Knowledge Base

Got a question about digital marketing or how agencies work? Learn more below as we demystify the digital marketing industry one question at a time.


Get the answers to all your digital marketing questions below. Select the appropriate category to find relevant FAQs and in-depth articles.


Click here for answers to all of your burning questions related to SEO.


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Our Most Frequently Asked Questions

There’s a few questions we get asked quite a lot by our existing clients and prospective clients. Here are the most common.

If I Write Blogs Myself Do I Need an SEO Agency?

If you write blogs yourself it’s still recommended to hire an SEO agency that can create a strong strategy and properly optimise your content. SEO agencies will also ensure good user experience and check that technical health of your website is in order so that you don’t get penalised by search engines and hurt your site’s ranking ability.

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What Happens If You Stop Doing SEO On Your Website?

If you stop doing SEO on your website, you won’t see an instant drop in results. However, over the coming weeks and months, you may lose rankings, which would stop you from reaching as many users online. If you lose traffic to your site, your sales and leads will likely be impacted, which in turn will lead to less revenue for your business.

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How Many Blogs Do You Need to Write for Your Website?

Aim to initially create around 20-30 blogs. This will help to improve your website’s domain authority and get your SEO moving in the right direction. From here, it’s a good idea to continue posting blogs regularly (once or twice a month) to keep your site up to date. To be effective, these blogs should be structured for SEO, target relevant keywords and queries and include internal links, especially where your competition has high domain authorities.

Learn more about this in our in-depth blog.

How Does the SEO Content Process Work?

The SEO content process starts with keyword research, mapping and strategy before a clear roadmap is created. From here, individual pieces of work are created using this information alongside thorough research. The work is then internally proofread and quality checked twice before being sent to the client for approval. Finally, once any amendments have been made, the content is uploaded and regularly reviewed.

Learn more in our detailed blog

Is it Worth Targeting Keywords With Low Volume?

It is worth targeting keywords with lower search volumes as it will allow your business to dominate in low-competition areas that are actually relevant to your business. Additionally, high volume keywords are often very difficult to rank for. Therefore, targeting lower volume keywords may be particularly beneficial for newer websites and those with lower domain authorities.

Learn more about this in our blog, Is It Worth Targeting Keywords With Low Volume? 

How Can I Rank Better in My Local Area?

To rank better in your local area you will need to pay special attention to your SEO basics: Google Business Profile, structured data annotations, local citations and backlink profile.

Learn more about this in our dedicated blog.

What is Black Hat SEO?

Black hat SEO uses unethical techniques in an attempt to generate more traffic. Examples of Black hat SEO methods include keyword stuffing, buying backlinks, and hiding content. Instead of earning a position on a search engine by implementing correct SEO strategies, Black Hat SEO makes use of improper methods. It is essentially being impatient and not putting in the effort to get where you want to be.

Learn more about Black Hat SEO in our detailed blog.

Is Digital PR and SEO the Same Thing?

SEO and PR may have similar goals in driving traffic and brand awareness. But, they have have very different strategies. SEO focuses on getting web pages to rank highly on search engines. Meanwhile, PR focuses on increasing brand awareness and perception.


Learn more about the relationship between SEO and PR in our dedicated blog.

How Many Backlinks Do I Need to Rank

You should aim for quality backlinks rather than quantity. The industry you operate in will determine what backlinks are necessary for you to stand out against competitors. For example, healthcare or finance related content will need more backlinks to rank well than content about hair and beauty.


Learn more about this in our dedicated blog.

Is AI content bad for SEO?

No. Google states that it does not care how content is generated, but rather on the quality of the content, and how it measures up against their E-E-A-T guidelines. Of course, if you’re churning out one AI article after another, without fact-checking or proofreading first, then it is likely that you’ll get penalised. However, if you do review and add your own touch to AI-generated content, then it is likely that your content will be beneficial to users and therefore benefit your website rankings.

Learn more in our dedicated blog, Is AI content bad for SEO? 

What is a Google Penalty?

A Google penalty is essentially a punishment that Google gives to websites that do things it doesn’t like, such as using Black hat SEO tactics to improve their rankings. These penalties can make a website’s ranking in Google SERPs (search engine result pages) drop significantly.

Learn more about Google penalties and how to recover from one in our detailed blog.

What is Crawling and Indexing in SEO?

Crawling in SEO refers to the process undertaken by search engines to find the pages on your website. It literally crawls the web from link to link (which is why internal linking is so important!) and indexes the pages it finds.

Indexing in SEO refers to a huge database (or index) of each and every page that a search engine has crawled. If your page isn’t indexed, it cannot be found on search engines.

Learn more about crawling and indexing in our dedicated blog.

What is Domain Authority and How Do You Improve it?

Domain authority is a number ranking from 1-100 that can impact where your website ranks on search engine results pages. An excellent domain authority score is anything above 80, however it would take a lot of time and improvements to achieve this, especially on newer websites.

Learn more about domain authority and methods to improve it in our dedicated blog.

What Is The Difference Between On-Site And Off-Site SEO?

The difference between on-site and off-site SEO is that on-site is completely within your control but off-site is not. On-site SEO refers to the optimisation of your website through keywords, quality content, title tags, H1s, meta descriptions and more. Off-site SEO refers to the efforts on other platforms to refer back to your content such as backlinks, digital PR and local SEO.

Learn more in our dedicated blog.