PPC Knowledge Base

At Wildcat Digital, transparency is important to us. We also understand the importance of providing answers and educating customers. This is why our PPC experts have spent time answering real questions we’ve received over the years from genuine clients and prospects.

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Does PPC Deliver Instant Results?

PPC can theoretically bring in results as soon as you hit publish and the ads begin to serve in the auctions, however, there are multiple factors to consider that can limit performance such as your budget, chosen keywords and competitors within the industry.

Learn more in our dedicated blog.

What is Click-Through-Rate in PPC?

Click-through rate (CTR) is a crucial and integral part of any form of Pay-Per Click marketing. CTR allows us to measure how well our keywords, ad copy and campaigns are performing, and is determined by the number of clicks your ad receives then divided by the number of times the ad has been shown.

Learn more by reading our detailed blog.

Do Google Ads Work for Therapists?

Google Ads should work well for therapists. If you search a relevant keyword you should see that such ads are already appearing. If other therapy clinics are taking part in the ad auctions for therapy keywords, then it’s likely working well for them and there’s no reason why it shouldn’t work for you.

Learn more about how Google Ads can help with your marketing efforts by reading our detailed blog.

PPC FAQs