SEO for Roofers

As a Roofer, you may rely on word of mouth for most of your business. But if you’re looking to dominate the local ‘near me’ searches, or want to reach as many potential customers as your competitors seem to do, it might be time to look into SEO.

Our team of SEO experts at Wildcat Digital create tailored SEO strategies specific to your business. The lack of website clicks you might be experiencing isn’t because your business is poor; it’s because your SEO isn’t doing its job.

If you’re looking for an SEO company for roofers, take a look at how we can help your business.

Image of roofing contractor

Why is SEO for Roofers Important?

No matter the business, SEO is an important tool to utilise. When done correctly, it can create additional revenue streams for your business. This is especially important for businesses such as roofers that tend to use traditional word-of-mouth marketing for most of their leads. You don’t need to break the bank either. With a small investment of money, time, and resources, your business can:

  • See an increase in visibility within Google rankings
  • Appear in Large Language Models (LLMs) such as ChatGPT and AI overviews.
  • See increased traffic and website engagement


With these benefits, you can: increase your leads, raise your company profile and authority, drive new sales, and increase your revenue.

Roof tiles on incomplete roof

Tailored SEO for Roofing Contractors

When it comes to SEO, not every strategy is the right fit for your business. If you service multiple areas and are looking to capitalise on that by creating location-specific pages on your website, then local SEO is the one for you. On the other hand, if you have a large site with numerous pages and links, but none of them are indexed properly, it’s time to look at technical SEO.

At Wildcat Digital, we make it our mission to tailor your SEO campaign to your industry and specific goals to ensure you achieve meaningful results.

Our SEO experts will audit your website and industry landscape before any plan or recommendations are made. This way of working will help your business to punch above its weight online.

Arrange A Free Consultation

Our SEO Services for Construction Companies

SEO is vital for improving the online visibility of your website as well as how your customers interact with it. Things such as dedicated services pages, in-depth advice centres, and a clean, logical site structure are all benefits SEO can offer your roofing business. However, not all strategies will offer what you’re looking to achieve.

Below are a few aspects of SEO that are common across the board. When it comes to SEO for roofers, we suggest looking at the following services.

Technical SEO

With technical SEO, you can implement things such as structured data (schema markup), aka Google’s language, to help search engines understand exactly what your business offers. If it’s easy for search engines to ‘read’ your website and understand what you offer,  this increases the visibility of your site, which can lead to potential new business.

On-Page/Content SEO

We have a team of content specialists who have ample experience in writing informative SEO content for a range of industries and services, including roofers. They use this knowledge to create expert content, such as advice centres and service landing pages, that help increase your website’s visibility through search rankings and the use of industry-specific key terms to showcase your roofing expertise.

Mobile SEO

Mobile SEO is an important ranking factor for SEO that has increased as more and more consumers use mobile devices to make quick searches. On top of this, it’s important to make sure your site and content are optimised for small screens so mobile users can benefit from it too. If you want to make it easier for your customers to find you and use your site on the go, mobile SEO is vital.

Local SEO

Local SEO for roofers can be extremely important if you are looking to dominate local searches and appear above your competitors. We will optimise or create your Google Business Profile, and if you service multiple areas, even create location-specific landing pages for these. This will create signals that search engines pick up on, so you can start showing in local searches and even on map results.

Digital PR

Digital PR is useful when you want to get your message out to the right people in the right places. When done correctly, it can increase your online presence and simultaneously improve your SEO efforts, too. Think about it, if you see a publication you trust the opinion of mentioned another business, you’re more likely to trust that business too. This can be a great way to win high-paying clients and contracts.

What our Clients Think

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Annie Buckley
Fourth Wall

Wildcat Digital are great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Sheffield Window Centre

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

SEO For Roofers With Wildcat Digital

With the help of an experienced SEO agency like Wildcat Digital, SEO can feel like a walk in the park. We will focus our efforts on growing your online presence and helping your business to punch above its weight online. With this, you will start seeing true, meaningful results that you can benefit from. Arrange a free consultation with our team or contact us to find out more about our SEO services for roofers.

Arrange a Free Consultation

SEO For Builders And Contractors FAQs

Do I Need A Website As A Roofer?

Having a website is the first step to being found online. No matter the business, if you aren’t online, customers won’t be able to find you. You want to be there when consumers search for your services, and the best way to do this is to have a strong website.

Do I Need Local SEO Or Nationwide SEO?

If your business only operates in a certain area and you know you don’t have plans to branch any further out, then local SEO is the one you should opt for. This will save your time, money, and resources, focusing your efforts on areas you don’t service. However, if your business operates nationwide, you should target all the areas you want to reach.

How Long Does SEO Take To Show Results?

There is no one answer to this question. A construction company who have been in the business for a while and already has a decent website with strong rankings could see results within the first few months. Whereas a smaller company might need more work on their website, which can take time to improve its SEO.

In short, SEO is a long-term investment that can provide gradual improvements, even months after the SEO plan you created has been completed.

What Is SEO For Roofers?

Search engine optimisation (SEO) is the practice of making your website more visible on search engines such as Google when potential customers are looking for your services. If you aren’t online, consumers might not be aware of you.

What SEO Services Do You Offer Roofers?

The SEO services we offer to roofers and roofing contractors all depend on what their goals are and how we think we can best improve their online presence. However, we typically offer services such as:

  • Technical SEO
  • On-page SEO
  • Mobile SEO
  • Local SEO
  • Digital PR
  • AI SEO services

 

What Type Of SEO Do I Need?

The type of SEO you need will all depend on your end goals. For example, if you only want to build your online presence in one certain area, then local SEO should be your primary focus. An experienced SEO agency like Wildcat Digital will be able to assess your needs and create an SEO strategy that is tailored to your business and goals.