April 17, 2023

How Do Personal Trainers Get Clients? Marketing for Personal Trainers

At Wildcat Digital, we appreciate that personal training is a competitive market. You’re competing against large gym chains and other independent personal trainers. But, with the rise of social media, you’re also competing with free YouTube Videos, apps and online subscription services. Therefore, having a strong marketing strategy has never been more important. In this blog, we discuss how marketing can help to increase clients for personal trainers. We’ll also walk you through a number of other factors that can benefit your business. 

So, how do personal trainers get clients through marketing? Personal trainers get clients through marketing by ensuring their content is tailored to relevant keywords, creating optimised email campaigns, and building their social media brand. All of these factors help to put the brand in front of the right audience and convince them to convert into a lead. 

Keep reading to find out more about the different types of personal trainer marketing strategies, including SEO, PPC, social media and email. 

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How Can Marketing Help to Increase Clients for Personal Trainers?

Two women using jump boxes

If you are a personal trainer, you are sure to understand how competitive the market is and how difficult it can be to find clients. You also have to think about retaining clients. 

Depending on your location, your niche may be even more competitive which makes it even harder to stand out in the crowd. This is why marketing plays such a crucial role in the success of a personal trainer. 

Marketing can help you to increase your client base by improving brand awareness and drawing traffic to your website or social channels. Marketing strategies help you to identify your target market, assess competitors and determine demand in the market. All of these factors then can be considered when choosing what content to display on your website and social media channels. 

Appropriate marketing strategies provide an array of benefits that can help to improve your presence in the market and gain more clients. Below we have detailed some of the main benefits.

Benefits of Marketing for Personal Trainers 

Man using rowing machine

The key benefits that marketing can have for personal trainers include: 

New Clients

Having a well-thought out marketing strategy can help you to reach and gain the attention of potential new clients. Whether it be through email campaigns, social media adverts or even content writing, tailoring your strategy to reach your target market is only going to bridge the gap between you and potential clients.

Increased Reputation/ Brand

By implementing a marketing strategy you can help to present yourself as a reputable business in the market. Providing accurate and up-to-date content on your website, social media profiles, and email campaigns can present you as trustworthy and honest. This type of reputation is invaluable in such a saturated market.

Identifying Customer Needs

Another benefit of marketing strategies for personal trainers is that it can help you to better understand your customer’s needs. As part of a marketing strategy, you assess what your customers are looking for, their preferred competitors and their behaviours. This can give you a better understanding of how to target them and deliver a better service which keeps them coming back for more.

Changes in the Market

By having a marketing strategy and actively reviewing it, you are more likely to notice changes in market trends. For example, rises in demands for certain types of training or different diet plans. This will help you to tailor your content and services so that you are always offering what is in demand in the industry. Without staying on top of this, you other competitors may be more successful and potentially take your clients.

Personal Trainer Marketing Strategies that Can Elevate Your Online Presence 

Two people using ropes in a gym setting

Now you understand the benefits of a strong marketing strategy, here’s a few strategies that our expert team knows will work for personal trainers. 

SEO for Personal Trainers

SEO is an effective, long-term marketing strategy that can work well for personal trainers. It can help to draw organic traffic to your website and improve your online presence. This  is incredibly important for a modern business that has to compete against online giants.

Keyword oriented content is one of the most important factors in SEO. Without strategically targeting relevant keywords on your website, you are going to struggle to appear on Google searches for any of your target audiences’ queries. 

You also need to ensure that your content is well written, is relevant to your business and is actually helpful to your target audience. Additionally, visual content such as original images, video and other online resources will go a long way in helping you to compete. 

If you are keen to explore the possibilities of SEO, be sure to get in touch with Wildcat Digital to explore your options with a free consultation today. With an experienced team of SEO experts, content specialists and attentive account managers, we can generate and implement an effective SEO strategy to help draw in clients. 

PPC for Personal Trainers 

Another form of marketing for personal trainers is PPC. PPC involves paying a fee for your website to appear on Google search results when your target audience searches specific related keywords and phrases. It can help you to generate quality leads which can result in new clients for your business. 

PPC can offer so many benefits to Personal Trainers including: 

Wildcat Digital offers a PPC service that can help personal trainers draw more traffic to their website’s and gain more warm leads. To start the conversation and discover how Wildcat Digital can help you reach your target audience, contact us today. 

Social Media for Personal Trainers

Social Media has become a vital part of digital marketing. Often, customers will check a business’ social media to determine their trustworthiness and get a better idea for what the business does before committing. Therefore, having a strategised social media campaign can help you convert users to potential leads. 

Some of the benefits of social media for personal trainers include: 

Social media can be particularly effective for personal trainers because it is a very visual industry. The target audience likes to see visual examples of training exercises, meal prep and physical progress, which is why social media works so well. But, it is important that posts are optimised to generate leads and link back to your website too. 

Email Marketing for Personal Trainers

Email marketing for personal trainers is a good way to retain existing customers. It can also be a great way to draw in website or social users that have expressed interest in your business. Utilise this with useful content, offers and links to informative resources on your website. 

A good email marketing campaign should contain:

Email campaigns are also something that do not require too much money or time if you only have a small budget. This is good for smaller personal trainers who are trying to build their brand and leads by themself. 

Person adjusting weights on a barbell

Personal Trainer Marketing at Wildcat Digital 

By now you should understand why marketing is so important for personal trainers. But, if you’re not feeling too confident about implementing the strategies we recommended, Wildcat Digital can help. We offer a range of SEO and PPC services tailored to your business and personal goals. We’ve helped a number of physiotherapists and other healthcare-related businesses in the past and even won an award for one of them! Why not see what we can do for you?

Learn more about Wildcat Digital online today or get in touch for a free consultation.

Post by

Molly Sturgeon

SEO Account Manager

Will Hitchmough


Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.

Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.

Chloe Robinson

Content Strategist Team Lead

With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.

Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.

Paul Pennington

SEO Account Director

Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.

Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.

Nadea van der Merwe

Head of Operations

Nadea joined Wildcat in 2021 and has since overhauled the way we work. She has a background in various administrative, operations and HR roles, which gave her the experience and skills needed to lead and organise a growing business. 

Outside of work, Nadea loves anything that keeps her active, but she especially enjoys hiking, camping and mountain biking.

Molly Sturgeon

SEO Account Manager

With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management. 

In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.

Libby Oldale

Senior PPC Account Manager

Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.

Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.

Jasmine Savery

SEO Team Leader

Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Team Leader. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.

In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.

Braden Godley

Senior PPC Executive

Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat. 

Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.

Jon Herdman

Senior SEO Executive

After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online. 

Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music. 

Rachel Davies

SEO Executive

Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side. 

Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.

Carl Atterbury

PPC Team Leader

Carl joined Wildcat in 2023 with a wealth of experience in PPC. He has experience working with a wide range of clients, industries and budgets, from small local businesses all the way to international e-commerce businesses. Carl has a particular interest in strategic planning and forecasting. He is passionate about data analysis and creating sustainable long-term cross-channel strategies.

In his spare time, Carl enjoys keeping fit by lifting weights, bouldering and running. He’s also a keen musician, having played the double bass and bass guitar for 20 years.

Dariusz Baczyk

Team Lead & Technical SEO Account Manager

With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.

In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.

Jamie Stowe

SEO Account Manager

With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!

In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.

Andy Blanchard

SEO Executive

Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management. 

Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.

Siena Russell

Client Success Coordinator

Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond. 

Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.

Thea Chapman

Senior SEO Executive

Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go. 

Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening. 

Tom Brookes

PPC Executive

Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media. 

Outside of work, Tom enjoys staying active by going to the gym and hiking. He also loves travelling and motorbiking.

Rich Ayre

Head of Growth

Rich joined us in May 2024 to head up our growth team. With years of experience helping other agencies to grow, Rich joins us at an exciting time as Wildcat is working on a five-year plan to become one of the biggest agencies in the UK.

Outside of work, Rich is a father to three children, which keeps him very busy! He’s also recently started running again to keep fit and loves a bit of DIY.

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