SEO for Hardware Retailers

If you’re a hardware retailer who relies on word-of-mouth marketing for your business, you might have noticed a decline in leads or that your competitors are taking off. This isn’t a reflection on your business, but rather a reflection on your lack of or poor SEO. If you’re not visible in online searches, new customers won’t know you exist when searching for things like “local power tool shop”.

Wildcat Digital are an SEO agency who specialise in getting businesses like yours seen online by the right people.

If you want to know how we can help hardware stores with their SEO, get in touch.

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Why is SEO for Hardware Retailers Important?

If you want to get seen online by the right people, then you need to improve your search engine optimisation. Although word of mouth might be working for your business, you could also be missing out on a pool of people who are searching for your services online but can’t find you. With SEO, you can:

Increase your business’s visibility within Google rankings
Appear in Large Language Models (LLMs) such as ChatGPT and AI overviews.
Increase your website traffic and engagement

In turn, this can: increase your leads, raise your company profile and authority, drive new sales, and increase your revenue.

As most people search online before they make a decision to make a purchase, you want to ensure you’re showing in the search results at this stage.

Tailored SEO for Hardware Retailers

When it comes to SEO, what might work for your hardware store might not work for your competitors. For example, you may want to focus on optimising your site to gain more online sales, whereas they might focus on boosting their local SEO to drive more foot traffic. That’s why it’s important to find an SEO agency that knows your business model inside and out.

Wildcat Digital will tailor the SEO campaign to the specific needs and goals of your business, ensuring meaningful results that you want to see.

Our SEO experts will audit your website and industry landscape before any plan or recommendations are made. This way of working will help your hardware store business punch above its weight online.

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Our SEO Services for Hardware Retailers

Many SEO services will improve your online visibility and the way customers find and interact with your website. Things such as using product schema markup so that search engines know exactly what offer will increase your chances of appearing in rich snippets that show at the top of results pages. Or optimising your site and Google Business Profile to target location-specific keywords will increase your local visibility.

Below, we’ve listed our suggested SEO services that we think would benefit Hardware Retailers.

Technical SEO

Technical SEO improves the overall health of your website. It can help your site load faster, index your pages correctly, and make your site easy to navigate by search engines and customers. The easier your site is to understand, the more SERPs will prioritise showing it in results, and the more customers will see it.

On-Page/Content SEO

Content SEO is one of the main ways you prove to SERPs that you’re an expert in your field. By using high-intent keywords throughout your site that are specific to your niches and what you offer, you’ll attract the right audience and show up in the search results when people are searching for things like your products and services.

Mobile SEO

If your site is not optimised for mobile, and therefore does not load and function correctly, you could be missing out on potential customers. This is especially important when you have customers who will likely do quick price checks and place orders via their mobile devices.

Local SEO

Local SEO is where we will optimise things such as your Google Business Profile to improve your listing and Google Maps SEO for hardware stores. With local SEO, you can target local customers and drive foot traffic and online sales from people in your area by showing up for queries such as “Hardware stores near me”.

Digital PR

A digital PR strategy can get your message to the right people in the right places, and simultaneously improve your SEO efforts. For example, being featured in an article about DIY projects or improvements can introduce your store to customers who are already interested in your products. These are the people you want to reach as they’re more likely to convert.

What our Clients Think

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Annie Buckley
Fourth Wall

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

Wildcat Digital are great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Sheffield Window Centre

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

SEO For Hardware Retailers With Wildcat Digital

Wildcat Digital is an SEO agency that listens to your business needs and goals and creates an SEO campaign tailored specifically to you. We have years of experience in SEO, which we have developed over the years to help Hardware Retailers like you begin to punch above their weight online.

To find out more about how we can help you grow online, reach out today or request a free consultation.

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SEO For Hardware Retailers FAQs

How Long Does SEO Take To Show Results?

There is no one answer to this question. A construction company who have been in the business for a while and already has a decent website with strong rankings could see results within the first few months. Whereas a smaller company might need more work on their website, which can take time to improve its SEO.

In short, SEO is a long-term investment that can provide gradual improvements, even months after the SEO plan you created has been completed.

Does a Hardware Retailer Need A Website?

Absolutely. If you want to reach customers who are searching for your products online and you want to make sales online, you’ll need a website. Without a website, you’ll be relying on word-of-mouth marketing and hoping that people will stumble across your physical store.

Do I Need Local SEO or Regular SEO As a Hardware Retailer?

The answer will depend on your goals. However, if you have a physical place of business and you’d prefer to drive foot traffic to your store, then local SEO would be the better choice. With local SEO, you can optimise your Google Business Profile, your website, and your content so that customers and SERPs know exactly where you are located. This will also ensure that you show in results for your area, such as “Hardware retailers in X”.

Does a Hardware Retailer Need a Google Business Profile?

Yes. If you want to be viewed as a trusted business, the first step is to have a Google Business Profile. Here, you’ll be able to place your location, opening times, reviews, and other vital information that customers rely on before they make a decision to purchase or request a quote. A Google Business Profile is one of the best ways to build customer trust and target your specific service area.

What Is SEO For Hardware Retailers?

With SEO, you can improve the online visibility of your hardware store. This allows potential customers to find you when searching for services online. If you already have a website but you aren’t showing up in the SERPs for your key search terms, customers won’t be able to find you. SEO will help with this, ensuring you’re seen by the right people in the right places.