SEO (Search Engine Optimisation) is a process which aims to increase organic metrics on websites such as keyword rankings, users and conversions. But can agencies guarantee these metrics? Can you guarantee rankings with SEO?
SEO cannot guarantee rankings for your website. However, a solid strategy along with help from an expert SEO specialist can place your website in the best possible chance to rank on SERPs. This plan should include keyword research and mapping, quality content and technical tasks.
Read on to find out more about how SEO can help your website’s organic rankings.
There is a high likelihood that creating and implementing an SEO strategy will boost your website’s keyword rankings, organic traffic and conversion rate. However, there is no guarantee that you will achieve the rankings you desire. There are many factors that go into how well your website ranks on search engines including:
Different industries have different levels of competition depending on how niche they are and the topics discussed. This can make it difficult to produce content that is unique. In highly competitive niches, it is also more likely to see fluctuations in rankings when algorithm updates are released. Search engines are constantly looking for the best possible content on sites to rank higher to provide a better experience for users. As such, your website may rank very highly for a month and then completely drop off the next.
Choosing the correct keywords can have a huge impact on your website’s ranking positions. The keywords must be relevant to your industry, and the intent of the search query needs to match the services/products you offer. Each key page on your site needs at least one keyword assigned to it and it should be included in the content.
As above, how competitive your business’ niche is can affect how difficult it is to rank for keywords. This is where you need to balance keyword volume and keyword difficulty. Having a mixture of high volume and low volume keywords (with lower difficulty) can help your business to target more relevant queries, potentially reaching some users your competitors haven’t tapped into.
Learn more about keywords and related best practices in our blog, How to Avoid Keyword Stuffing – Keyword Best Practices.
Google continually updates and changes their search algorithms so it can provide the most useful content for users. This is one of the biggest reasons why SEO does not guarantee ranking success. SEO experts can research the updates and adapt your strategy, however sometimes it can take weeks or even months for the information on the update to be released. This can sometimes result in ranking drops that take a while to recover.
SEO is a long term process that has the potential to increase your keyword rankings and bring more organic traffic to your website. This is not guaranteed, however, there are some tried and tested ways to maintain these rankings once they have been gained.
Working with an expert SEO specialist will take away the time and energy needed to create a solid strategy. You will need to spend some time explaining your business, industry and niche to the specialist. However, they will take control of monitoring your rankings, producing content and handling any technical issues that arise.
Your SEO specialist can also update your strategy to align with any algorithm updates throughout the month. You can then catch up with them to see how your website is performing via a monthly report.
Content is key when it comes to SEO. Once appropriate keywords have been chosen for each key page on your website, content should be optimised to target these keywords. Creating a blog content strategy is another way to target different types of queries that users ask online. Blog content should be well written, structured with headers and provide unique content while answering the main query. Regularly updating your blog page should help to bring in new users each month and proves to Google that your business is still active.
SEO experts can identify and find a solution for most technical issues on your website. Where they are not able to resolve this issue themselves, they can liaise with a web developer or technical support. They will continually monitor your website to check for any problems that may impact user experience or rankings such as the site speed being too slow, caching issues or pages not displaying correctly.
Learn more about technical SEO in our blog, What is a Technical SEO Audit & Why is it Important?
Once your website has started ranking for your chosen keywords and is bringing in a good amount of organic traffic, the next step is to build your domain authority. This should naturally build as you add high quality content onto your website, however you can also start to gain backlinks from other websites. If these sites have a higher domain authority than your website, Google may boost your rankings because a respected site has identified your site as helpful for their users. We have an in depth blog available on link building so you can learn more about why it’s important.
There are tools available to help you track your keyword rankings on Google such as SEMrush or Ahrefs. However, most of these tools can be costly if you want to access the necessary features. You can check manually if you don’t have the budget by simply typing the keyword into search engines but this is a lot more time consuming. Using one of the tools gives you quick and easy access to all of the keywords you have mapped to your key service pages. Read our blog on how to track keyword rankings if you want to learn more.
Alternatively, you can work with an SEO agency who more than likely has the tools available to monitor your keyword rankings. They can then produce a monthly report to show you the results and discuss a plan for how they intended to improve the rankings.
At Wildcat, we understand that there is no such thing as guaranteed rankings, which is why we are transparent from the initial consultation. Instead, we work with you to create a quality SEO strategy that puts your website in the best possible position to rank in your industry. Find out how we can help your business punch above its weight by contacting one of our experts.
Founder
Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.
Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.
Content Strategist Team Lead
With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.
Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.
SEO Account Director
Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.
Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.
Head of Operations
Nadea joined Wildcat in 2021 and has since overhauled the way we work. She has a background in various administrative, operations and HR roles, which gave her the experience and skills needed to lead and organise a growing business.
Outside of work, Nadea loves anything that keeps her active, but she especially enjoys hiking, camping and mountain biking.
Senior SEO Account Manager
With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management.
In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.
PPC Team Leader
Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.
Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.
SEO Account Manager
Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Account Manager. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.
In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.
Senior PPC Executive
Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat.
Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.
Senior SEO Executive
After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online.
Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music.
Senior SEO Executive
Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side.
Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.
Team Lead & Technical SEO Account Manager
With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.
In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.
Senior SEO Account Manager
With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!
In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.
Senior SEO Executive
Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management.
Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.
Client Success Coordinator
Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond.
Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.
SEO Account Manager
Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go.
Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening.
PPC Executive
Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media.
Outside of work, Tom enjoys staying active by going to the gym and hiking. He also loves travelling and motorbiking.
Head of Growth
Rich joined us in May 2024 to head up our growth team. With years of experience helping other agencies to grow, Rich joins us at an exciting time as Wildcat is working on a five-year plan to become one of the biggest agencies in the UK.
Outside of work, Rich is a father to three children, which keeps him very busy! He’s also recently started running again to keep fit and loves a bit of DIY.
SEO Executive
Kezia joined us in July 2024 after completing a CIM Certificate in Digital Marketing and gaining experience in Content SEO at another Sheffield agency.
In her spare time, Kezia loves to get outdoors, bouldering, hiking and travelling.
SEO Executive
Amy joined Wildcat in 2024 with a background in journalism, having worked as a News Editor and Editor-in-Chief at The Sheffield Tab. She is naturally interested in Content SEO and research, so will no doubt prove to be a content power-house.
In her spare time, Amy loves watching crime shows, listening to music and hanging out with her dog, Eddie!
PPC Account Manager
Masilda joined the Wildcat team in October 2024 with over seven years of experience in digital marketing. She specialises in Google Ads, but is also certified in Google Analytics, YouTube Ads, Google Ads for Ecommerce and Apple Search Ads. She has extensive expertise in performance marketing, display advertising, online lead generation and market planning.
In her free time, Masilda likes staying active, cooking, trying new restaurants and exploring new places.
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