Redirects in general can be a confusing topic, knowing when to use one and why is key. There are a few different types of redirect you can use for different situations. Here we take a look at 302 redirects and how to use these effectively. So, when should you use a 302 redirect?
If you are wanting to send your users to a different URL from one that is indexed on your website, but only temporarily, then a 302 redirect is what you should use. These can be useful for seasonal pages, website changes and updates and user testing.
Read on to find out more about 302 redirects, when to use them and why you might need to.
A 302 redirect is a temporary redirect. Similar to a 301 redirect it will send a user or a search engine from one URL to another. A 302 however does not indicate a permanent move to the redirected page and is only in place for a certain amount of time.
A common use for 302 redirects is when you are updating a webpage or redesigning your website. This allows you to keep working on your web changes without disrupting your users or them encountering a 404 page and abandoning your website altogether.
A 302 redirect is important for your SEO, as it helps to keep your efforts intact, meaning any authority and link juice remains, as this is moved over to the new URL. It’s important to redirect to a page that has relevant content, not a random redirect, as if you don’t have relevant content, Google may not forward on that link juice.
A 301 redirect is used for permanently sending users from one web page to another.
Some examples include:
A 302 redirect is a temporary measure – you might use it if:
Occasionally, Google may treat a 302 direct as a 301 permanent redirect where it receives link signals that this page should be the permanent URL. Where a 302 has been in place for a longer period of time it may treat this as a 301. Claims from Google have stated it doesn’t matter too much about leaving a 302 in place as Google treats them fairly similar.
No, Google recognises that this is a temporary redirect so therefore displays your old URL in the search engine results pages. It wouldn’t index the temporary page URL, as it doesn’t see the need to when the old page is to return.
It may index the page in later stages if the temporary URL is in place for a long period of time and be treated as a 301 as we mentioned above.
Wildcat Digital is a team of passionate search marketers that want to help businesses grow and prosper. If you are looking for strong SEO or PPC campaign strategies, we can help. Our expertise range from local to technical SEO, on and off page, content strategies and support for both small and large businesses. Get in touch with the team today to find out how we can help.
SEO Account Manager
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Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.
Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.
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Senior SEO Executive
After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online.
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Senior SEO Executive
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In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.
Senior SEO Account Manager
With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!
In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.
Senior SEO Executive
Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management.
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SEO Account Manager
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PPC Executive
Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media.
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SEO Executive
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SEO Executive
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In her spare time, Amy loves watching crime shows, listening to music and hanging out with her dog, Eddie!
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Masilda joined the Wildcat team in October 2024 with over seven years of experience in digital marketing. She specialises in Google Ads, but is also certified in Google Analytics, YouTube Ads, Google Ads for Ecommerce and Apple Search Ads. She has extensive expertise in performance marketing, display advertising, online lead generation and market planning.
In her free time, Masilda likes staying active, cooking, trying new restaurants and exploring new places.
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