June 10, 2024

Are FAQs Still Relevant in SEO?

Ever wondered if FAQs still matter for SEO? You’re not alone! FAQs might seem like old news in the ever-changing world of SEO, but they’re still a fantastic way to make your site user-friendly and help you rank better on Google. So, let’s dive in. Are FAQs still helpful for SEO?

Yes, FAQs are still helpful for SEO. Q&A-style content is a great way to make your pages skimmable, whilst answering user queries quickly, contributing to a better user experience on your site overall. If Google sees that your website is adding value to its users, the higher chance you have of ranking well on search engines. FAQs can also help you target relevant keywords and facilitate better internal linking, contributing to overall better search engine rankings.

Read on to find out how long FAQs should be for SEO, where to find FAQ ideas, and the latest word on FAQ Schema from Google themselves!

Are FAQs Good For SEO?

Yes, FAQs (Frequently Asked Questions) can be highly beneficial for SEO. Here are several reasons why:

Provided your content also contains keywords, and internal/external links, and your site has a good number of backlinks, FAQ-style content should rank well for SEO. 

Does Google Still Use FAQ Schema?

A few years ago, adding structured data, specifically FAQ schema, to your question-and-answer content was a great way to earn additional visibility on the search results page via ‘rich’ results. The FAQs would appear just below your listing on the results page, helping your brand to take up more SERPs ‘real estate’ and push competitors further down the page. 

However, as of August 2023, Google has now removed FAQ rich results for everyday sites, and will now only show them for very well-known, authoritative, and government websites.

That being said, adding FAQ schema (or any kind of schema, for that matter), is still a great way to help Google understand the content that is on your page. If Google better understands the on-page content, you will likely have a better chance of appearing in ‘People Also Ask’ and on featured snippets.

Learn about ways you can enhance your site to gain rich results in this helpful blog: How Do You Appear in Rich Results?

So, Should You Add FAQs To Your Website?

Yes – absolutely! FAQs are a quick and efficient way to answer a user query, as well as an opportunity to place target keywords and link to other relevant bits of content on your site. Google continues to place more importance on user experience these days, and especially with most Google searches now being conducted on mobile devices, so a 4000-word page isn’t always the answer.

If you are going to spend time writing FAQs for pages on your site, you should still spend time implementing FAQ schema, even after the depletion of FAQ rich results. The structured data markup helps Google read and understand your content, increasing your chances of ranking well.

How Do You Find FAQ Ideas?

FAQ ideas are easier to find than you might think. Here’s how we find out which question-and-answers would be best for SEO (and user experience!):

  1. Semrush

Start by typing in your target keyword for your product page, service page, or blog into Semrush. Scroll down to where it says ‘questions’. Choose a couple of relevant ones with high search volume to add to your content. 

  1. ‘People Also Ask’

If Semrush isn’t feeding back with any queries relating to your keyword, you can also look at the ‘People Also Ask’ section on Google. Simply type your target keyword into the search engine, and scroll down to where Google shows additional queries. Choose a few relevant ones to add to your page. 

  1. Your Customers

Still nothing? Use data from your real-life customers! After all, they’re likely very similar to your target audience, so utilising real questions that customers have asked can be a great way to think of additional FAQs to add to your website’s pages. 

You don’t have to ask your customers directly, instead, send a quick message to your marketing, customer service, or sales teams, to learn about the common queries or pain points that they come across regularly. Your new content could even become a resource for these teams further down the line, as they’ll be able to point customers and prospects to these pages to find the answer they’re looking for.

How Long Should an FAQ Be For SEO?

There isn’t a set answer for how long an FAQ answer should be. Simply put, the answer should be as long as it needs to be to answer the question clearly and concisely without waffling. 

However, to keep your FAQs skimmable, try not to exceed 2-3 sentences per answer. If you have gone over a few sentences, try directing the user to a page that offers a more in-depth answer, such as a blog page. 

Stay Up To Date With the Latest SEO News With Wildcat Digital 

So, should you add FAQs to your website? Absolutely! FAQs provide quick answers to user queries, offer opportunities to place target keywords, and link to other relevant content on your site.
Stay updated with the latest SEO strategies and enhance your website’s performance with Wildcat Digital. For more insights, check out our blog page. Need help with your website strategy? Get in touch today to arrange a free consultation and see how we can help you punch above your weight online.

Post by

Jasmine Savery

SEO Team Leader

Will Hitchmough


Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.

Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.

Chloe Robinson

Content Strategist Team Lead

With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.

Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.

Paul Pennington

SEO Account Director

Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.

Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.

Nadea van der Merwe

Head of Operations

Nadea joined Wildcat in 2021 and has since overhauled the way we work. She has a background in various administrative, operations and HR roles, which gave her the experience and skills needed to lead and organise a growing business. 

Outside of work, Nadea loves anything that keeps her active, but she especially enjoys hiking, camping and mountain biking.

Molly Sturgeon

SEO Account Manager

With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management. 

In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.

Libby Oldale

Senior PPC Account Manager

Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.

Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.

Jasmine Savery

SEO Team Leader

Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Team Leader. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.

In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.

Braden Godley

Senior PPC Executive

Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat. 

Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.

Jon Herdman

Senior SEO Executive

After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online. 

Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music. 

Rachel Davies

SEO Executive

Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side. 

Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.

Carl Atterbury

PPC Team Leader

Carl joined Wildcat in 2023 with a wealth of experience in PPC. He has experience working with a wide range of clients, industries and budgets, from small local businesses all the way to international e-commerce businesses. Carl has a particular interest in strategic planning and forecasting. He is passionate about data analysis and creating sustainable long-term cross-channel strategies.

In his spare time, Carl enjoys keeping fit by lifting weights, bouldering and running. He’s also a keen musician, having played the double bass and bass guitar for 20 years.

Dariusz Baczyk

Team Lead & Technical SEO Account Manager

With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.

In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.

Jamie Stowe

SEO Account Manager

With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!

In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.

Andy Blanchard

SEO Executive

Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management. 

Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.

Siena Russell

Client Success Coordinator

Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond. 

Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.

Thea Chapman

Senior SEO Executive

Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go. 

Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening. 

Tom Brookes

PPC Executive

Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media. 

Outside of work, Tom enjoys staying active by going to the gym and hiking. He also loves travelling and motorbiking.

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