It’s easy to imagine that your digital paid marketing strategy is as simple as setting up a Google Ads account. All you need is to pick some keywords and then let it go to start working towards your business goals – set it and forget it. This obviously isn’t ideal, but, could you pay an agency to ensure it’s been set up correctly?
Depending on the agency, you’ll be able to pay just for a PPC account setup. Working with a specialist paid media agency could help to ensure that your campaigns are set up correctly and continue to perform effectively, following industry best practices and the chance for scalability.
Keep reading to learn the different options you and your business will have, including PPC management, one-off setups and consultancy.
A typical scenario we see is when a prospective client comes to us saying they’ve heard about “pay-per-click”, and how they should be investing money into online advertising, but have truly no idea where to begin.
It might not be within your scope to have an ongoing retainer with a PPC agency, but you would still like to at least trial paid media advertising with the peace of mind that your account has been set up well, follows best practices and is aligned with your business targets.
Unless you already have a good knowledge of PPC, we would recommend that you enlist the help of digital experts to make setup as quick & pain-free as possible. A PPC expert will be able to understand your needs and create a paid media strategy tailored to your goals.
Your ad accounts should always be optimised with your business goals in mind. That means implementing an account structure tailored to achieving your KPIs. They will also want to know about your other marketing efforts to factor those into any plans.
A PPC account build will include a full keyword strategy, ad copy and landing page recommendations, along with any other factors to get you started. If not already implemented, the experts will also set up conversion tracking to ensure performance is measurable and remove all guesswork. Your experts will also link your account to tools such as Google Analytics and Google Tag Manager (GTM).
If you don’t already use these tools, it may be necessary to factor that into your set up budget. Your chosen partner should be able to help with this.
Before handing you the keys, your account will be tested. This should ensure that there are no roadblocks once you go live. It will also confirm that your goals are being correctly tracked and attributed.
It may also be possible to get training or guidance on your account. This can help to familiarise you with the interface and function of your campaign. Be sure to ask your partner if this is an option.
While paying for PPC set-up services is a viable option, especially if you’re looking for a quick and hassle-free way to initiate your digital marketing efforts, there are alternative routes you can consider. One approach is to opt for a comprehensive PPC management service. With this option, a specialised agency not only sets up your campaign but also manages it on an ongoing basis. This means continuous optimisation, performance monitoring, and strategic adjustments tailored to your evolving business needs. By choosing a full-service PPC management, you’re ensuring that experts are consistently fine-tuning your campaigns, keeping your strategy aligned with your goals and industry trends.
Another alternative worth considering is consultancy services. If you have some knowledge of PPC and want to manage your campaigns independently but still need expert guidance, consultancy services could be the perfect fit. A consultant can provide personalised advice, help you refine your strategy, and troubleshoot any challenges you encounter along the way. This option offers a middle ground, allowing you to maintain control while benefiting from professional insights.
Determining the best plan for your business depends on various factors, including your budget, time constraints, and expertise level. If you’re a newcomer to PPC and prefer a hands-off approach, opting for a complete PPC management service might be the ideal choice. This comprehensive solution not only saves you time but also ensures that your campaigns are managed by experts who understand the intricacies of digital advertising platforms.
On the other hand, if you have a basic understanding of PPC and enjoy managing your campaigns but need occasional guidance, consultancy services can offer the support you need. PPC consultants can provide tailored recommendations, helping you optimise your campaigns and make data-driven decisions.
If you have a limited budget and are willing to invest the time to learn the basics of PPC, paying for set-up services could be a cost-effective way to kickstart your digital marketing efforts. Keep in mind, though, that ongoing management and optimization are crucial for long-term success, so consider your future scalability and the potential need for additional services as your business grows.
If you’re unsure where to start with PPC, speak to one of our paid media experts at Wildcat Digital. We offer a free consultation and audit of your accounts (if you have them set up already).
We pride ourselves on offering transparent and straightforward advice to everyone, regardless of their experience with PPC. We’ll discuss how a paid media strategy can fit into your existing marketing efforts, and how our team can help you achieve your goals.
Senior PPC Account Manager
Founder
Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.
Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.
Content Strategist Team Lead
With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.
Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.
SEO Account Director
Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.
Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.
Head of Operations
Nadea joined Wildcat in 2021 and has since overhauled the way we work. She has a background in various administrative, operations and HR roles, which gave her the experience and skills needed to lead and organise a growing business.
Outside of work, Nadea loves anything that keeps her active, but she especially enjoys hiking, camping and mountain biking.
SEO Account Manager
With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management.
In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.
Senior PPC Account Manager
Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.
Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.
SEO Account Manager
Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Account Manager. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.
In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.
Senior PPC Executive
Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat.
Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.
Senior SEO Executive
After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online.
Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music.
SEO Executive
Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side.
Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.
PPC Team Leader
Carl joined Wildcat in 2023 with a wealth of experience in PPC. He has experience working with a wide range of clients, industries and budgets, from small local businesses all the way to international e-commerce businesses. Carl has a particular interest in strategic planning and forecasting. He is passionate about data analysis and creating sustainable long-term cross-channel strategies.
In his spare time, Carl enjoys keeping fit by lifting weights, bouldering and running. He’s also a keen musician, having played the double bass and bass guitar for 20 years.
Team Lead & Technical SEO Account Manager
With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.
In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.
SEO Account Manager
With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!
In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.
SEO Executive
Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management.
Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.
Client Success Coordinator
Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond.
Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.
Senior SEO Executive
Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go.
Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening.
PPC Executive
Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media.
Outside of work, Tom enjoys staying active by going to the gym and hiking. He also loves travelling and motorbiking.
Head of Growth
Rich joined us in May 2024 to head up our growth team. With years of experience helping other agencies to grow, Rich joins us at an exciting time as Wildcat is working on a five-year plan to become one of the biggest agencies in the UK.
Outside of work, Rich is a father to three children, which keeps him very busy! He’s also recently started running again to keep fit and loves a bit of DIY.
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