if you don’t have a strong online presence, you will fail to show in the search results, and customers won’t be able to find you when checking for things like stock availability or price comparisons.  With SEO, you can:

  • Increase your business’s visibility within Google rankings
  • Appear in Large Language Models (LLMs) such as ChatGPT and AI overviews.
  • Increase your website  traffic and engagement


In turn, this can:  increase your leads, raise your company profile and authority, drive new sales, and increase your revenue.

Tailored SEO for Building Materials Retailers

SEO for building materials retailers is not a one-size-fits-all approach. Where one strategy may be perfect for a specialist supplier for materials such as timber and roofing, it might not work as well for retail showrooms. That’s why we do a full industry landscape alongside a site audit before we suggest any recommendations. 

We make it our priority to tailor every SEO campaign to the specific needs and goals of your business. This is a vital step for gaining the right, meaningful results.

It’s no secret that most people search online before making a decision or purchase. In fact, 76% of customers research online before deciding to contact the business or visit a physical store. Proving that it’s important to ensure your business is online and visible.

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Building Materials SEO Services

SEO services can cover a range of things to improve your online visibility, as well as how customers interact with your site. For example, product category pages are great for suppliers who offer multiple products, while improving site structure to benefit both the customer and search engines, as they’ll be able to navigate your site with ease. Likewise, optimising your Google Business Profile can increase the trust signals between your business and Google, resulting in increased visibility.

Below, we have listed our suggested SEO services that we think would benefit building materials retailers and suppliers.

Technical SEO

Technical SEO can sometimes be difficult to wrap your head around. But that’s why our experienced team at Wildcat Digital will take the lead and cover everything for you. We will fix and optimise things like large product inventories, utilising filters and/or categories to ensure ease of use from a customer and search engine perspective.

On-Page/Content SEO

We have a team of SEO experts who have vast experience in writing specialist content for a range of industries and services alike. They will create optimised and trade-focused content that will increase domain authority and signal trustworthiness to search engines, so that your site’s visibility increases. The more visible you are, the more clicks your website will gain.

Mobile SEO

Optimising your site for mobile SEO is another important step in helping your business be found online. It’s a ranking factor for general SEO, but also ensures that people can navigate your site as easily as they would using a desktop. If your site is mobile-friendly, people tend to stick around longer and make those all-important decisions, like a purchase or quote request.

Local SEO

Local SEO is especially important if you have a physical place of business. We will update (create one if need be) and optimise your Google Business Profile to increase local visibility and outrank competitors in Google Maps. The easier you are to find in local searches, the more likely people will visit your store/website/give you a call.

Digital PR

A digital PR strategy can help increase your online presence, get your message to the right people in the right places, and simultaneously improve your SEO efforts. For example, a customer might come across your business in a piece of PR content from a source that they trust. Due to this, subconsciously, they will trust your business too.

What our Clients Think

Wildcat Digital are great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Sheffield Window Centre

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Annie Buckley
Fourth Wall

SEO For Building Materials Retailers With Wildcat Digital

Here at Wildcat Digital, we have the tools and expertise to help your business improve its online presence and punch above its weight online. We are an SEO agency that will listen to your business needs and goals to create an SEO campaign tailored specifically to you.

To find out more about how we can help you grow online, reach out today or request a free consultation.

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SEO For Building Material Retailers FAQs

How Long Does SEO Take To Show Results?

There is no one answer to this question. A construction company who have been in the business for a while and already has a decent website with strong rankings could see results within the first few months. Whereas a smaller company might need more work on their website, which can take time to improve its SEO.

In short, SEO is a long-term investment that can provide gradual improvements, even months after the SEO plan you created has been completed.

Do I Need A Website For My Building Materials Business?

The short answer is yes. If you want to be found online by the right people (the ones who are actively searching for your services), then you’re going to need a website. Having a strong website can open up a pool of untapped potential by boosting your online presence and ensuring you show up in the search results when people are researching online. It’s important to ensure that not only is your website informative, but it is mobile-friendly too! This will further improve your SEO and allow mobile users to find you with ease.

Do Building Material Retailers Need Local SEO?

If your goal is to boost your SEO efforts in certain areas, then local SEO might be the answer. Rather than focusing time and money on locations where you do not supply your services, local SEO will focus on the ones you do. Investing in local SEO can improve your chances of showing up for searches such as “Building Materials in [my area]”.

What Is SEO For Building Materials Retailers?

Search engine optimisation (SEO) is the practice of making your website more visible on search engines, such as Google, when potential customers are looking for your services. If you aren’t online, consumers might not be aware of you. For example, you may want to rank in the top positions for searches such as “Building materials retailers”, or “Building materials suppliers in [your area]”. SEO will help you to achieve this.