April 19, 2024

April Digital Marketing Roundup: Latest Updates

The world of digital marketing is constantly changing and evolving, and April is no exception. This month, we have seen a number of significant developments, especially with new AI implementations. How is AI being integrated into search engine’s platforms? What effect will this have for advertisers? When will the Google core algorithm update be finished?

Make sure you are kept up-to-date with the latest updates in the world of digital marketing by reading our April roundup!

2024 Google Core Algorithm Update

Google has been rolling out a new core algorithm update over the past month, which has had drastic effects for SEO and PPC campaigns alike. Increased search volatility has resulted in significant keyword movement, and has seriously impacted website traffic in some cases. This update has been rolled out in an attempt to reduce the amount of AI-generated content that is being used on websites, and tackle spam content.

Has the Update Been Completed?

There has been no confirmation that the March core algorithm update – mentioned in the last roundup article – has been completed. The update will continue to cause high search volatility until it is completed. The spam updates that were rolled out at the same time as the core update have now been completed, however, and the manual actions that started occurring during this update have stopped.

What is Left to do?

While we wait for the Google update’s completion to be confirmed, we are slightly in the dark with what may be left to come. Due to the drastic nature of the core update, the rollout is taking longer than expected, and search volatility can reasonably be expected to continue until the update is finalised.

When Will the Update End?

Unfortunately, there is simply no way of knowing when the core update roll-out will be completed! Google continually updates their algorithm to improve their platform performance and quality, and the sheer complexity of the core algorithm means that any updates take a long time to complete. Be sure to keep updated by checking our website for updates.

Read more here.

Google Search Generative Experience

The BBC published a report to say that Google is bringing AI-powered search answers to the UK for the first time. While this technology has been developing for a long time, the technology by which an answer can be provided to a search query has only recently begun to be implemented broadly. 

What Does This Mean?

Read more here.

Generative Image Tools

Demand Gen campaigns allow brands to capitalise on powerful video and image assets to develop enticing adverts. Custom visuals are created to make a brand appear more visually appealing, and this can take a large amount of time out of budgets to take necessary photo and video content.

Read more here.

Useful Tools this Month

We are always looking to expand our array of useful digital marketing tools to improve our services even further. Take a look at some of the team’s favourite tools for April.


Are you particularly interested in how your website is performing in a specific area? Search keywords and queries in specific locations all over the world using Google Search API. 

Check out SerpApi here.

Schema Markup Validator

Implementing Schema to a website can be a lengthy process and, once implemented, must be checked. This way, you can ensure your structured data will be accurately interpreted by a web crawler. 

Test your schema implementation here.

Rich Results Test

Are you wanting your website to appear as more than just a blue link? Are you hoping for carousels, images and other non-textual elements? By running a rich results test, you are able to find out what items can be indexed on a page, and whether any errors are preventing a rich result.

Test your URLs for rich results here.


Useful for a number of different applications such as lead generation, market analysis and competitor research, Wappalyzer can identify the technology stack used on any website.

Identify technologies used on websites here.

UTM Campaign Generator

Urchin Tracking Module (UTM) code is a snippet that is used to help with tracking campaign performance. Add campaign parameters quickly and easily using the campaign URL builder below.

Generate UTM code here

Expert Digital Marketing Services from Wildcat Digital

Make sure that your online presence is not falling behind in the fast-paced digital landscape. We offer a range of quality SEO, PPC, Paid Media and Website Build services, giving your business a boost online. Contact us today to arrange a free consultation, and see how our team can help you to reach your digital goals.

Post by

Andy Blanchard

Will Hitchmough


Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.

Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.

Chloe Robinson

Content Strategist Team Lead

With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.

Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.

Paul Pennington

SEO Account Director

Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.

Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.

Nadea van der Merwe

Head of Operations

Nadea joined Wildcat in 2021 and has since overhauled the way we work. She has a background in various administrative, operations and HR roles, which gave her the experience and skills needed to lead and organise a growing business. 

Outside of work, Nadea loves anything that keeps her active, but she especially enjoys hiking, camping and mountain biking.

Molly Sturgeon

SEO Account Manager

With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management. 

In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.

Libby Oldale

Senior PPC Account Manager

Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.

Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.

Jasmine Savery

SEO Team Leader

Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Team Leader. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.

In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.

Braden Godley

Senior PPC Executive

Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat. 

Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.

Jon Herdman

SEO Executive

After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online. 

Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music. 

Rachel Davies

SEO Executive

Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side. 

Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.

Carl Atterbury

PPC Team Leader

Carl joined Wildcat in 2023 with a wealth of experience in PPC. He has experience working with a wide range of clients, industries and budgets, from small local businesses all the way to international e-commerce businesses. Carl has a particular interest in strategic planning and forecasting. He is passionate about data analysis and creating sustainable long-term cross-channel strategies.

In his spare time, Carl enjoys keeping fit by lifting weights, bouldering and running. He’s also a keen musician, having played the double bass and bass guitar for 20 years.

Dariusz Baczyk

Team Lead & Technical SEO Account Manager

With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.

In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.

Jamie Stowe

SEO Account Manager

With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!

In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.

Andy Blanchard

SEO Executive

Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management. 

Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.

Siena Russell

Client Success Coordinator

Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond. 

Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.

Thea Chapman

Senior SEO Executive

Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go. 

Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening. 

Tom Brookes

PPC Executive

Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media. 

Outside of work, Tom enjoys staying active by going to the gym and hiking. He also loves travelling and motorbiking.

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