The world of digital marketing is constantly changing and evolving, and April is no exception. This month, we have seen a number of significant developments, especially with new AI implementations. How is AI being integrated into search engine’s platforms? What effect will this have for advertisers? When will the Google core algorithm update be finished?
Make sure you are kept up-to-date with the latest updates in the world of digital marketing by reading our April roundup!
Google has been rolling out a new core algorithm update over the past month, which has had drastic effects for SEO and PPC campaigns alike. Increased search volatility has resulted in significant keyword movement, and has seriously impacted website traffic in some cases. This update has been rolled out in an attempt to reduce the amount of AI-generated content that is being used on websites, and tackle spam content.
There has been no confirmation that the March core algorithm update – mentioned in the last roundup article – has been completed. The update will continue to cause high search volatility until it is completed. The spam updates that were rolled out at the same time as the core update have now been completed, however, and the manual actions that started occurring during this update have stopped.
While we wait for the Google update’s completion to be confirmed, we are slightly in the dark with what may be left to come. Due to the drastic nature of the core update, the rollout is taking longer than expected, and search volatility can reasonably be expected to continue until the update is finalised.
Unfortunately, there is simply no way of knowing when the core update roll-out will be completed! Google continually updates their algorithm to improve their platform performance and quality, and the sheer complexity of the core algorithm means that any updates take a long time to complete. Be sure to keep updated by checking our website for updates.
Read more here.
The BBC published a report to say that Google is bringing AI-powered search answers to the UK for the first time. While this technology has been developing for a long time, the technology by which an answer can be provided to a search query has only recently begun to be implemented broadly.
Read more here.
Demand Gen campaigns allow brands to capitalise on powerful video and image assets to develop enticing adverts. Custom visuals are created to make a brand appear more visually appealing, and this can take a large amount of time out of budgets to take necessary photo and video content.
Read more here.
We are always looking to expand our array of useful digital marketing tools to improve our services even further. Take a look at some of the team’s favourite tools for April.
Are you particularly interested in how your website is performing in a specific area? Search keywords and queries in specific locations all over the world using Google Search API.
Check out SerpApi here.
Implementing Schema to a website can be a lengthy process and, once implemented, must be checked. This way, you can ensure your structured data will be accurately interpreted by a web crawler.
Test your schema implementation here.
Are you wanting your website to appear as more than just a blue link? Are you hoping for carousels, images and other non-textual elements? By running a rich results test, you are able to find out what items can be indexed on a page, and whether any errors are preventing a rich result.
Test your URLs for rich results here.
Useful for a number of different applications such as lead generation, market analysis and competitor research, Wappalyzer can identify the technology stack used on any website.
Identify technologies used on websites here.
Urchin Tracking Module (UTM) code is a snippet that is used to help with tracking campaign performance. Add campaign parameters quickly and easily using the campaign URL builder below.
Generate UTM code here
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