April 17, 2023

How Do Personal Trainers Get Clients? Marketing for Personal Trainers

At Wildcat Digital, we appreciate that personal training is a competitive market. You’re competing against large gym chains and other independent personal trainers. But, with the rise of social media, you’re also competing with free YouTube Videos, apps and online subscription services. Therefore, having a strong marketing strategy has never been more important. In this blog, we discuss how marketing can help to increase clients for personal trainers. We’ll also walk you through a number of other factors that can benefit your business. 

So, how do personal trainers get clients through marketing? Personal trainers get clients through marketing by ensuring their content is tailored to relevant keywords, creating optimised email campaigns, and building their social media brand. All of these factors help to put the brand in front of the right audience and convince them to convert into a lead. 

Keep reading to find out more about the different types of personal trainer marketing strategies, including SEO, PPC, social media and email. 

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How Can Marketing Help to Increase Clients for Personal Trainers?

Two women using jump boxes

If you are a personal trainer, you are sure to understand how competitive the market is and how difficult it can be to find clients. You also have to think about retaining clients. 

Depending on your location, your niche may be even more competitive which makes it even harder to stand out in the crowd. This is why marketing plays such a crucial role in the success of a personal trainer. 

Marketing can help you to increase your client base by improving brand awareness and drawing traffic to your website or social channels. Marketing strategies help you to identify your target market, assess competitors and determine demand in the market. All of these factors then can be considered when choosing what content to display on your website and social media channels. 

Appropriate marketing strategies provide an array of benefits that can help to improve your presence in the market and gain more clients. Below we have detailed some of the main benefits.

Benefits of Marketing for Personal Trainers 

Man using rowing machine

The key benefits that marketing can have for personal trainers include: 

New Clients

Having a well-thought out marketing strategy can help you to reach and gain the attention of potential new clients. Whether it be through email campaigns, social media adverts or even content writing, tailoring your strategy to reach your target market is only going to bridge the gap between you and potential clients.

Increased Reputation/ Brand

By implementing a marketing strategy you can help to present yourself as a reputable business in the market. Providing accurate and up-to-date content on your website, social media profiles, and email campaigns can present you as trustworthy and honest. This type of reputation is invaluable in such a saturated market.

Identifying Customer Needs

Another benefit of marketing strategies for personal trainers is that it can help you to better understand your customer’s needs. As part of a marketing strategy, you assess what your customers are looking for, their preferred competitors and their behaviours. This can give you a better understanding of how to target them and deliver a better service which keeps them coming back for more.

Changes in the Market

By having a marketing strategy and actively reviewing it, you are more likely to notice changes in market trends. For example, rises in demands for certain types of training or different diet plans. This will help you to tailor your content and services so that you are always offering what is in demand in the industry. Without staying on top of this, you other competitors may be more successful and potentially take your clients.

Personal Trainer Marketing Strategies that Can Elevate Your Online Presence 

Two people using ropes in a gym setting

Now you understand the benefits of a strong marketing strategy, here’s a few strategies that our expert team knows will work for personal trainers. 

SEO for Personal Trainers

SEO is an effective, long-term marketing strategy that can work well for personal trainers. It can help to draw organic traffic to your website and improve your online presence. This  is incredibly important for a modern business that has to compete against online giants.

Keyword oriented content is one of the most important factors in SEO. Without strategically targeting relevant keywords on your website, you are going to struggle to appear on Google searches for any of your target audiences’ queries. 

You also need to ensure that your content is well written, is relevant to your business and is actually helpful to your target audience. Additionally, visual content such as original images, video and other online resources will go a long way in helping you to compete. 

If you are keen to explore the possibilities of SEO, be sure to get in touch with Wildcat Digital to explore your options with a free consultation today. With an experienced team of SEO experts, content specialists and attentive account managers, we can generate and implement an effective SEO strategy to help draw in clients. 

PPC for Personal Trainers 

Another form of marketing for personal trainers is PPC. PPC involves paying a fee for your website to appear on Google search results when your target audience searches specific related keywords and phrases. It can help you to generate quality leads which can result in new clients for your business. 

PPC can offer so many benefits to Personal Trainers including: 

Wildcat Digital offers a PPC service that can help personal trainers draw more traffic to their website’s and gain more warm leads. To start the conversation and discover how Wildcat Digital can help you reach your target audience, contact us today. 

Social Media for Personal Trainers

Social Media has become a vital part of digital marketing. Often, customers will check a business’ social media to determine their trustworthiness and get a better idea for what the business does before committing. Therefore, having a strategised social media campaign can help you convert users to potential leads. 

Some of the benefits of social media for personal trainers include: 

Social media can be particularly effective for personal trainers because it is a very visual industry. The target audience likes to see visual examples of training exercises, meal prep and physical progress, which is why social media works so well. But, it is important that posts are optimised to generate leads and link back to your website too. 

Email Marketing for Personal Trainers

Email marketing for personal trainers is a good way to retain existing customers. It can also be a great way to draw in website or social users that have expressed interest in your business. Utilise this with useful content, offers and links to informative resources on your website. 

A good email marketing campaign should contain:

Email campaigns are also something that do not require too much money or time if you only have a small budget. This is good for smaller personal trainers who are trying to build their brand and leads by themself. 

Person adjusting weights on a barbell

Personal Trainer Marketing at Wildcat Digital 

By now you should understand why marketing is so important for personal trainers. But, if you’re not feeling too confident about implementing the strategies we recommended, Wildcat Digital can help. We offer a range of SEO and PPC services tailored to your business and personal goals. We’ve helped a number of physiotherapists and other healthcare-related businesses in the past and even won an award for one of them! Why not see what we can do for you?

Learn more about Wildcat Digital online today or get in touch for a free consultation.

Post by

Molly Sturgeon

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